Executive Summary

Aug 2019
PROSPECTS
Increasing use of smartphones in social media age prompts players to capture consumers’ attention through internet-enabled digital cameras

Due to the wide availability of smartphones with superior camera capabilities and the expansion of faster internet connections, consumers are finding it easier to take, edit and share photographs on their phones to quickly upload them to social media platforms compared to digital cameras, leading to the latter’s ongoing retail volume decline. The inconvenience of carrying traditional cameras is particularly impacting entry-level models such as fixed lens cameras, which continued to lose retail volume share to both SLR and compact system cameras, in addition to recording the strongest decline in volume sales in 2019.

Decline for digital camcorders although consumers continue to appreciate action devices

The smaller category of digital camcorders recorded declining retail volume sales in 2019 after several years of positive growth. Action cameras have supported the performance of digital camcorders, supported by the likes of GoPro, with traditional camcorders viewed as outdated and mainly purchased by schools and government offices for general use, while other consumers also use smartphones for videoing purposes.

Internet retailing offers strong competition to store-based specialists

While electronics and appliance specialist retailers retained its position as the leading distribution channel for imaging devices, it lost strong retail volume share to internet retailing, with the latter also recording positive volume growth. Taiwanese consumers are displaying an increasing preference for showrooming as they continue to visit store-based retailers to physically check and test imaging devices in addition to benefiting from in-store expertise; however, they will often then move online to find the same models that they are interested in but at a more competitive price.

COMPETITIVE LANDSCAPE
Canon remains visible with sponsorship and concept stores

Canon continued to lead overall imaging devices in 2019, due to its strength in the larger category of digital cameras. Although it declined in retail volume sales terms, it regained lost share from Nikon.

Increasing number of concept stores allows brands to connect with consumers in attempt to raise awareness and foster sales

Following Canon’s lead, an increasing number of brands of imaging devices are opening concept stores to forge stronger relationships with customers in an attempt to encourage sales amidst declining demand. Leica launched its flagship store House of Leica in Taipei in January 2019, which not only sells all the brand’s products but also provides limited editions and offers trials of new models.

Producers look to expand target market in addition to using social media to influence consumers

With a high proportion of younger Taiwanese using smartphones to quickly download content onto social media sites such as Facebook and Instagram, producers of imaging devices are looking for ways to attract them with greater innovations through internet-connected features for SLR and compact system cameras. However, innovation tends to result in higher unit prices as developing this sort of technology within imaging devices comes at a cost; therefore, players are also turning their attention to other potential consumer segments with niche appeal including fitness enthusiasts such as runners and cyclists, divers and mountain climbers or even older generations with stronger purchasing power.

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Imaging Devices in Taiwan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Imaging Devices industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Imaging Devices in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Imaging Devices in Taiwan?
  • What are the major brands in Taiwan?
  • What is the growth rate for digital cameras?
  • How is the growth of mobile phone cameras affecting the traditional camera market?
  • What are the latest trends in mirrorless cameras?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Imaging Devices in Taiwan - Category analysis

HEADLINES

PROSPECTS

Increasing use of smartphones in social media age prompts players to capture consumers’ attention through internet-enabled digital cameras
Decline for digital camcorders although consumers continue to appreciate action devices
Internet retailing offers strong competition to store-based specialists

COMPETITIVE LANDSCAPE

Canon remains visible with sponsorship and concept stores
Increasing number of concept stores allows brands to connect with consumers in attempt to raise awareness and foster sales
Producers look to expand target market in addition to using social media to influence consumers

CATEGORY DATA

Table 1 Sales of Imaging Devices by Category: Volume 2014-2019
Table 2 Sales of Imaging Devices by Category: Value 2014-2019
Table 3 Sales of Imaging Devices by Category: % Volume Growth 2014-2019
Table 4 Sales of Imaging Devices by Category: % Value Growth 2014-2019
Table 5 Sales of Digital Cameras by Type: % Retail Volume 2014-2019
Table 6 NBO Company Shares of Imaging Devices: % Volume 2015-2019
Table 7 LBN Brand Shares of Imaging Devices: % Volume 2016-2019
Table 8 Distribution of Imaging Devices by Channel: % Volume 2014-2019
Table 9 Forecast Sales of Imaging Devices by Category: Volume 2019-2024
Table 10 Forecast Sales of Imaging Devices by Category: Value 2019-2024
Table 11 Forecast Sales of Imaging Devices by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Imaging Devices by Category: % Value Growth 2019-2024
Table 13 Forecast Sales of Digital Cameras by Type: % Retail Volume 2019-2024

Consumer Electronics in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Consumers demand greater innovation before committing to purchasing in saturated market
Smart appliances and multifunctionality increasingly appeal to tech-savvy consumers
Samsung strengthens leadership, while Apple gains one position
Electronics and appliance specialist retailers continues to lose consumers to internet retailing
Innovation and multifunctionality will continue to dictate consumer demand moving forward

MARKET DATA

Table 14 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 15 Sales of Consumer Electronics by Category: Value 2014-2019
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources