Imaging devices was already seeing a poor performance before 2020. However, the decline accelerated in 2020 due to COVID-19, and a double-digit rate of retail volume decline is set to continue in 2021.
However, imaging devices still attract some consumers, especially, and maybe surprisingly, the younger generation. Thailand is one of the leading countries globally in terms of the length of time consumers spend browsing the internet.
The leader in imaging devices in 2021 is expected to remain Mentagram, thanks to its dominance of digital camcorders, with its GoPro brand accounting for three quarters of retail volume sales. However, it was other players that were active in terms of innovation towards the end of the review period.
Imaging devices is set to continue to see double-digit retail volume declines throughout the forecast period, with sales in 2026 expected to be nearly half those seen in 2021. The beginning of the forecast period is likely to continue to see an impact from COVID-19, as the number of people travelling abroad is likely to remain subdued due to continued outbreaks of the virus globally, which will hamper sales to travellers.
Imaging devices is increasingly likely to become the domain of consumers who have a particular need for quality, such as vloggers, YouTubers and professional photographers. In particular, social media is unlikely to be a time-limited craze.
The main distribution channel for sales of imaging devices is electronics and appliance specialist retailers. These outlets offer an extensive range of products and brands, but more importantly they have qualified sales staff who can offer specialist advice on imaging devices and recommend appropriate products for an individual client’s needs.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Imaging Devices research and analysis database.
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