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Country Report

Imaging Devices in

Imaging Devices in the US

17 pages, Aug 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The outlook for digital cameras

Smartphones and the popularity of social media applications are continuing to have a detrimental impact on sales of cameras in the US. Applications such as Instagram and Snapchat enable users to share their photos with friends and others worldwide, and smartphones still provide the most straightforward way to upload these images.

Poor prospects for camcorders

Smartphones have also had a detrimental effect on the demand for digital camcorders in the US. Posting videos to social media sites is more straightforward from most smartphones than from camcorders.

A bright spot for analogue cameras

Overall sales of analogue cameras continued to decline in the review period, and this is expected to continue. However, the revival of instant print cameras has slowed the fall.

COMPETITIVE LANDSCAPE

The rise of mirrorless cameras

10 years after the launch of the first compact system cameras (also called mirrorless cameras), they are proving worthy competitors to SLR systems. Consumers are drawn to their smaller size and expanding selection of lenses.

The major players are Japanese; GoPro represents the US

There was little movement in terms of the rankings in imaging devices in 2018; unsurprisingly, Japanese companies accounted for four of the top five players. Imaging giants Fuji Photo Film USA and Canon USA led in unit sales of cameras, whilst GoPro led in unit sales of camcorders, with Sony Corp of America a distant second.

Distribution channel trends

Commanding more than a third of overall volume sales of imaging devices in 2018, electronics and appliance specialist retailers remained the leading distribution channel. However, internet retailing saw its volume share increase throughout the review period.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Imaging Devices industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Imaging Devices in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Imaging Devices in USA?
What are the major brands in USA?
What is the growth rate for digital cameras?
How is the growth of mobile phone cameras affecting the traditional camera market?
What are the latest trends in mirrorless cameras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Imaging Devices in the US - Category analysis

HEADLINES

PROSPECTS

The outlook for digital cameras

Poor prospects for camcorders

A bright spot for analogue cameras

COMPETITIVE LANDSCAPE

The rise of mirrorless cameras

The major players are Japanese; GoPro represents the US

Distribution channel trends

CATEGORY DATA

Table 1 Sales of Imaging Devices by Category: Volume 2013-2018
Table 2 Sales of Imaging Devices by Category: Value 2013-2018
Table 3 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 4 Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 5 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 6 NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 7 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 8 Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 9 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 10 Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 11 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 13 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023

Consumer Electronics in the US - Industry Overview

EXECUTIVE SUMMARY

Consumer electronics sees a volume decline

Utility and premiumisation are top priorities for consumers

Politics shake up the competitive environment

Internet retailing continues to grow

Slight declines expected overall in the forecast period

MARKET DATA

Table 14 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 15 Sales of Consumer Electronics by Category: Value 2013-2018
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Megatrends

Country Report

Imaging Devices in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The outlook for digital cameras

Poor prospects for camcorders

A bright spot for analogue cameras

COMPETITIVE LANDSCAPE

The rise of mirrorless cameras

The major players are Japanese; GoPro represents the US

Distribution channel trends

Overview

Why buy this report?

SAMPLES (FAQS ABOUT SAMPLES):

Want to find out more about this report?

Table of Contents

Imaging Devices in the US - Category analysis

HEADLINES

PROSPECTS

The outlook for digital cameras

Poor prospects for camcorders

A bright spot for analogue cameras

COMPETITIVE LANDSCAPE

The rise of mirrorless cameras

The major players are Japanese; GoPro represents the US

Distribution channel trends

CATEGORY DATA

Consumer Electronics in the US - Industry Overview

EXECUTIVE SUMMARY

Consumer electronics sees a volume decline

Utility and premiumisation are top priorities for consumers

Politics shake up the competitive environment

Internet retailing continues to grow

Slight declines expected overall in the forecast period

MARKET DATA

SOURCES

Why buy this report?

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