Sales of imaging devices are expected to continue on a downward spiral in retail volume terms over the forecast period due, mainly due to the growing use of and competition from smartphones. Whilst digital cameras and camcorders offer superior picture quality for photography and videography needs, ongoing improvements in smartphone cameras will continue putting pressure on demand for imaging devices.
As mass market demand evaporates, the focus is likely to shift to higher end models that meet the more advanced needs and demands of professional photographers and videographers. Within digital cameras this is likely to favour long-term leaders Canon and Nikon which have strong reputations for delivering the best results and features.
Whilst sales of imaging devices are set to continue declining in retail volume terms over the forecast period, this decline is set to be mitigated somewhat by increased mobility, which is likely to create more opportunities to use digital cameras and camcorders. This is likely to be particularly beneficial for sales of digital camcorders as many consumers use them infrequently, often when they are travelling for leisure purposes.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Imaging devices includes cameras and camcorders.See All of Our Definitions
This report originates from Passport, our Imaging Devices research and analysis database.
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