Demand for imaging devices continues to suffer from the devastating competition posed by smartphones, which are widespread in Saudi Arabia, and which are increasingly available with technological upgrades. Today’s consumers want lightweight devices that connect and integrate seamlessly but do not compromise on specifications.
After a brief dip in share in 2020, electronics and appliance specialist retailers is once again set to dominate sales in imaging devices in 2021 as lockdown restrictions in Saudi Arabia ease local consumers return to shopping in physical stores. Indeed, the channel is set to gain ground at the expense of every other retail channel except mixed retailers.
Canon by Distributing & Marketing Co LTD is expected to retain its lead in imaging devices in Saudi Arabia in 2021, albeit with a slight loss of share. The company recently launched Module 2 of its AKTASHIF programme for youths in the Middle East to help turn their passion for photography, videography or printing into a rewarding business and career.
Photography and videography are not yet allowed in public places in Saudi Arabia. However, As the conservative nature of the Kingdom relaxes in the coming years and the presence of influencers on social networks increases, more Saudi Arabians may become interested in high-quality cameras for their hobbies/professions.
Digital camera features are expected to continue to diversify across the forecast period and will likely become lighter weight and include enhanced processing power for videos and stills, additional storage. This may attract consumers who work in a profession that requires immaculate video and photography work.
Electronics and appliance specialist retailers is set to maintain its lead in sales of imaging devices with a growing retail volume share. This is because these outlets offer an extensive range of products and brands.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Imaging Devices research and analysis database.
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