Imaging devices will continue to fall over the forecast period, even as COVID-19 fades away. The underlying cause of imaging devices’ struggle is increasing pressure from smartphones, and this will not change as smartphone cameras evolve - smartphones are now the devices of choice for taking photos and videos for the majority of Thai consumers.
To remain relevant and attract and maintain consumers, players within imaging devices will be forced to focus on niche consumer groups over the forecast period. The shift will be towards higher-quality products and more advanced technology beyond that which smartphone can promise, as brands aim to attract consumers looking for something more professional.
Appliances and electronics specialists remains the dominant distribution channel for sales of imaging devices in 2022. These outlets offer an extensive range of products and brands, but more importantly they have qualified sales staff who can offer specialist advice on imaging devices and recommend appropriate products for an individual client’s needs.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Imaging devices includes cameras and camcorders.See All of Our Definitions
This report originates from Passport, our Imaging Devices research and analysis database.
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