Sleep aids is expected to experience further healthy demand over the forecast period in Australia, although growth rates might be hampered by increasing competition from alternative products and services developed to improve consumers’ sleep hygiene. One of the most notable competitors to OTC products is expected to stem from herbal/traditional sleep aids, as Australians continue to seek more natural options which they perceive as having fewer harmful side effects.
Whilst sleep aids is a highly competitive landscape, it also offers players huge opportunities for new product development and innovation, as Australians are expected to continue to seek products that help improve their sleeping habits. Consumers’ lifestyles are likely to remain busy and challenging over the forecast period, thereby presenting an opportunity for new, convenient sleep aids to be developed.
Over the forecast period, sleep aids is expected to benefit from an ageing population in Australia, with consumers aged 60 years and older more susceptible to insomnia. This can be attributed to several factors, such as circadian rhythm changes, primary sleep disturbances (SRBD, PLMS, RBD), medical illness (hyperthyroidism, arthritis) and dementia.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.See All of Our Definitions
This report originates from Passport, our Sleep Aids research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!