The competitive status quo is also mostly balanced among big brand names in digital cameras, albeit more shared out as opposed to being dominated by one major brand aka digital camcorders. Canon (Canon France SA) holds just under half of all brand shares, followed by Sony (Sony France SA) without about a quarter, and with the only other double-digit shares brand being Nikon (Nikon France SAS).
Imaging devices is a rather niche category overall, which required further innovation to expand. For example, as seen with the ongoing consumer interest in compact system or “mirrorless” cameras, such as Canon’s EOS R6 and EOS R5, both of which were launched in 2020.
In a cross-category trend, e-commerce and omnichannel offerings are popular in imaging devices, as consumers like to research and browse online to see all available options and check prices and discounts available, whilst also visiting brick-and-mortar stores to seek expert sales advice and see models in real life before making their purchasing decisions. Specialist stores do still attract some customers, as in-store sales staff are often photographers themselves, so can offer good advice to customers such as younger professionals.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Imaging devices includes cameras and camcorders.See All of Our Definitions
This report originates from Passport, our Imaging Devices research and analysis database.
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