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Country Report

Sleep Aids in

Sleep Aids in Turkey

18 pages, Jan 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Hectic lifestyles continue to drive sales of sleep aids

In 2018, sales of sleep aids in Turkey continued to be supported by more consumers in urban areas experiencing disrupted sleep due to anxiety and rising stress levels. Growth over the forecast period will likely be fuelled by ongoing urbanisation, more time spent commuting, increasing traffic congestion and busier work schedules.

Healthier lifestyles to potentially adversely impact sleep aids

The main threat to sales of OTC sleep aids is currently the increasing availability of Rx medications. However, many Turkish consumers are reluctant to use prescription sleep aids due to their side-effects and the possibility of developing an addiction to them.

Passion flower and valerian root remain popular ingredients

Passion flower is commonly used as a remedy for anxiety and insomnia in Turkey and thus remained by far the most popular active ingredient in sleep aids, also being seen as a performance booster and stress reliever. Valerian root has also become increasingly popular, with health professionals recommending this ingredient more frequently.

COMPETITIVE LANDSCAPE

International manufacturers dominate sleep aids

Sleep aids in Turkey continued to be dominated by international manufacturers in 2018, largely because of the strength of the leading player, GSK Consumer Healthcare, which offers the well-known Sandoz Passiflora brand. However, domestic players such as Matriks Ilac and Nobel Ilaç continued to register healthy value sales growth thanks to aggressive advertising campaigns, leading to stronger consumer awareness of their respective Pasiflora Mood and Alora Tablet brands.

Strict controls on advertising content

In Turkey, manufacturers are not allowed to mention that sleep aids can be used to treat conditions such as stress, physiological tension and sleeping problems. The leading companies in the category use in-store marketing activities, such as visual materials in pharmacies, to promote their products.

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Sleep Aids Market Sample Report Sleep Aids Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sleep Aids in Turkey?
What are the major brands in Turkey?
What is the market size of Sleep Aids in Turkey?
What are the major brands in Turkey?
Do herbal/traditional brands like Passiflora or Dormiplant available?
Do consumers in Turkey use calming or sleeping products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sleep Aids in Turkey - Category analysis

HEADLINES

PROSPECTS

Hectic lifestyles continue to drive sales of sleep aids

Healthier lifestyles to potentially adversely impact sleep aids

Passion flower and valerian root remain popular ingredients

COMPETITIVE LANDSCAPE

International manufacturers dominate sleep aids

Strict controls on advertising content

CATEGORY DATA

Table 1 Sales of Sleep Aids: Value 2013-2018
Table 2 Sales of Sleep Aids: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 4 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 5 Forecast Sales of Sleep Aids: Value 2018-2023
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Consumer Health in Turkey - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to post healthy growth in 2018

Turkey drops a proposed Rx to OTC bill

Leading pharmaceutical players focus on OTC products

Chemists/pharmacies remains the leading distribution channel

Consumer health expected to register further solid growth over the forecast period

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Distribution of Consumer Health by Format: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format and Category: % Value 2018
Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sleep Aids in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Hectic lifestyles continue to drive sales of sleep aids

Healthier lifestyles to potentially adversely impact sleep aids

Passion flower and valerian root remain popular ingredients

COMPETITIVE LANDSCAPE

International manufacturers dominate sleep aids

Strict controls on advertising content

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Sleep Aids in Turkey - Category analysis

HEADLINES

PROSPECTS

Hectic lifestyles continue to drive sales of sleep aids

Healthier lifestyles to potentially adversely impact sleep aids

Passion flower and valerian root remain popular ingredients

COMPETITIVE LANDSCAPE

International manufacturers dominate sleep aids

Strict controls on advertising content

CATEGORY DATA

Consumer Health in Turkey - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to post healthy growth in 2018

Turkey drops a proposed Rx to OTC bill

Leading pharmaceutical players focus on OTC products

Chemists/pharmacies remains the leading distribution channel

Consumer health expected to register further solid growth over the forecast period

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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