Imaging devices continues to record declining volume sales in 2021. The decline is predominantly due to a strong fall in sales of digital cameras, which are more frequently being replaced by alternative devices - primarily smartphones.
Digital camcorders, while still recording positive volume growth in 2021, will see only a modest sales increase that will be slower than in previous years. These products are also suffering from substitution by smartphones.
Canon Polska remains the largest player in imaging devices in 2021, despite losing some retail volume share during the year. The Canon brand is well known amongst Polish consumers, who associate it with top-quality cameras.
The development of rental companies that offer high quality equipment that is beyond the purchasing power of many consumers is likely to be an increasingly visible feature of the forecast period. The emergence of such businesses is in line with the ongoing development of the concept of a sharing economy, which is gaining in popularity in Poland, especially amongst younger generations.
E-commerce is gaining share in imaging devices, though it remains behind the electronic and appliances specialist retailers channel, which has the advantage of offering more direct support and professional advice, which are still highly appreciated by consumers in Poland. E-commerce sales are expected to continue to develop during the forecast period, with the COVID-19 crisis having expanded the channel’s consumer base and increased the frequency and range of purchases made online.
Digital camcorders is expected to show modest growth over the forecast period, reflecting the diverse use of such products by consumers. The monitoring of road traffic is expected to be an important factor in stimulating sales in the category.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Imaging Devices research and analysis database.
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