Imaging devices witnessed a shift in consumer preferences towards premium choices in 2019. Action cameras are on the rise while semi-professional products continue to be more widely distributed.
Analogue cameras represent a niche in Colombia and are bought by consumers with significant disposable income and interest in vintage styling, with particularly strong uptake among millennials. This consumer group grew up in a time when developing film was rare, and where photo albums are generally digital, avoiding the need for real photographs.
Digital camcorders is also increasingly becoming a niche mainly due to the ongoing development of smartphones. Digital camcorders are following two relevant trends: 4K video recording features and improved 360-degree video catering to sports and outdoor use.
Sony, Nikon and Canon are the leading players in semi-professional and compact digital cameras, while Fujifilm remains the leader in cameras. However new launches such as LG Photo Pocket Snap will create dynamism.
Imaging devices continued to be led by international companies in 2019, mainly Japanese, with Canon, Nikon and Sony being among the top brands. This can be attributed to strong reputations for producing high-quality devices, product innovation and wide distribution in the country, making it extremely difficult for new players to enter the marketplace.
Fujifilm is the only significant player investing in cameras (analogue) and is well accepted among different retailers, achieving a solid share of retailers’ shelves. No competition is expected to be seen in this category, however.
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Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in Colombia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Electronics market research database.