The increased penetration of smartphones is adversely affecting demand for imaging devices in Morocco. Moroccans are very attached to smartphones, with the country representing the most connected nation in Africa.
SLR cameras are gaining popularity in Morocco. The use of SLR cameras is expected to grow more over the forecast period as both professional and amateur users are buying them.
Digital camcorders continue to see sales decline in Morocco. This is expected to continue over the forecast period due to the growing popularity and convenience of smartphones, which increasingly incorporate high-quality cameras, as well as larger storage space to save videos for long periods.
Canon Inc leads sales of imaging devices in Morocco, and saw a slight share gain in 2019. The company is very popular in Morocco, and its products are perceived positively among local consumers.
Strong in-store promotions and discounts are available through various modern retailers. Discounts and appealing offers in imaging devices remain the most used strategies of key players in this category.
Unbranded imported Chinese products are still very popular in Morocco, and affecting sales of popular brands due to the price sensitivity of Moroccan consumers. Such products are very cheap and sold through various traditional retailers all over the country.
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Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in Morocco with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Electronics market research database.