The habit of using smartphones to take photos has spread. A smartphone’s price is worth paying for because the device provides good-quality photos and other features.
Thailand is one of the top countries in terms of people who use the internet the longest each day. Residents average nine hours per day, visiting social networks and watching online videos/content for an average of four hours.
Mirrorless cameras, which are much more compact then DSLRs, are highly favoured by consumers who want to own a device solely to take pictures but do not want to own a bulky DSLR. DSLRs are usually dominated by two brands, Canon and Sony, but mirrorless cameras are manufactured by a greater number of brands such as FujiFilm, Panasonic and Olympus.
FujiFilm leads in digital cameras due to the company’s range of mirrorless cameras, whose share rivals that of long-standing DSLR powerhouses, Canon and Nikon. FujiFilm’s models are more compact with interchangeable lenses that make them suitable for photographers who would like to take HD-quality photos but do not want to carry a bulky camera around.
GoPro is increasingly dominant in camcorders, with its volume share rising swiftly again in 2019, making the category more and more concentrated. GoPro owes its success to travellers and adventure-seeking consumers who prefer the brand over others due to its durability and long-lasting battery power.
Digital camera IT fairs are very useful platforms for brands to market their products to the masses. The Big Camera Festival is a highlight, the most recent edition being held in April 2019 in Central Plaza Ladprao, Bangkok.
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Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in Thailand with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Electronics market research database.