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Learn moreAug 2019
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Smartphone manufacturers are competing intensely to offer high-quality cameras with features such as powerful zoom functions, the ability to capture quality photos in low light conditions, artificial intelligence and filters for different types of images. It is therefore quite safe to say that the sole function of digital cameras has been replaced by smartphones for most consumers these days.
Although fixed lens cameras remain the most popular type of digital camera, compact system cameras are expected to become increasingly popular at the expense of SLR and fixed lens cameras. Compact system cameras are generally preferred by those who love to travel as they are light in weight and small in size but offer high-quality photos.
As smartphones are increasingly the device of choice for taking photos among private consumers, leading to significant retail volume declines of digital cameras over the review period, manufacturers are increasingly targeting professional users for their digital cameras. Professionals not only need high-quality cameras with a wide array of functionality, they also need high-quality, interchangeable lenses.
Canon Marketing (Malaysia) extended its lead in digital cameras in 2019 with its extensive product range and long-standing brand exposure in Malaysia. The Canon PhotoMarathon Malaysia 2018 was deemed a success when more than 1,000 participants took part in the event.
GoPro again extended its lead in digital camcorders in 2019. The company benefits from its strong presence in action/sports cameras, a product which has become increasingly popular despite the decline in overall camcorders.
Sony Malaysia launched its ultra-compact camera, RX0 11 and mirrorless camera, Sony a6400 on 3 April 2019 in Malaysia. Both cameras offer compact designs and features designed specifically for vloggers, and retail at MYR2,799.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Imaging Devices industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Imaging Devices in Malaysia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.