Executive Summary

Aug 2019
PROSPECTS
Smartphone benefits, including photo quality, outweigh those of the digital camera

The habit of using smartphones to take photos has spread. A smartphone’s price is worth paying for because the device provides good-quality photos and other features.

Live video posts are hugely popular online, sparking rising demand for video-recording digital cameras, while Wi-Fi-enabled models ease file transfer

Thailand is one of the top countries in terms of people who use the internet the longest each day. Residents average nine hours per day, visiting social networks and watching online videos/content for an average of four hours.

Mirrorless cameras provide a lighter option

Mirrorless cameras, which are much more compact then DSLRs, are highly favoured by consumers who want to own a device solely to take pictures but do not want to own a bulky DSLR. DSLRs are usually dominated by two brands, Canon and Sony, but mirrorless cameras are manufactured by a greater number of brands such as FujiFilm, Panasonic and Olympus.

COMPETITIVE LANDSCAPE
FujiFilm focuses on the younger generation

FujiFilm leads in digital cameras due to the company’s range of mirrorless cameras, whose share rivals that of long-standing DSLR powerhouses, Canon and Nikon. FujiFilm’s models are more compact with interchangeable lenses that make them suitable for photographers who would like to take HD-quality photos but do not want to carry a bulky camera around.

GoPro is a Hero brand with travellers and outdoor enthusiasts

GoPro is increasingly dominant in camcorders, with its volume share rising swiftly again in 2019, making the category more and more concentrated. GoPro owes its success to travellers and adventure-seeking consumers who prefer the brand over others due to its durability and long-lasting battery power.

The Big Camera Festival is a win–win for brands and consumers

Digital camera IT fairs are very useful platforms for brands to market their products to the masses. The Big Camera Festival is a highlight, the most recent edition being held in April 2019 in Central Plaza Ladprao, Bangkok.

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Imaging Devices in Thailand

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Overview

Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Imaging Devices industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Imaging Devices in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Imaging Devices in Thailand?
  • What are the major brands in Thailand?
  • What is the growth rate for digital cameras?
  • How is the growth of mobile phone cameras affecting the traditional camera market?
  • What are the latest trends in mirrorless cameras?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Imaging Devices in Thailand - Category analysis

HEADLINES

PROSPECTS

Smartphone benefits, including photo quality, outweigh those of the digital camera
Live video posts are hugely popular online, sparking rising demand for video-recording digital cameras, while Wi-Fi-enabled models ease file transfer
Mirrorless cameras provide a lighter option

COMPETITIVE LANDSCAPE

FujiFilm focuses on the younger generation
GoPro is a Hero brand with travellers and outdoor enthusiasts
The Big Camera Festival is a win–win for brands and consumers

CATEGORY DATA

Table 1 Sales of Imaging Devices by Category: Volume 2014-2019
Table 2 Sales of Imaging Devices by Category: Value 2014-2019
Table 3 Sales of Imaging Devices by Category: % Volume Growth 2014-2019
Table 4 Sales of Imaging Devices by Category: % Value Growth 2014-2019
Table 5 Sales of Digital Cameras by Type: % Retail Volume 2014-2019
Table 6 NBO Company Shares of Imaging Devices: % Volume 2015-2019
Table 7 LBN Brand Shares of Imaging Devices: % Volume 2016-2019
Table 8 Distribution of Imaging Devices by Channel: % Volume 2014-2019
Table 9 Forecast Sales of Imaging Devices by Category: Volume 2019-2024
Table 10 Forecast Sales of Imaging Devices by Category: Value 2019-2024
Table 11 Forecast Sales of Imaging Devices by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Imaging Devices by Category: % Value Growth 2019-2024
Table 13 Forecast Sales of Digital Cameras by Type: % Retail Volume 2019-2024

Consumer Electronics in Thailand - Industry Overview

EXECUTIVE SUMMARY

Smartphones control other devices – and the market
Gaming is a serious business in Thailand
Chinese brands are hugely popular with Thais thanks to low prices and good quality
More people are shopping online although the majority prefer the personal touch
5G could open the gates to a new wave of smart devices in Thailand

MARKET DATA

Table 14 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 15 Sales of Consumer Electronics by Category: Value 2014-2019
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources