Executive Summary

Sep 2019
PROSPECTS
Consumer interest in photography and videography supports sales

Smartphones with better picture quality have been cannibalising sales of imaging devices in India. However, as influencer culture is picking up steam in India, with photo sharing sites like Instagram and video content sites like YouTube finding a larger audience, the need for superior content has been growing.

Manufacturers focus on establishing a community to build brand equity

As content across platforms becomes more visual through photos and videos, consumers are increasingly looking for brands that can help them ride the bandwagon. While smartphones have become the primary choice for capturing moments, providing stiff competition for imaging devices, camera manufacturers are focusing on building their brand equity and growing their base among photography and videography enthusiasts.

COMPETITIVE LANDSCAPE
Nikon Corp leads the imaging devices category in India

Nikon Corp continued to retain first place in the imaging devices category in India in 2019, followed by Canon India Pvt Ltd. Both these players have suffered from the continued decline in sales of fixed lens cameras and from the impact of GST.

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Imaging Devices in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Imaging Devices industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Imaging Devices in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Imaging Devices in India?
  • What are the major brands in India?
  • What is the growth rate for digital cameras?
  • How is the growth of mobile phone cameras affecting the traditional camera market?
  • What are the latest trends in mirrorless cameras?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Imaging Devices in India - Category analysis

HEADLINES

PROSPECTS

Consumer interest in photography and videography supports sales
Manufacturers focus on establishing a community to build brand equity

COMPETITIVE LANDSCAPE

Nikon Corp leads the imaging devices category in India

CATEGORY DATA

Table 1 Sales of Imaging Devices by Category: Volume 2014-2019
Table 2 Sales of Imaging Devices by Category: Value 2014-2019
Table 3 Sales of Imaging Devices by Category: % Volume Growth 2014-2019
Table 4 Sales of Imaging Devices by Category: % Value Growth 2014-2019
Table 5 Sales of Digital Cameras by Type: % Retail Volume 2014-2019
Table 6 NBO Company Shares of Imaging Devices: % Volume 2015-2019
Table 7 LBN Brand Shares of Imaging Devices: % Volume 2016-2019
Table 8 Distribution of Imaging Devices by Channel: % Volume 2014-2019
Table 9 Forecast Sales of Imaging Devices by Category: Volume 2019-2024
Table 10 Forecast Sales of Imaging Devices by Category: Value 2019-2024
Table 11 Forecast Sales of Imaging Devices by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Imaging Devices by Category: % Value Growth 2019-2024
Table 13 Forecast Sales of Digital Cameras by Type: % Retail Volume 2019-2024

Consumer Electronics in India - Industry Overview

EXECUTIVE SUMMARY

Consumer electronics continues to grow, with a rapidly changing landscape
Consumers look for enhanced experiences with technological advancements in consumer electronics
Samsung India Electronics Pvt Ltd leads in the face of intense competition
Electronics and appliance specialist retailers dominate but internet retailing continues to grow
Slowdown expected in the forecast period, owing to market maturity

MARKET DATA

Table 14 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 15 Sales of Consumer Electronics by Category: Value 2014-2019
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources