The negative volume sales trend will continue over the forecast period in the face of ongoing competition from smartphones. Falls will be less steep than during the review period, however, as post-pandemic life sets in and more occasions for products in imaging devices crop up.
As the impact of COVID-19 subsides, Turkish consumers are increasingly engaged in outdoor sports and activities again, leading to predicted rising demand for compact products which serve as action cameras and boast a quality which smartphones cannot replace. As such, these once-niche devices will gain share within total camera sales, although not enough to reverse the ongoing downward trend.
E-commerce, though second to appliances and electronics specialists, was already a fairly strong channel for sales in imaging devices, and this was further boosted by the pandemic and the closures of non-essential store-based retail outlets. The e-commerce channel briefly overtook appliances and electronics specialists at the height of the pandemic but fell back to second place in 2021 and is gaining share in 2022.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Imaging Devices
This report originates from Passport, our Imaging Devices research and analysis database.
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