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Learn moreOct 2020
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Digital action camcorders, such as the GoPro, have been finding success through its niche appeal on the landscape, being the most disruptive innovation in the last years. The Argentinean landscape noted a good reception to these devices, driven by the considerable increase of people doing outdoor activities, including risky sports and adventures.
The competition from smartphones impacts cheaper digital cameras more significantly, with the audience for digital cameras reduced to serious hobbyists or professional photographers, who demand more quality and specifications than smartphones can provide. Argentina has seen an increase of people taking photography seriously, with these hobbyists and professionals acquiring high-end models; ones that are more expensive and require more technical support.
There are two consumers for imaging devices in Argentina; the general consumers who want to capture images of social gatherings, family trips and other moments, and the second group of amateur and professional photographers, who demand more technical advice. These consumers prefer visiting brand exclusive stores, rather than specialist consumer electronics and appliances retailers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in Argentina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Imaging Devices industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.
The Imaging Devices in Argentina market research report includes:
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This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.