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Country Report

Sleep Aids in

Sleep Aids in Turkey

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

More Turks losing sleep since the pandemic began

The arrival of COVID-19 has understandably created much anxiety among the population, leading to a lack of sleep. Sleep is essential for maintaining our health and mood.

Poor lifestyle habits and general rise in stress levels support sales growth

Increased demand for sleep aids in 2019 (pre-pandemic) was underpinned by modern lifestyle trends, a rise in working stress, and growing use of technology. Insomnia is increasing as many consumers go to bed late, having spent many hours using various consumer electronics, such as smartphones, tablets and computers.

Sandoz maintains its lead with a more natural positioning

Sandoz Ilac continues to lead sleeping aids in 2020, with the Sandoz Passiflora variants. Passiflora incarnata and valerian root continue to be popular ingredients.

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Sleep Aids Market Sample Report Sleep Aids Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sleep Aids in Turkey?
What are the major brands in Turkey?
What is the market size of Sleep Aids in Turkey?
What are the major brands in Turkey?
Do herbal/traditional brands like Passiflora or Dormiplant available?
Do consumers in Turkey use calming or sleeping products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sleep Aids in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

More Turks losing sleep since the pandemic began

Poor lifestyle habits and general rise in stress levels support sales growth

Sandoz maintains its lead with a more natural positioning

RECOVERY AND OPPORTUNITIES

Sleep aids to remain relevant as uncertainty lingers over COVID-19

Online exposure to sleep aids now more important as store footfall reduces

Positive lifestyle changes and static NPD to limit category’s potential

CATEGORY DATA

Table 1 Sales of Sleep Aids: Value 2015-2020
Table 2 Sales of Sleep Aids: % Value Growth 2015-2020
Table 3 NBO Company Shares of Sleep Aids: % Value 2016-2020
Table 4 LBN Brand Shares of Sleep Aids: % Value 2017-2020
Table 5 Forecast Sales of Sleep Aids: Value 2020-2025
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2020-2025

Consumer Health in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Smaller players gaining ground on leaders as price-competitiveness increases

Regulations prevent stronger retailing shift to e-commerce in 2020

What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Distribution of Consumer Health by Format: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format and Category: % Value 2020
Table 15 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sleep Aids in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

More Turks losing sleep since the pandemic began

Poor lifestyle habits and general rise in stress levels support sales growth

Sandoz maintains its lead with a more natural positioning

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Sleep Aids in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

More Turks losing sleep since the pandemic began

Poor lifestyle habits and general rise in stress levels support sales growth

Sandoz maintains its lead with a more natural positioning

RECOVERY AND OPPORTUNITIES

Sleep aids to remain relevant as uncertainty lingers over COVID-19

Online exposure to sleep aids now more important as store footfall reduces

Positive lifestyle changes and static NPD to limit category’s potential

CATEGORY DATA

Consumer Health in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Smaller players gaining ground on leaders as price-competitiveness increases

Regulations prevent stronger retailing shift to e-commerce in 2020

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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