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Learn moreOct 2020
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While demand for imaging devices in South Africa already in long-term decline before the arrival of COVID-19, the situation was exacerbated from late March as electronics stores closed given the ban on selling non-essential products in lockdown. Also, devices already purchased were used much less during this time because photographers/videographers had much less leeway to go outside to take photos and videos.
Canon South Africa continues to comfortably lead both digital cameras and camcorders, due to its extensive product offerings and high-quality models. Its wide range of interchangeable-lens cameras, used by more experienced photographers, is boosting the company’s sales, while fixed lens cameras register steady decline.
Although sales of digital camcorders have been impeded by the lockdown ban, their steady decline was well established prior to COVID-19, mainly due to rising smartphone uptake. However, Omnico (Pty) Ltd’s GoPro is set to keep gaining share and even achieve slight volume sales growth in 2020 in contrast to the rest of the category.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Imaging Devices industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
The Imaging Devices in South Africa market research report includes:
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This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.