Digital cameras volume sales are projected to decline throughout the forecast period, maintaining the negative trend observed over 2014-2019. Falling demand reflects the ubiquity of smartphones with built-in cameras.
While fixed lens models remained the leading type in digital cameras in 2019, their volume share is expected to decline rapidly over the forecast period. This is because these products are most exposed to the threat from smartphones.
As is the case with digital cameras, volume sales of digital camcorders are expected to decline over the forecast period due to smartphone cannibalisation. While the advent of smaller and more sophisticated action cameras, particularly GoPro models, provided a brief respite for this category early in the review period, interest in these products has quickly matured.
Canon remained the clear leader in digital cameras in volume terms in 2019 thanks to its wide portfolio and longstanding reputation for quality and innovation. Together with new launches and strong brand recognition, this reputation helped it to continuously increase its volume share throughout the review period.
GoPro introduced its Hero 7 range of action cameras in late 2018. These products boast several highly innovative features, including “HyperSmooth” image stabilisation for 4K 60fps video, a “TimeWarp” time-lapse mode and a “SuperPhoto” mode that automatically chooses the optimum settings for capturing still images.
In September 2018, Leica Camera, Sigma and Panasonic announced the formation of the L-Mount Alliance. This strategic collaboration has already seen the three partners introduce several compact system cameras and lenses that can be mixed and matched with each other’s products via the use of Leica L-Mount bayonet mounts, and many more launches are planned for the forecast period.
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Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in France with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Electronics market research database.