Demand for imaging devices in Egypt was already declining prior to the COVID-19 pandemic due to the increasing penetration of multifunctional smartphones in the country, and the advanced features that many of these devices now offer consumers in terms of high-resolution built-in cameras or improving video recording quality. With local consumers, particularly younger generations, using their smartphones for a wide range of applications, their convenience in terms of being able to quickly capture, download and share digital content on social media platforms such as Instagram, including the increasing prevalence of social media influencers who share many aspects of their lives including travel, culinary or fashion images, has resulted in ongoing decline for digital cameras and digital camcorders.
Electronics and appliance specialist retailers and hypermarkets represent the major distribution channels for imaging devices in Egypt, offering a wide range of models and brands which allow consumers to handle and test them prior to making a purchase. Professional photographers in particular, are more likely to visit a specialist before making a significant investment when they upgrade to a newer, more innovative model of digital camera.
Photography enthusiasts can be divided into three segments: beginners, semi-pro, and professionals and leading player Canon Middle East FZ-LLC offers digital cameras that are flexible and compatible with almost all lenses and include almost all the features needed by most users such as remote control, touch screens, built-in focus, and Wi-Fi connection. As a result, Canon Middle East FZ-LLC will continue to lead in 2021 and will lead within both digital cameras (where Canon is at a notable distance from its closest competitors Nikon, FujiFilm, which officially exited from the market in 2019, and Sony) and digital camcorders (losing marginal retail volume share to GoPro).
Demand for digital cameras is set to continue declining in volume sales over the forecast period, despite declining unit prices, a trend which will also eat into current value sales. With general consumers satisfied with the quality of their smartphone cameras to capture images to download and share with friends and family on social media, the product area will continue to appeal to professional photographers, for whom quality is paramount.
Although digital camcorders is predicted to remain a declining niche within overall imaging devices, its rate of decline in terms of retail volume sales is set to gradually slow over the course of the forecast period. While the product area will continue to compete with smartphones which boast advanced features for video capturing, such as high-speed and slow-motion, 4K footage and shake control, there is likely to remain a market for action camcorders as offered by the likes of GoPro and supported by the trend of adventure travel in Egypt, especially once consumers regain some confidence in travelling further afield depending on whether the virus remains in circulation.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Imaging Devices research and analysis database.
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