Increasing technological advancements within smartphones, coupled with the user friendliness, will continue to shift casual photographers towards using smartphones for their everyday photo and video needs. Within this, newer launches of flagship models are focusing more on camera quality and typically include multiple lenses.
Smartphone brands are increasingly collaborating with camera manufacturers. For example, earlier in 2022, brand Oppo (Guangdong OPPO Mobile Telecommunications Corp Ltd) announced the start of its three-year partnership with Hasselblad Camera for its flagship series.
With a rapidly declining consumer base, it is important for manufacturers to help generate interest in their products so they can attract more customers. There is a barrier to entry for people other than trained photographers in using advanced digital cameras, because of the complex features and technique needed to produce high quality portraits.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Imaging devices includes cameras and camcorders.See All of Our Definitions
This report originates from Passport, our Imaging Devices research and analysis database.
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