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Country Report

Imaging Devices in

Imaging Devices in the US

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Smartphones continue to replace imaging devices in the US, with pandemic exacerbating reduced demand as consumers prioritise spending

The trend of smartphones replacing digital cameras in the US continued in 2020 resulting in further declining demand, a trend that is expected to continue over the forecast period, due to the high penetration of these multi-purpose and convenient digital devices. In addition, as the virus emerged in the country, resulting in lockdown measures and financial insecurity, consumers grew increasingly cautious about their expenditure on discretional items and the fact that remaining at home for longer periods of time reduced their outdoor activities including participating in extreme sports or going to specific events which they would normally share through social media.

GoPro to face COVID-19 headwinds

GoPro strengthened its leadership of imaging devices in Q2 2020, due to its dominance of digital camcorders, gaining further retail volume share from smaller players which have exited the category. The brand had in recent years been a bright spot in a declining market, perceived as highly specialised and benefiting from being one of the first names to enter the action camcorder space.

FujiFilm releases webcam-compatible software in light of work from home policies

In May 2020, digital camera brand FujiFilm released software which makes certain FujiFilm cameras compatible as webcams for computers. Canon had already released similar software allowing Canon cameras to also be used as webcams.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Imaging Devices industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Imaging Devices in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Imaging Devices in USA?
What are the major brands in USA?
What is the growth rate for digital cameras?
How is the growth of mobile phone cameras affecting the traditional camera market?
What are the latest trends in mirrorless cameras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Imaging Devices in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Smartphones continue to replace imaging devices in the US, with pandemic exacerbating reduced demand as consumers prioritise spending

GoPro to face COVID-19 headwinds

FujiFilm releases webcam-compatible software in light of work from home policies

RECOVERY AND OPPORTUNITIES

Overall demand for imaging devices set to weaken further over forecast period

Strongest decline predicted for digital camcorders, although eventual return to travel and adventures may support demand from activity enthusiasts

Despite eventual decline, compact system cameras will remain strongest performer within digital cameras over forecast period

CATEGORY DATA

Table 1 Sales of Imaging Devices by Category: Volume 2015-2020
Table 2 Sales of Imaging Devices by Category: Value 2015-2020
Table 3 Sales of Imaging Devices by Category: % Volume Growth 2015-2020
Table 4 Sales of Imaging Devices by Category: % Value Growth 2015-2020
Table 5 Sales of Digital Cameras by Type: % Retail Volume 2015-2020
Table 6 NBO Company Shares of Imaging Devices: % Volume 2016-2020
Table 7 LBN Brand Shares of Imaging Devices: % Volume 2017-2020
Table 8 Distribution of Imaging Devices by Channel: % Volume 2015-2020
Table 9 Forecast Sales of Imaging Devices by Category: Volume 2020-2025
Table 10 Forecast Sales of Imaging Devices by Category: Value 2020-2025
Table 11 Forecast Sales of Imaging Devices by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Imaging Devices by Category: % Value Growth 2020-2025
Table 13 Forecast Sales of Digital Cameras by Type: % Retail Volume 2020-2025

Consumer Electronics in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

Table 14 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 15 Sales of Consumer Electronics by Category: Value 2015-2020
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

Megatrends

Country Report

Imaging Devices in the US

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Smartphones continue to replace imaging devices in the US, with pandemic exacerbating reduced demand as consumers prioritise spending

GoPro to face COVID-19 headwinds

FujiFilm releases webcam-compatible software in light of work from home policies

Overview

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Table of Contents

Imaging Devices in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Smartphones continue to replace imaging devices in the US, with pandemic exacerbating reduced demand as consumers prioritise spending

GoPro to face COVID-19 headwinds

FujiFilm releases webcam-compatible software in light of work from home policies

RECOVERY AND OPPORTUNITIES

Overall demand for imaging devices set to weaken further over forecast period

Strongest decline predicted for digital camcorders, although eventual return to travel and adventures may support demand from activity enthusiasts

Despite eventual decline, compact system cameras will remain strongest performer within digital cameras over forecast period

CATEGORY DATA

Consumer Electronics in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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