Retail current value sales of imaging devices plunged by almost a third during 2020. Both digital cameras and digital camcorders are steadily being cannibalised by smartphones.
Despite the dominance of digital photography and sophisticated smartphone cameras, there was growing interest in analogue instant cameras towards the end of the review period. Younger consumers in particular are drawn to the variety of colours, formats and brands available, with Polaroid the most popular brand.
Even before the onset of the pandemic, e-commerce had been growing in popularity as a distribution channel for imaging devices. COVID-19 accelerated this trend during 2020, as non-essential retail outlets were closed for an extended period, while home-bound consumers turned to online shopping in growing numbers.
The rate of growth in retail current value sales of imaging devices will accelerate markedly during 2022, as the threat posed by COVID-19 begins to fade as more local consumers are vaccinated, leading to an increase in both socialising and travel. An anticipated post-pandemic economic rebound will also play a role.
Demand for fixed lens cameras will decline at a faster rate than DSLR cameras and compact system/mirrorless cameras during the forecast period. This is because most consumers consider smartphone cameras to be much easier to substitute for fixed lens cameras than compact system cameras.
Instant cameras will continue to grow in popularity among Gen Z and millennials during the forecast period. This will be fed by a curiosity for analogue technology.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Imaging Devices research and analysis database.
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