The outlook for imaging devices is bleak with the category projected to see further heavy losses over the forecast period. These products will continue to lose ground as consumers increasingly prefer using their smartphones for shooting photos and videos, with this being both due to convenience and the improving features offered by the latest smartphones.
Seasonality will remain an important factor in driving sales of imaging devices. Romanians are likely to remain more likely to purchase these products during the warmer months, when they spend more time outside.
The main chained appliances and electronics specialists are increasingly focused on taking an omnichannel approach to sales, with this reflecting the rapid rise in the number of consumers who are now shopping online. This should ensure that e-commerce establishes a stronger share in the distribution of imaging devices over the forecast period.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Imaging Devices
This report originates from Passport, our Imaging Devices research and analysis database.
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