In Brazil, there have been a growing number of people using social media as a business tool, where pictures are a source of marketing and communication. They advertise their products and services, share testimonials and pictures from clients using their products, and are constantly leveraging consumer relationships online.
Over the years, the increasing quality of smartphones and their cameras has been the biggest threat to the growth of the imaging devices category in the Brazilian market, and this is expected to continue. Most smartphone manufacturers are focused on improving the quality of the front and back cameras on their devices, across both affordable and more expensive smartphone options.
On social media, the communication of major players in imaging devices says a lot about their brand identity and the target audience that they want to reach. In general, the strategy is to advertise and build customer loyalty around the need for specific uses, which require high-quality images not easily obtained through a smartphone.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Imaging devices includes cameras and camcorders.See All of Our Definitions
This report originates from Passport, our Imaging Devices research and analysis database.
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