Imaging devices is expected to register strong declines in retail volume sales in 2021 exacerbated by the global health crisis rather than consumers’ moving away from the category. The main factor behind the long-term decline in imaging devices is the strong and growing competition from smartphones, which feature increasingly sophisticated and high-performance cameras.
E-commerce is becoming increasingly significant, with imaging devices increasingly available online. E-commerce coverage is provided by general websites, specialist e-sellers and physical electronics and appliance specialist retailers.
Global brands continue to dominate sales, as Romanian consumers look to recognised and trusted names and innovation when purchasing imaging devices. Therefore, Nikon, Canon and Sony are the most in demand brands in digital cameras, which overwhelmingly dominates category sales.
The rising penetration rate and shortening replacement cycle for smartphones will continue to shrink the demand for imaging devices over the forecast period. Digital cameras is projected to post fast sales declines, while digital camcorders will become increasingly obsolete.
Imaging device users have generally been divided into amateurs, who seek simple, efficient and ergonomic products, and professionals who require high-performance imaging devices. However, rising unit prices are leading to a rapid decline in purchases by amateurs, who often migrate to smartphones.
The growing popularity of vlogging and rising number of vloggers in Romania offer growth opportunities to manufacturers. In this vein, GoPro’s Hero 8 Black action camera and GoPro Max 360-degree shooting camera, which are considered ideal for vlogging, were introduced in Romania in 2019.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Imaging Devices research and analysis database.
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