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Country Report

Imaging Devices in

Imaging Devices in the US

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Photography enthusiasts and professionals drive digital camera sales

Smartphones have almost ubiquitously replaced digital cameras as the go-to option for everyday pictures. Each new generation of flagship phones drives smartphone camera quality to new levels, making the functions of most fixed lens cameras redundant.

Camcorder sales decline as other devices challenge their purpose

Modern smartphones can now fulfil many of the functions that only camcorders could fulfil in the past. Every new generation of smartphone brings improvements in video recording capabilities, and social media applications allow users to broadly share their videos almost instantly.

Compact system cameras well positioned for forecast period share growth

The premiumisation of the digital camera space has presented growth opportunities for interchangeable lens cameras, especially compact system models. The relatively new mirrorless technology in compact system models allows users to shoot photos more silently and in faster bursts than the more mechanical processes required by SLR cameras.

COMPETITIVE LANDSCAPE

Competition in the compact system camera space heats up

Sony Corp of America introduced compact system cameras to the US, and for years had very limited competition in this space. Its rivals Canon USA and Nikon Americas seemed hesitant to believe that consumers would transition away from interchangeable SLR camera models, for which they had a much wider selection of lenses available.

GoPro gets a new challenger

Although GoPro Inc was able to again increase its share of digital camcorder sales in 2019, its unit sales also continued to decline. The US company has long benefitted from being one of the first players in the action camcorder space, quickly becoming the most recognised brand in the category.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Imaging Devices industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Imaging Devices in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Imaging Devices in USA?
What are the major brands in USA?
What is the growth rate for digital cameras?
How is the growth of mobile phone cameras affecting the traditional camera market?
What are the latest trends in mirrorless cameras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Imaging Devices in the US - Category analysis

HEADLINES

PROSPECTS

Photography enthusiasts and professionals drive digital camera sales

Camcorder sales decline as other devices challenge their purpose

Compact system cameras well positioned for forecast period share growth

COMPETITIVE LANDSCAPE

Competition in the compact system camera space heats up

GoPro gets a new challenger

CATEGORY DATA

Table 1 Sales of Imaging Devices by Category: Volume 2014-2019
Table 2 Sales of Imaging Devices by Category: Value 2014-2019
Table 3 Sales of Imaging Devices by Category: % Volume Growth 2014-2019
Table 4 Sales of Imaging Devices by Category: % Value Growth 2014-2019
Table 5 Sales of Digital Cameras by Type: % Retail Volume 2014-2019
Table 6 NBO Company Shares of Imaging Devices: % Volume 2015-2019
Table 7 LBN Brand Shares of Imaging Devices: % Volume 2016-2019
Table 8 Distribution of Imaging Devices by Channel: % Volume 2014-2019
Table 9 Forecast Sales of Imaging Devices by Category: Volume 2019-2024
Table 10 Forecast Sales of Imaging Devices by Category: Value 2019-2024
Table 11 Forecast Sales of Imaging Devices by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Imaging Devices by Category: % Value Growth 2019-2024
Table 13 Forecast Sales of Digital Cameras by Type: % Retail Volume 2019-2024

Consumer Electronics in the US - Industry Overview

EXECUTIVE SUMMARY

Consumer electronics grows in the face of a rapidly changing landscape

A stable year for unit sales

Digital assistants are everywhere

Bricks-and-mortar retailers try new strategies to slow the rise of internet retailers

Flat forecast period growth due to market maturity and trade headwinds

MARKET DATA

Table 14 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 15 Sales of Consumer Electronics by Category: Value 2014-2019
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Megatrends

Country Report

Imaging Devices in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Photography enthusiasts and professionals drive digital camera sales

Camcorder sales decline as other devices challenge their purpose

Compact system cameras well positioned for forecast period share growth

COMPETITIVE LANDSCAPE

Competition in the compact system camera space heats up

GoPro gets a new challenger

Overview

Why buy this report?

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Table of Contents

Imaging Devices in the US - Category analysis

HEADLINES

PROSPECTS

Photography enthusiasts and professionals drive digital camera sales

Camcorder sales decline as other devices challenge their purpose

Compact system cameras well positioned for forecast period share growth

COMPETITIVE LANDSCAPE

Competition in the compact system camera space heats up

GoPro gets a new challenger

CATEGORY DATA

Consumer Electronics in the US - Industry Overview

EXECUTIVE SUMMARY

Consumer electronics grows in the face of a rapidly changing landscape

A stable year for unit sales

Digital assistants are everywhere

Bricks-and-mortar retailers try new strategies to slow the rise of internet retailers

Flat forecast period growth due to market maturity and trade headwinds

MARKET DATA

SOURCES

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