On one hand, ongoing developments in smartphone camera quality will continue to negatively affect the sales of more basic and lower-priced, mid-range imagining devices. Whilst on the other hand, premium models such as those with interchangeable lenses will continue to attract more serious hobbyists, travellers, and photography professionals, who are willing to invest in higher quality devices.
Parallel to the ongoing, increasing sophistication of digital cameras, a trend is also emerging for “vintage photography” which embraces analogue cameras. Despite the dominance of digital photography and sophisticated smartphone cameras, there was growing interest in analogue instant cameras towards the end of the review period.
As seen in other categories, the omnichannel model will continue to gain ground in imaging devices. This model is ideal for imaging devices, as e-commerce offers a wider range of models to explore, across different price points, whereas brick-and-mortar stores enable consumers to ask for advice and test the products themselves.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Imaging devices includes cameras and camcorders.See All of Our Definitions
This report originates from Passport, our Imaging Devices research and analysis database.
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