The downward spiral in retail volume sales of imaging devices will continue into 2021. However, the decline in demand will be somewhat more modest than in the previous year, as consumers travel and socialise more – providing them with more opportunities to use digital cameras and camcorders.
Smartphones have largely replaced digital cameras and camcorders for taking photos and videos for many Dutch consumers. Smartphone manufacturers are differentiating their flagship models with highly advanced camera and video recording functions.
Canon Nederland NV will remain the leading player in digital cameras in retail volume share terms during 2021. It continued to launch new products during the latter part of the review period, helping it to consolidate its leadership.
The revival in retail current value sales of imaging devices that is set to occur during 2021 will prove to be short lived. Both retail volume and retail current value sales of both digital cameras and digital camcorders are set to decline sharply during 2022, with this trend persisting throughout the forecast period.
The fact that the unit price is digital cameras is expected surged by almost a quarter during 2021 will create additional downward pressure on demand for these products during the forecast period. With demand for dedicated imaging devices increasingly confined to a hard core of professionals and hobbyists, manufacturers are shifting towards addressing fewer but more committed customers, leading them to launch high-end digital cameras.
Compact system cameras will become the most popular type of digital camera over the course of the forecast period. Compact system cameras are perceived as producing higher-quality images and offering more creative settings than fixed lens cameras, while being smaller and lighter than SLR cameras.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Imaging Devices research and analysis database.
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