The growing popularity of smartphones continues to negatively impact sales of imaging devices in 2021. Manufacturers are increasingly competing to offer high-quality cameras within their smartphones, which often offer features such as powerful zoom functions, the ability to capture quality photos in low light conditions, artificial intelligence and filters for different types of images.
At the time of writing Malaysia’s borders remained closed to international travellers with a further wave of COVID-19 in 2021 leading the government to exercise caution. Consumers often purchase new imaging devices before a foreign trip so that they can record their memories and therefore with a lack of travel opportunities this has dealt a further blow to the category.
Despite seeing heavy losses, Canon Marketing (Malaysia) continues to lead imaging devices in 2021 thanks to its extensive product range and long-standing brand exposure in Malaysia. Canon’s digital cameras have a strong reputation among both professionals and serious hobbyists, which gives it an advantage over some of its competitors.
There is expected to be a slight improvement in sales of imaging devices once the government’s border controls and travel restrictions are eased, with travel being a key driver of sales of these products. Nonetheless, economic uncertainty is likely to prevail for some time, while smartphones will also continue to provide stiff competition for manufacturers of imaging devices.
Sport/action digital camcorders, such as those offered by GoPro, have become popular among young consumers who enjoy active and adventurous lifestyles and who want to share their adventures on social media with their friends and family. Given the way in which these devices are often used, such as when climbing, underwater, cycling, or during extreme sports, they have a unique selling point over smartphones which are not generally equipped for such robust usage.
E-commerce has seen strong growth within imaging devices since the outbreak of COVID-19 with consumers unable or unwilling to visit stores. Logistics have improved with many consumers now able to take advantage of free delivery and in some areas even delivery within 24 hours.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Imaging Devices research and analysis database.
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