Executive Summary

Aug 2019
PROSPECTS
Bleak picture for imaging devices as smartphones erode demand

Imaging devices saw a continued decline in retail volume sales across the board in 2019, due to substitution with smartphones, and to a lesser extent tablets, which meet most consumers’ photographic and video needs. Smartphone manufacturers are using the increasingly impressive imaging capabilities and functionalities of their models as sales propositions to attract consumers.

Fixed lens cameras continue to lose out to smartphones

The volume share held by fixed lens cameras continues to fall in 2019. This category predominantly comprises lower-end digital cameras, which are particularly susceptible to competition from smartphones.

Developing brand loyalty may benefit camera manufacturers as smartphone snappers develop more creative urges

The challenges to digital cameras posed by smartphones may force camera manufacturers to focus on niches, and seek to maintain their appeal among more discerning photography enthusiasts who seek greater control, or units for specialist purposes. To increase separation from substitute alternatives, retail volumes are becoming niched to advanced photography/video requirements.

COMPETITIVE LANDSCAPE
Canon consolidates lead, benefits from strong brand image

Canon leads the digital cameras category, and demonstrated a recovery of volume share in 2019. Canon’s share in digital cameras is growing due to continued consolidation in the digital cameras environment, with retailers favouring established brand names.

GoPro the first choice in action cameras

The GoPro brand from Response Nordic AS continues to dominate volume sales in digital camcorders, and consolidated its position in 2019. The brand continues to benefit from first-mover advantage, as the innovative driver of the so-called action camera niche.

Sony benefits from quality perceptions and presence in compact system cameras

Sony Nordic A/S also gained volume share in 2019. This world-famous company has an established presence in both cameras and camcorders, and is renowned for a high level of image quality.

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Imaging Devices in Sweden

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Overview

Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Imaging Devices industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Imaging Devices in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Imaging Devices in Sweden?
  • What are the major brands in Sweden?
  • What is the growth rate for digital cameras?
  • How is the growth of mobile phone cameras affecting the traditional camera market?
  • What are the latest trends in mirrorless cameras?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Imaging Devices in Sweden - Category analysis

HEADLINES

PROSPECTS

Bleak picture for imaging devices as smartphones erode demand
Fixed lens cameras continue to lose out to smartphones
Developing brand loyalty may benefit camera manufacturers as smartphone snappers develop more creative urges

COMPETITIVE LANDSCAPE

Canon consolidates lead, benefits from strong brand image
GoPro the first choice in action cameras
Sony benefits from quality perceptions and presence in compact system cameras

CATEGORY DATA

Table 1 Sales of Imaging Devices by Category: Volume 2014-2019
Table 2 Sales of Imaging Devices by Category: Value 2014-2019
Table 3 Sales of Imaging Devices by Category: % Volume Growth 2014-2019
Table 4 Sales of Imaging Devices by Category: % Value Growth 2014-2019
Table 5 Sales of Digital Cameras by Type: % Retail Volume 2014-2019
Table 6 NBO Company Shares of Imaging Devices: % Volume 2015-2019
Table 7 LBN Brand Shares of Imaging Devices: % Volume 2016-2019
Table 8 Distribution of Imaging Devices by Channel: % Volume 2014-2019
Table 9 Forecast Sales of Imaging Devices by Category: Volume 2019-2024
Table 10 Forecast Sales of Imaging Devices by Category: Value 2019-2024
Table 11 Forecast Sales of Imaging Devices by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Imaging Devices by Category: % Value Growth 2019-2024
Table 13 Forecast Sales of Digital Cameras by Type: % Retail Volume 2019-2024

Consumer Electronics in Sweden - Industry Overview

EXECUTIVE SUMMARY

Swedish consumers demand convenience, functionality and portability
Smartphones see replacement cycles lengthen due to high prices and limited new functionality in updated models
With global multinationals dominant, some players bet on targeting specific groups
Price and sustainability issues boost second-hand demand, smaller players squeezed out of bricks and mortar retailers
Proposed environmental tax hike could impact prices, cashless payments set to continue gaining importance

MARKET DATA

Table 14 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 15 Sales of Consumer Electronics by Category: Value 2014-2019
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources