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Learn moreSep 2020
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The trend of smartphones replacing digital cameras in the US continued in 2020 resulting in further declining demand, a trend that is expected to continue over the forecast period, due to the high penetration of these multi-purpose and convenient digital devices. In addition, as the virus emerged in the country, resulting in lockdown measures and financial insecurity, consumers grew increasingly cautious about their expenditure on discretional items and the fact that remaining at home for longer periods of time reduced their outdoor activities including participating in extreme sports or going to specific events which they would normally share through social media.
GoPro strengthened its leadership of imaging devices in Q2 2020, due to its dominance of digital camcorders, gaining further retail volume share from smaller players which have exited the category. The brand had in recent years been a bright spot in a declining market, perceived as highly specialised and benefiting from being one of the first names to enter the action camcorder space.
In May 2020, digital camera brand FujiFilm released software which makes certain FujiFilm cameras compatible as webcams for computers. Canon had already released similar software allowing Canon cameras to also be used as webcams.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Imaging Devices industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
The Imaging Devices in USA market research report includes:
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This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.