Historically, traditional camcorders have been mostly purchased by schools and government offices - private consumers have been losing interest for some time. The product area continues to fade in 2022, thanks to a shrinking consumer base that was already small.
Further deep declines are forecast for digital cameras in both volume and current value sales, thanks largely to increasing penetration of smartphones that offer advanced photographic capabilities. The spread of high-speed internet connectivity adds to the pull of smartphones, making it increasingly convenient for consumers to snap and share pictures and upload them to social media platforms via their phones.
Players face a tough challenge: they have to work on how to further bond and maintain relationships with potential consumers during the pandemic and after, with consumers spending more time at home. During the review period several key players established brand concept stores or experience centres at major department stores across Taiwan.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Imaging devices includes cameras and camcorders.See All of Our Definitions
This report originates from Passport, our Imaging Devices research and analysis database.
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