Sales of imaging devices will likely continue to decline in retail volume terms over the forecast period as the camera technology in smartphones continues to improve. Mass consumers will no longer see the need to purchase separate digital cameras with their smartphones being good enough to deliver the results they are looking for, with this even being true for most content creators and vloggers.
Manufacturers will also need to make additional efforts to encourage more people to take up photography and video as a hobby or as a profession rather than just being passive and focusing only on innovation. In a declining category, marketing and initiatives will be important to driving consumer engagement.
Digital camcorders is already a small niche and will likely continue to struggle as digital cameras, especially mirrorless ones, and higher end smartphones can now record good quality videos. Most consumers are happy with the quality of the video that can be recorded on their smartphones and appreciate the convenience of not having to carry separate devices with them when out and about or when going on holiday or to special events like weddings and birthdays.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Imaging Devices
This report originates from Passport, our Imaging Devices research and analysis database.
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