Retail volume sales of imaging devices are set to continue declining at a rapid pace over the forecast period, largely due to the increasing use of smartphones for image and video capture. The pandemic has further shifted consumer preferences towards smartphones with high quality cameras that are much smaller and more convenient to use than digital cameras.
Continued technological advances in smartphones, with their convenience, portability, affordability and versatility will continue to erode interest in imaging devices over the forecast period. Consumers are showing a growing appreciation of the ability to not only take photos and video with their smartphone but also easily edit and share this content with their friends and followers.
The competitive landscape is likely to remain relatively stable with limited incentive for any new players to enter the market due to the rapid decline being seen in category sales. While players such as Canon and Nikon will likely continue to target professional photographers, students and enthusiasts, other players such as Sony could continue to look for opportunities in terms of sales to vloggers and online content creator.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Imaging Devices
This report originates from Passport, our Imaging Devices research and analysis database.
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