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Country Report

Sleep Aids in

Sleep Aids in Turkey

Oct 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Technology use and workplace stress contribute to increased demand for sleep aids

Sleep aids saw continued growth in 2019. Increased demand was underpinned by modern lifestyle trends, increased working stress, and growing use of technology.

Controls on advertising of herbal content

The herb passionflower (passiflora incarnata) is used as a remedy for anxiety and insomnia in Turkey. Due to strict controls on advertising, companies are not allowed to mention that passiflora incarnata can be used for conditions such as stress, physiological tension and sleeping problems.

More natural alternatives and lack of innovation may stifle growth

Potential forecast threats to growth include the health and wellness trend, which may result in consumers seeking more natural ways to relax, such as yoga or meditation. A further threat is the increasing availability of Rx medications.

COMPETITIVE LANDSCAPE

Local players see growth in sales

GSK Consumer Healthcare continued to lead sleeping aids in 2019, with the Sandoz Passiflora variants. While the sleep aids environment in Turkey is dominated by international brands, domestic players such as Matriks Ilac Paz Gida ve Saglik Urunleri Tic San Ltd Sti and Nobel Ilac Ilaç San ve Tic AS saw substantial value sales growth in 2019.

Lack of introductions to stimulate consumer interest

No new brands entered the category in recent years. The most recent launch was in December 2015, with the introduction of Omnivit Good Night by Sanofi Saglik Ürunleri Ltd.

Restrictions on product claims, with a focus on below-the-line support

In Turkey, manufacturers are not allowed to mention that sleep aids can be used to treat conditions such as stress, physiological tension or sleeping problems. The leading companies in the category use in-store marketing activities, such as visual materials in pharmacies, to promote their products.

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Sleep Aids Market Sample Report Sleep Aids Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sleep Aids in Turkey?
What are the major brands in Turkey?
What is the market size of Sleep Aids in Turkey?
What are the major brands in Turkey?
Do herbal/traditional brands like Passiflora or Dormiplant available?
Do consumers in Turkey use calming or sleeping products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sleep Aids in Turkey - Category analysis

HEADLINES

PROSPECTS

Technology use and workplace stress contribute to increased demand for sleep aids

Controls on advertising of herbal content

More natural alternatives and lack of innovation may stifle growth

COMPETITIVE LANDSCAPE

Local players see growth in sales

Lack of introductions to stimulate consumer interest

Restrictions on product claims, with a focus on below-the-line support

CATEGORY DATA

Table 1 Sales of Sleep Aids: Value 2014-2019
Table 2 Sales of Sleep Aids: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 4 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 5 Forecast Sales of Sleep Aids: Value 2019-2024
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Consumer Health in Turkey - Industry Overview

EXECUTIVE SUMMARY

Economic, environmental and lifestyle factors all contribute to market’s performance

Use of technology and stress influence demand

Consumers increasingly seek out peer reviews online

Chemists/pharmacies lead distribution, sales through grocery stores and online prohibited

Economic recovery and growing number of women in formal employment set to contribute to future demand growth

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

Megatrends

Country Report

Sleep Aids in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Technology use and workplace stress contribute to increased demand for sleep aids

Controls on advertising of herbal content

More natural alternatives and lack of innovation may stifle growth

COMPETITIVE LANDSCAPE

Local players see growth in sales

Lack of introductions to stimulate consumer interest

Restrictions on product claims, with a focus on below-the-line support

Samples

Overview

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Table of Contents

Sleep Aids in Turkey - Category analysis

HEADLINES

PROSPECTS

Technology use and workplace stress contribute to increased demand for sleep aids

Controls on advertising of herbal content

More natural alternatives and lack of innovation may stifle growth

COMPETITIVE LANDSCAPE

Local players see growth in sales

Lack of introductions to stimulate consumer interest

Restrictions on product claims, with a focus on below-the-line support

CATEGORY DATA

Consumer Health in Turkey - Industry Overview

EXECUTIVE SUMMARY

Economic, environmental and lifestyle factors all contribute to market’s performance

Use of technology and stress influence demand

Consumers increasingly seek out peer reviews online

Chemists/pharmacies lead distribution, sales through grocery stores and online prohibited

Economic recovery and growing number of women in formal employment set to contribute to future demand growth

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

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