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Country Report

Imaging Devices in

Imaging Devices in South Africa

14 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Innovation and increased penetration rates in smartphones adversely affect imaging devices

Overall growth for imaging devices is being threatened, largely by the technological innovation and extensive penetration of smartphones throughout the region. Greater functionality and overall quality in smartphones means that many consumers are willing to pay more for a device that offers multiple benefits.

The fixed lens camera remains the ideal format among digital cameras

With regard to digital cameras by type, fixed lens cameras continue to dominate, although their volume share is declining year-on-year. SLR (Single Lens Reflex) cameras keep growing in share as consumers who can afford these products are generally more interested in professional-quality photos.

Digital camcorders is declining despite the hype for action models

The leading action model that took camcorders by storm, GoPro, continues to add hype to a shrinking category since its greater functionality and improved quality continues to be enjoyed by a certain consumer base. Also, several lesser-known and entry-level brands are trying to penetrate the category, with these products placed at much lower price points, although this means they are of a much lower quality.

COMPETITIVE LANDSCAPE

Canon leads thanks to extensive brand offerings in addition to interchangeable-lens cameras

Canon continues to lead imaging devices owing to its extensive brand offering and wide penetration. Solid sales of interchangeable-lens cameras are also boosting sales.

Traditional channels remain relevant, but internet retailing is anticipated to increase over the forecast period

As imaging devices continued to decline over the review period, the major channel where these products were purchased became mixed retailers as it overtook electronics and appliance specialist retailers. Internet retailing also recorded consistent growth over the review period.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Imaging Devices industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Imaging Devices in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Imaging Devices in South Africa?
What are the major brands in South Africa?
What is the growth rate for digital cameras?
How is the growth of mobile phone cameras affecting the traditional camera market?
What are the latest trends in mirrorless cameras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Imaging Devices in South Africa - Category analysis

HEADLINES

PROSPECTS

Innovation and increased penetration rates in smartphones adversely affect imaging devices

The fixed lens camera remains the ideal format among digital cameras

Digital camcorders is declining despite the hype for action models

COMPETITIVE LANDSCAPE

Canon leads thanks to extensive brand offerings in addition to interchangeable-lens cameras

Traditional channels remain relevant, but internet retailing is anticipated to increase over the forecast period

CATEGORY DATA

Table 1 Sales of Imaging Devices by Category: Volume 2013-2018
Table 2 Sales of Imaging Devices by Category: Value 2013-2018
Table 3 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 4 Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 5 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 6 NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 7 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 8 Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 9 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 10 Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 11 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 13 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023

Consumer Electronics in South Africa - Industry Overview

EXECUTIVE SUMMARY

Innovation remains key

Rising penetration rates are influencing several categories

A localised services approach and comeback strategies are being implemented to maintain and gain market share

Electronics and appliance specialist retailers remains popular, but internet retailing continues to make slight gains

Innovation and product offerings based on local needs are anticipated to provide the biggest benefits over the forecast period

MARKET DATA

Table 14 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 15 Sales of Consumer Electronics by Category: Value 2013-2018
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Megatrends

Country Report

Imaging Devices in South Africa

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Executive Summary

New Report Guarantee

PROSPECTS

Innovation and increased penetration rates in smartphones adversely affect imaging devices

The fixed lens camera remains the ideal format among digital cameras

Digital camcorders is declining despite the hype for action models

COMPETITIVE LANDSCAPE

Canon leads thanks to extensive brand offerings in addition to interchangeable-lens cameras

Traditional channels remain relevant, but internet retailing is anticipated to increase over the forecast period

Overview

Why buy this report?

SAMPLES (FAQS ABOUT SAMPLES):

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Table of Contents

Imaging Devices in South Africa - Category analysis

HEADLINES

PROSPECTS

Innovation and increased penetration rates in smartphones adversely affect imaging devices

The fixed lens camera remains the ideal format among digital cameras

Digital camcorders is declining despite the hype for action models

COMPETITIVE LANDSCAPE

Canon leads thanks to extensive brand offerings in addition to interchangeable-lens cameras

Traditional channels remain relevant, but internet retailing is anticipated to increase over the forecast period

CATEGORY DATA

Consumer Electronics in South Africa - Industry Overview

EXECUTIVE SUMMARY

Innovation remains key

Rising penetration rates are influencing several categories

A localised services approach and comeback strategies are being implemented to maintain and gain market share

Electronics and appliance specialist retailers remains popular, but internet retailing continues to make slight gains

Innovation and product offerings based on local needs are anticipated to provide the biggest benefits over the forecast period

MARKET DATA

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