Although domestic travel resumed in late 2020, the international travel ban has remained in place for longer due to COVID-19, having a negative impact on sales of imaging devices in the United Arab Emirates in 2021. However, the decline in digital cameras has been ongoing for many years as the quality of smartphones has improved.
Mirrorless imaging technology is driving significant innovation in the category across the board, with manufacturers investing in research and development to revolutionise image and video quality, speed, image stabilisation and workflow across different camera categories. Interchangeable mirrorless cameras remained strong in 2020 and they are here to stay, whilst more brands are launching in this space.
The demand for high-quality video recording with smartphone cameras is on the rise, and as the majority of smartphones are not capable of offering the video and sound quality of imaging devices, some consumers steer towards digital cameras. Consumers who seek excellence in performance are demanding more video as it is used more in daily life through social media, digital advertising, news and streaming.
Canon is expected to be able to maintain its lead in imaging devices despite the drop in volume sales throughout 2021. Digital cameras has taken a further hit during the pandemic, due to international border restrictions during the year.
Unit prices are expected to continue to increase throughout the forecast period, as manufacturers are heavily investing in research and development in order to remain competitive. Unit prices are therefore expected to see a slow but steady upwards trend as demand continues to concentrate on more sophisticated products.
Ever since the pandemic struck in 2020, consumers naturally turned to purchasing consumer electronics online. With online sales continuing to surge in 2021, reaching almost a quarter of sales, retailers have been trying to support sales through this channel, which is set to continue this trend.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Imaging Devices research and analysis database.
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