The forecast period is set to see the boom in demand for old-fashioned film photography undermine demand for consumer interest in digital cameras and, in particular, digital camcorders is already under immense pressure. The ongoing fascination among the general public with recreating a vintage aesthetic in digital photography has become widespread, driven by the proliferation of apps and filters that enable users to achieve the desired retro look for their digital images.
Amidst growing concerns about sustainability and economic uncertainty due to recent high inflation and rising prices for brand-new imaging devices, there has recently been a notable surge in consumer interest in second-hand imaging devices among US consumers. According to Euromonitor International's Voice of the Consumer: Lifestyle survey, a significant 30% of consumers in the US intended to increase their acquisition of pre-owned or second-hand products during 2023.
By 2023, the majority of imaging devices sales in the US were being generated via e-commerce, with online sales having jumped around one-fifth of category sales to almost two-thirds at the peak of the COVID-19 pandemic in 2020. This preference for purchasing imaging devices online has waned somewhat during the post-pandemic era as consumers have returned to stores.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Imaging devices includes cameras and camcorders.See All of Our Definitions
This report originates from Passport, our Imaging Devices research and analysis database.
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