Executive Summary

Aug 2019
PROSPECTS
Increasing sophistication of digital cameras widens popularity and distribution, though decline is expected to persist

Imaging devices witnessed a shift in consumer preferences towards premium choices in 2019. Action cameras are on the rise while semi-professional products continue to be more widely distributed.

Consumer desire for physical photographs leads to growth in niche areas

Analogue cameras represent a niche in Colombia and are bought by consumers with significant disposable income and interest in vintage styling, with particularly strong uptake among millennials. This consumer group grew up in a time when developing film was rare, and where photo albums are generally digital, avoiding the need for real photographs.

Action camcorders will increasingly replace traditional offerings

Digital camcorders is also increasingly becoming a niche mainly due to the ongoing development of smartphones. Digital camcorders are following two relevant trends: 4K video recording features and improved 360-degree video catering to sports and outdoor use.

COMPETITIVE LANDSCAPE
Action camcorder brands will drive category value

Sony, Nikon and Canon are the leading players in semi-professional and compact digital cameras, while Fujifilm remains the leader in cameras. However new launches such as LG Photo Pocket Snap will create dynamism.

International brands maintain lead in imaging devices

Imaging devices continued to be led by international companies in 2019, mainly Japanese, with Canon, Nikon and Sony being among the top brands. This can be attributed to strong reputations for producing high-quality devices, product innovation and wide distribution in the country, making it extremely difficult for new players to enter the marketplace.

Fujifilm remains sole major analogue camera player, while branded stores set to alter their product offering to include both direct and indirect services

Fujifilm is the only significant player investing in cameras (analogue) and is well accepted among different retailers, achieving a solid share of retailers’ shelves. No competition is expected to be seen in this category, however.

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Imaging Devices in Colombia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Imaging Devices industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Imaging Devices in Colombia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Imaging Devices in Colombia?
  • What are the major brands in Colombia?
  • What is the growth rate for digital cameras?
  • How is the growth of mobile phone cameras affecting the traditional camera market?
  • What are the latest trends in mirrorless cameras?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Imaging Devices in Colombia - Category analysis

HEADLINES

PROSPECTS

Increasing sophistication of digital cameras widens popularity and distribution, though decline is expected to persist
Consumer desire for physical photographs leads to growth in niche areas
Action camcorders will increasingly replace traditional offerings

COMPETITIVE LANDSCAPE

Action camcorder brands will drive category value
International brands maintain lead in imaging devices
Fujifilm remains sole major analogue camera player, while branded stores set to alter their product offering to include both direct and indirect services

CATEGORY DATA

Table 1 Sales of Imaging Devices by Category: Volume 2014-2019
Table 2 Sales of Imaging Devices by Category: Value 2014-2019
Table 3 Sales of Imaging Devices by Category: % Volume Growth 2014-2019
Table 4 Sales of Imaging Devices by Category: % Value Growth 2014-2019
Table 5 Sales of Digital Cameras by Type: % Retail Volume 2014-2019
Table 6 NBO Company Shares of Imaging Devices: % Volume 2015-2019
Table 7 LBN Brand Shares of Imaging Devices: % Volume 2016-2019
Table 8 Distribution of Imaging Devices by Channel: % Volume 2014-2019
Table 9 Forecast Sales of Imaging Devices by Category: Volume 2019-2024
Table 10 Forecast Sales of Imaging Devices by Category: Value 2019-2024
Table 11 Forecast Sales of Imaging Devices by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Imaging Devices by Category: % Value Growth 2019-2024
Table 13 Forecast Sales of Digital Cameras by Type: % Retail Volume 2019-2024

Consumer Electronics in Colombia - Industry Overview

EXECUTIVE SUMMARY

Colombian economy recovers after several difficult years, boosting sales
Changing lifestyles create demand for interoperability while government invests in increasing connectivity
Multinationals aim to provide high quality entertainment experiences
Consumers prefer in-store experience despite growth in internet retailing
Multifunctionality, content and design set to drive sales over forecast period

MARKET DATA

Table 14 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 15 Sales of Consumer Electronics by Category: Value 2014-2019
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources