Executive Summary

Aug 2019
PROSPECTS
Demand eroded as smartphones gain popularity

The increased penetration of smartphones is adversely affecting demand for imaging devices in Morocco. Moroccans are very attached to smartphones, with the country representing the most connected nation in Africa.

SLR units gain traction as photographers at all levels seek quality

SLR cameras are gaining popularity in Morocco. The use of SLR cameras is expected to grow more over the forecast period as both professional and amateur users are buying them.

Digital camcorders increasingly redundant as smartphones gain strength

Digital camcorders continue to see sales decline in Morocco. This is expected to continue over the forecast period due to the growing popularity and convenience of smartphones, which increasingly incorporate high-quality cameras, as well as larger storage space to save videos for long periods.

COMPETITIVE LANDSCAPE
Canon leads due to strong reputation and availability

Canon Inc leads sales of imaging devices in Morocco, and saw a slight share gain in 2019. The company is very popular in Morocco, and its products are perceived positively among local consumers.

In-store strategies and discount offers implemented to attract consumers

Strong in-store promotions and discounts are available through various modern retailers. Discounts and appealing offers in imaging devices remain the most used strategies of key players in this category.

Cheap Chinese units appeal to low-income consumers, but multinationals set to remain dominant

Unbranded imported Chinese products are still very popular in Morocco, and affecting sales of popular brands due to the price sensitivity of Moroccan consumers. Such products are very cheap and sold through various traditional retailers all over the country.

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Imaging Devices in Morocco

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Overview

Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Imaging Devices industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Imaging Devices in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Imaging Devices in Morocco?
  • What are the major brands in Morocco?
  • What is the growth rate for digital cameras?
  • How is the growth of mobile phone cameras affecting the traditional camera market?
  • What are the latest trends in mirrorless cameras?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Imaging Devices in Morocco - Category analysis

HEADLINES

PROSPECTS

Demand eroded as smartphones gain popularity
SLR units gain traction as photographers at all levels seek quality
Digital camcorders increasingly redundant as smartphones gain strength

COMPETITIVE LANDSCAPE

Canon leads due to strong reputation and availability
In-store strategies and discount offers implemented to attract consumers
Cheap Chinese units appeal to low-income consumers, but multinationals set to remain dominant

CATEGORY DATA

Table 1 Sales of Imaging Devices by Category: Volume 2014-2019
Table 2 Sales of Imaging Devices by Category: Value 2014-2019
Table 3 Sales of Imaging Devices by Category: % Volume Growth 2014-2019
Table 4 Sales of Imaging Devices by Category: % Value Growth 2014-2019
Table 5 Sales of Digital Cameras by Type: % Retail Volume 2014-2019
Table 6 NBO Company Shares of Imaging Devices: % Volume 2015-2019
Table 7 LBN Brand Shares of Imaging Devices: % Volume 2016-2019
Table 8 Distribution of Imaging Devices by Channel: % Volume 2014-2019
Table 9 Forecast Sales of Imaging Devices by Category: Volume 2019-2024
Table 10 Forecast Sales of Imaging Devices by Category: Value 2019-2024
Table 11 Forecast Sales of Imaging Devices by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Imaging Devices by Category: % Value Growth 2019-2024
Table 13 Forecast Sales of Digital Cameras by Type: % Retail Volume 2019-2024

Consumer Electronics in Morocco - Industry Overview

EXECUTIVE SUMMARY

Smartphones’ impact felt across the market, smuggled products an issue
Consumers seek modern, innovative products, payment options increase affordability
Samsung consolidates lead, local players fail to compete
Specialist retailers remain dominant due to product range and advice, but internet retailing and hypermarkets see shares rise
International brands’ quality/cost ratio trumps price for Moroccan consumers, stifles potential for local players

MARKET DATA

Table 14 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 15 Sales of Consumer Electronics by Category: Value 2014-2019
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources