Imaging devices have seen declining volume sales for a number of years now. The impact of COVID-19 in 2020, however, has been intensifying this trend in both 2020 and 2021, with double-digit percentage declines in retail volume sales in 2020 and 2021.
Even though the pandemic has served as a catalyst for a strong decline in 2020 and 2021, imaging devices in the UK had already been struggling prior to the pandemic due to competition from smartphones. Due to technological advances in smartphone cameras, consumers are moving away from digital cameras and camcorders.
For digital cameras, in both 2020 and 2021, a stronger decline in compact cameras and DSLR cameras has been seen, with mirrorless cameras showing a greater resilience, as they are becoming more popular in the UK due to their slim bodies (compared to DSLR cameras) and mechanical simplicity. At the same time, many leading manufacturers have focused on offering new mirrorless models and innovations for this camera type, making them more attractive for consumers looking for premium models with advanced functionalities.
Volume sales of imaging devices will continue struggling in terms of volume units sold, with both digital camcorders and digital cameras seeing negative CAGRs over the forecast period. Certain pent-up demand from 2020 and 2021 is expected in 2022, as consumers start to return to aspects of their lives that may prompt the purchase of a camera or camcorder, such as holidays or family events, resulting in a slowing decline for these products.
Digital cameras in the UK is increasingly reliant on photography enthusiasts and professionals, gradually becoming a niche product rather than a mass-market item. As innovation in smartphone cameras has improved image and video quality to such an extent that cheap fixed lens cameras are now generally substituted by smartphone cameras, when buying cameras in addition to smartphones, consumers are increasingly opting for more sophisticated and premium cameras.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Imaging Devices research and analysis database.
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