Leading names such as GoPro and Sony in addition to DJI among others, are increasingly developing more innovative and specialised models with the aim of capturing potential new customer targets such as athletes or content creators who are particularly searching for products with a higher degree of specialisation. Future innovation in this category could include action cameras, camcorders that record more stable video content and others that cover all possible angles.
For 2022-2023, it is likely that major players in imaging devices will attempt to gain share by using aggressive promotional strategies to move volumes, especially for events such as Cyber Days. Emerging brands will also try to position themselves in such a way to gain consumers’ attention with competitive prices.
While general merchandise stores traditionally dominates distribution of imaging devices in Chile, e-commerce experienced particularly important expansion following the emergence of the pandemic, and is likely to gain further ground moving forward. This creates further opportunities for players to develop more dynamic and user-friendly online sales platforms, which can also become attractive tools for consumers, allowing them to enjoy an improved shopping experience.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Imaging devices includes cameras and camcorders.See All of Our Definitions
This report originates from Passport, our Imaging Devices research and analysis database.
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