The demand for imaging devices tends to stem from outdoor activities including travel and city tours. The easing of lockdowns has encouraged consumers to resume outdoor activities after spending prolonged periods of time at home.
SZ DJI Technology and Arashi Vision stand apart from their competitors due to their innovative action camera and omni-directional cameras that appeal to younger consumers for productive and stable outdoor vlogging. Chinese urban millennials and Generation Z have a strong desire to keep a record of their lives and like to share personal experiences through social media platforms amidst a rising influencer culture.
Consumers are returning to physical stores as vaccinations are successfully distributed and the threat of the virus wanes. However, while offline retailers continue to play a pivotal role in consumers’ purchasing decisions in terms of imaging devices as they value professional in-store advice, e-commerce is set to gain further volume share in 2021 as the convenience perceived by a wider group of consumers and manufacturers is providing complete online professional services and guidance.
The future of digital cameras in China is gloomy with smartphones carrying increasingly powerful camera components that can deliver the majority of functionalities that are deemed to be adequate for most consumers. Hence, demand for digital cameras is predicted to continue to decline over the forecast period, with manufacturers well aware of this fact.
Action cameras and omni-directional cameras are the most dynamic products within digital camcorders with the swift rise of representative brands from SZ DJI Technology and Arashi Vision. The pandemic has had a negative impact on such products and manufacturers are being forced to expand usage scenarios to generate new revenue stream alongside recovery.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Imaging Devices research and analysis database.
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