Portability and multi-functionality are two of the most appreciated attributes of consumer electronics, and highly sought by local consumers. While digital camcorders and digital cameras tick the portable box, their lack of other functionalities runs counter to current demand.
Digital cameras will be in continuous decline throughout the forecast period, surviving only thanks to a niche positioning supported by photography enthusiasts. Hobbyists and amateur photographers enjoy using digital cameras for outdoor shots of nature, or at social, sports and music events.
Action cameras have enjoyed status as a disruptive innovation over the last decade and have been embraced by Argentines as many consumers enjoy outdoor activities including dangerous sports. Action cameras are targeted at such adventure-loving consumers and are built to be robust and waterproof without any loss of functionality.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Imaging devices includes cameras and camcorders.See All of Our Definitions
This report originates from Passport, our Imaging Devices research and analysis database.
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