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Country Report

Imaging Devices in

Imaging Devices in South Africa

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Lockdown sees even greater use of smartphones, eroding relevance of imaging devices further

While demand for imaging devices in South Africa already in long-term decline before the arrival of COVID-19, the situation was exacerbated from late March as electronics stores closed given the ban on selling non-essential products in lockdown. Also, devices already purchased were used much less during this time because photographers/videographers had much less leeway to go outside to take photos and videos.

Leaders set to maintain their shares as pandemic hits sales

Canon South Africa continues to comfortably lead both digital cameras and camcorders, due to its extensive product offerings and high-quality models. Its wide range of interchangeable-lens cameras, used by more experienced photographers, is boosting the company’s sales, while fixed lens cameras register steady decline.

GoPro defies general camcorder decline

Although sales of digital camcorders have been impeded by the lockdown ban, their steady decline was well established prior to COVID-19, mainly due to rising smartphone uptake. However, Omnico (Pty) Ltd’s GoPro is set to keep gaining share and even achieve slight volume sales growth in 2020 in contrast to the rest of the category.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Imaging Devices industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Imaging Devices in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Imaging Devices in South Africa?
What are the major brands in South Africa?
What is the growth rate for digital cameras?
How is the growth of mobile phone cameras affecting the traditional camera market?
What are the latest trends in mirrorless cameras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Imaging Devices in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lockdown sees even greater use of smartphones, eroding relevance of imaging devices further

Leaders set to maintain their shares as pandemic hits sales

GoPro defies general camcorder decline

RECOVERY AND OPPORTUNITIES

Economic turmoil and home seclusion push imaging devices further out the picture

GoPro to be boosted by greater health-awareness and online-sharing culture

Quality to be a key selling point to slow decline in digital cameras

CATEGORY DATA

Table 1 Sales of Imaging Devices by Category: Volume 2015-2020
Table 2 Sales of Imaging Devices by Category: Value 2015-2020
Table 3 Sales of Imaging Devices by Category: % Volume Growth 2015-2020
Table 4 Sales of Imaging Devices by Category: % Value Growth 2015-2020
Table 5 Sales of Digital Cameras by Type: % Retail Volume 2015-2020
Table 6 NBO Company Shares of Imaging Devices: % Volume 2016-2020
Table 7 LBN Brand Shares of Imaging Devices: % Volume 2017-2020
Table 8 Distribution of Imaging Devices by Channel: % Volume 2015-2020
Table 9 Forecast Sales of Imaging Devices by Category: Volume 2020-2025
Table 10 Forecast Sales of Imaging Devices by Category: Value 2020-2025
Table 11 Forecast Sales of Imaging Devices by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Imaging Devices by Category: % Value Growth 2020-2025
Table 13 Forecast Sales of Digital Cameras by Type: % Retail Volume 2020-2025

Consumer Electronics in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Fall in purchasing power drives special offers and success of cheaper brands

Retailing shift

What next for consumer electronics?

MARKET DATA

Table 14 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 15 Sales of Consumer Electronics by Category: Value 2015-2020
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

Megatrends

Country Report

Imaging Devices in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Lockdown sees even greater use of smartphones, eroding relevance of imaging devices further

Leaders set to maintain their shares as pandemic hits sales

GoPro defies general camcorder decline

Overview

Why buy this report?

SAMPLES (FAQS ABOUT SAMPLES):

Want to find out more about this report?

Table of Contents

Imaging Devices in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lockdown sees even greater use of smartphones, eroding relevance of imaging devices further

Leaders set to maintain their shares as pandemic hits sales

GoPro defies general camcorder decline

RECOVERY AND OPPORTUNITIES

Economic turmoil and home seclusion push imaging devices further out the picture

GoPro to be boosted by greater health-awareness and online-sharing culture

Quality to be a key selling point to slow decline in digital cameras

CATEGORY DATA

Consumer Electronics in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Fall in purchasing power drives special offers and success of cheaper brands

Retailing shift

What next for consumer electronics?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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