Smartphone penetration has been increasing rapidly in Vietnam and this will remain a significant threat to the future of imaging devices in Vietnam. Smartphones offer consumers the convenience of being able to take photos or record video and then edit and post them directly onto social networks without much effort.
Imaging devices is expected to continue declining over the forecast period with digital camcorders declining faster than digital cameras. However, some demand is still expected to come from niche a segment of enthusiasts which should help to sustain some sales.
Buying an imaging device is considered a big decision because they are increasingly being purchased by more serious photography enthusiasts. These consumers will therefore generally visit a physical store where they can see and try out the digital camera or digital camcorder prior to purchase, as well as seeking the advice of trained sales staff.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Imaging devices includes cameras and camcorders.See All of Our Definitions
This report originates from Passport, our Imaging Devices research and analysis database.
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