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Country Report

Imaging Devices in

Imaging Devices in South Africa

Sep 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing smartphone penetration threatens imaging devices

The continued rise in smartphone penetration is adversely impacting the imaging devices industry in South Africa. As smartphones become more advanced, consumers are switching to using them for photography as opposed to purchasing cameras and other imaging devices.

Fixed lens cameras remain the preferred type of digital cameras

Within digital cameras, the fixed lens camera dominates in terms of preferred format, mainly due to its low price. However, fixed lens camera volume sales are decreasing year on year, which suggests they are becoming less popular and driving volume contraction.

Digital camcorders continue their steady decline

Digital camcorders continue their steady decline, mainly due to rising smartphone uptake. However, Omnico’s GoPro is gaining share and is the only brand that grew in volume sales in 2019.

COMPETITIVE LANDSCAPE

Canon leads given extensive brand offerings

Canon continues to dominate both digital cameras and camcorders, due to its extensive product offerings and high-quality products. Its wide range of interchangeable-lens cameras, used by more experienced photographers, is boosting the company’s sales, while fixed lens cameras register steady decline.

Internet retailing expected to increase over the forecast period

Although mixed retailers remains the dominant channel through which imaging devices are purchased, internet retailing continues to register strong growth over the review period. Imaging devices are becoming increasingly popular on e-commerce websites such as Takealot.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Imaging Devices industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Imaging Devices in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Imaging Devices in South Africa?
What are the major brands in South Africa?
What is the growth rate for digital cameras?
How is the growth of mobile phone cameras affecting the traditional camera market?
What are the latest trends in mirrorless cameras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Imaging Devices in South Africa - Category analysis

HEADLINES

PROSPECTS

Growing smartphone penetration threatens imaging devices

Fixed lens cameras remain the preferred type of digital cameras

Digital camcorders continue their steady decline

COMPETITIVE LANDSCAPE

Canon leads given extensive brand offerings

Internet retailing expected to increase over the forecast period

CATEGORY DATA

Table 1 Sales of Imaging Devices by Category: Volume 2014-2019
Table 2 Sales of Imaging Devices by Category: Value 2014-2019
Table 3 Sales of Imaging Devices by Category: % Volume Growth 2014-2019
Table 4 Sales of Imaging Devices by Category: % Value Growth 2014-2019
Table 5 Sales of Digital Cameras by Type: % Retail Volume 2014-2019
Table 6 NBO Company Shares of Imaging Devices: % Volume 2015-2019
Table 7 LBN Brand Shares of Imaging Devices: % Volume 2016-2019
Table 8 Distribution of Imaging Devices by Channel: % Volume 2014-2019
Table 9 Forecast Sales of Imaging Devices by Category: Volume 2019-2024
Table 10 Forecast Sales of Imaging Devices by Category: Value 2019-2024
Table 11 Forecast Sales of Imaging Devices by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Imaging Devices by Category: % Value Growth 2019-2024
Table 13 Forecast Sales of Digital Cameras by Type: % Retail Volume 2019-2024

Consumer Electronics in South Africa - Industry Overview

EXECUTIVE SUMMARY

Industry innovation remains key to growth

Rising smartphone penetration affects many several categories

Consumer-centricity gains traction

Electronics and appliance specialist retailers remain dominant, while internet retailing continues to grow

Innovation and affordability expected to drive growth over the forecast period

MARKET DATA

Table 14 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 15 Sales of Consumer Electronics by Category: Value 2014-2019
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Megatrends

Country Report

Imaging Devices in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growing smartphone penetration threatens imaging devices

Fixed lens cameras remain the preferred type of digital cameras

Digital camcorders continue their steady decline

COMPETITIVE LANDSCAPE

Canon leads given extensive brand offerings

Internet retailing expected to increase over the forecast period

Overview

Why buy this report?

SAMPLES (FAQS ABOUT SAMPLES):

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Table of Contents

Imaging Devices in South Africa - Category analysis

HEADLINES

PROSPECTS

Growing smartphone penetration threatens imaging devices

Fixed lens cameras remain the preferred type of digital cameras

Digital camcorders continue their steady decline

COMPETITIVE LANDSCAPE

Canon leads given extensive brand offerings

Internet retailing expected to increase over the forecast period

CATEGORY DATA

Consumer Electronics in South Africa - Industry Overview

EXECUTIVE SUMMARY

Industry innovation remains key to growth

Rising smartphone penetration affects many several categories

Consumer-centricity gains traction

Electronics and appliance specialist retailers remain dominant, while internet retailing continues to grow

Innovation and affordability expected to drive growth over the forecast period

MARKET DATA

SOURCES

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