Smartphones with better picture quality have been cannibalising sales of imaging devices in India. However, as influencer culture is picking up steam in India, with photo sharing sites like Instagram and video content sites like YouTube finding a larger audience, the need for superior content has been growing.
As content across platforms becomes more visual through photos and videos, consumers are increasingly looking for brands that can help them ride the bandwagon. While smartphones have become the primary choice for capturing moments, providing stiff competition for imaging devices, camera manufacturers are focusing on building their brand equity and growing their base among photography and videography enthusiasts.
Nikon Corp continued to retain first place in the imaging devices category in India in 2019, followed by Canon India Pvt Ltd. Both these players have suffered from the continued decline in sales of fixed lens cameras and from the impact of GST.
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Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in India with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Electronics market research database.