Sales are expected to continue declining in imaging devices over the forecast period as mass consumers increasingly prefer to use their smartphones to capture still images and video footage, rather than investing in a separate imaging device. However, there will still be significant sales of imaging devices, largely due to robust demand among professional photographers and videographers and amateur photography and videography enthusiasts.
The post-pandemic era has seen a huge spike in social gatherings and a far greater awareness socialise outside of the home among the population of Argentina and, within this context, there are far more opportunities for consumers to capture images of themselves and their friends enjoying their time spent together. This is expected to continue into the forecast period, with photography taking on a new importance as consumers to post images of their socialising and lifestyles on social media.
Recent years have seen action cameras become increasingly important to overall sales of digital camcorders, with the advent of action cameras widely regarded as one of the most disruptive innovations across the global consumer electronics industry for some time. Argentinean consumers have enthusiastically embraced action cameras and this has gone hand-in-hand with rising interest in outdoor activities, especially among younger consumers.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Imaging Devices
This report originates from Passport, our Imaging Devices research and analysis database.
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