Despite the renewed popularity of digital cameras that has been by the nostalgia tinged 2000s technology renaissance, this is not a trend that is expected to be sustainable and is seen to be more of a passing fad. The fact that the trend is over the object and not the technology is one of the key aspects for this transient interest, as for amateur photographers this is a technology that has been outgrown by the increased quality of the cameras on their smartphones.
Unexpectedly, hypermarkets increased its distribution share within imaging devices in the latter years of the review period. This was associated with a strong promotional push made by some operators within the channel to reduce an oversupply of stock.
Although retail volume sales of digital camcorders are expected to continue falling during the forecast period, the category will continue to be sustained by the resilience of action camcorders. These products have a clear and distinct advantage over smartphones, particularly for consumers who are interested in sport and adventurous activities.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Imaging Devices
This report originates from Passport, our Imaging Devices research and analysis database.
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