While the imaging devices category has been suffering for several years, due to the increased use of smartphones and their enhanced capabilities when it comes to taking pictures, two types of imaging devices are experiencing solid growth in Norway: instant cameras and compact system cameras. These two devices appeal to two different groups of customers in Norway.
Even though the number of pictures taken by smartphones is higher than those taken by all other kinds of devices combined, the number of printed photos is growing. Many consumers are spending more on reproducing digital photographs to a physical format.
Smartphones are increasingly replacing digital cameras, especially with the launch of flagship smartphone models with a pronounced focus on photograph quality, such as the Huawei P20 and P30 models. Smartphones have become the most commonly used device for picture taking in Norway.
Sony maintained its leadership in imaging devices in 2019 thanks in the main to its innovation in digital cameras. This included its Sony CyberShot DSC-RX100 VI model, which was crowned camera product of the year by the Norwegian trade association for consumer electronics in 2019.
Despite heavy advertising in Norway, GoPro is failing to grow its sales. This company is the leading player in digital camcorders, specifically due to its strength in action models designed for sports and outdoor usage.
Canon’s strength in digital cameras stems from its focus on SLR cameras, where accounts for double-digit volume share. This strong position is helping the player to grow, as the decrease in volume sales of SLR cameras is weaker than the volume decline for fixed lens and compact system cameras.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in Norway with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Imaging Devices industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.
The Imaging Devices in Norway market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Electronics market research database.