Smartphones and these products’ AI cameras continue to put pressure on digital cameras, as they offer the advantage of being one device that can fulfil multiple options, not just take photos. This is a determining factor for a growing number of purchasers.
Digital camcorders and especially action cameras will see an uptick in sales in 2021, in both terms of retail volume units and current value, even though people have been generally locked at home during the COVID-19 pandemic. More units will be sold this year, breaking the declining trend over the past couple of years as a result of social unrest and the impact of the pandemic.
Digital cameras still attract consumers interested in the skill of constructing great photos. Mirrorless cameras offer a much more compact body than regular DSLR cameras but as they are more expensive they have a hard time reaching mass consumers in the way that compact digital cameras could in the past.
Digital cameras players will seek to find a balance between equipment size and offering professional-level technical specifications with mirrorless cameras. The forecast period will thus see ongoing retail volume decline for digital cameras but at a lesser level than in the review period.
Digital camcorders is having a brief shining moment in 2021 after a rough couple of years, thanks to the race to produce great shareable content. However, the is expected to see further retail volume and current value decline, as the category mainly appeals to niche consumers.
If there is a consumer electronics category that can capitalise on the growth of e-commerce best, it is probably cameras and video cameras, as the final product, photography and videos, can easily be visualized via any computer or screen. This lends itself to comparison shopping via e-commerce, which is often viewed as even better than the shopping experience in store-based retailing, where consumers cannot really test products.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Imaging Devices research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page