In 2021, retail volume sales of digital cameras and digital camcorders are set to continue to decline, although the rate of decline will not be as significant compared to 2020 when the pandemic first hit the country. The emergence of COVID-19 resulted in economic uncertainty, forcing many consumers to postpone big-ticket purchases with a greater focus on saving money.
The impact of the global pandemic has been significantly felt by imaging device manufacturers resulting in a strengthening of its declining trajectory as a result of an increasing switch towards the use of smartphones as alternative devices on which to take photographs or record video clips. This trend has forced traditional manufacturers in the category such as Casio and Samsung to exit imaging devices in Indonesia.
The average unit price of imaging devices significantly increased over the review period, especially during the pandemic. This was initially linked to the declining sales of fixed lens cameras as consumers can easily replace their function with smartphone cameras.
Heading into the forecast period, imaging devices will be further affected by aggressive innovations by smartphone cameras, offering improving resolution and a higher number of features at affordable price points. This means that mainstream consumers will not consider purchasing specific imaging devices, instead preferring to invest in a smartphone with greater functionality.
Throughout the forecast period, digital camcorders will continue to struggle as digital cameras, especially mirrorless options, can now record good-quality videos. Casual consumers prefer to use their smartphones as they are convenient to carry while offering acceptable quality.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Imaging Devices research and analysis database.
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