Insomnia is increasingly due to the distraction of technology, as many consumers are going to bed late after spending many hours using their various consumer electronics devices, including smartphones, tablets, and computers. Furthermore, the normalisation of daily life after the pandemic is likely to bring about both an acceleration in consumer lifestyles and an increase in work-related stress – with urbanisation and increased commuting times playing a role in the latter.
Consumers are expected to distrust Rx products, as they are aware of dangers such as addiction, therefore OTC calming and sleeping products will continue to be the first choice compared to Rx sedatives. Many of the most commonly prescribed sleep aids have a dubious reputation due to their very strong effects, as well as the risk of dependency they present to those who take them habitually over an extended period of time.
No switches are foreseen over the forecast period, which will somewhat limit the growth of OTC sleep aids. In Turkey, it is difficult to track switches due to the complexity of the process and the lack of public documentation available.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.See All of Our Definitions
This report originates from Passport, our Sleep Aids research and analysis database.
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