Retail volume sales of imaging devices are projected to continue to decline strongly and steadily over the forecast period, albeit at a slower rate than in the review period as sales drop from an ever-lower base. Retail volume sales of digital and digital camcorders can be expected to continue to be cannibalised by smartphones in the short to medium term.
In order to succeed in imaging devices, players are following two strategies, both of which are expected to continue to be employed in the forecast period. At the lower end of the market, one of the most effective ways of maintaining consumer demand has been through promotions and price cuts.
Despite a shrinking consumer base and declining demand, imaging devices in Mexico is expected to continue to see significant investment and innovation in the forecast period. In this vein, Nikon has recently launched its Z8 model in Mexico, which the company claims to be the most modern hybrid camera in the market.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Imaging Devices
This report originates from Passport, our Imaging Devices research and analysis database.
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