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Country Report

Sleep Aids in

Sleep Aids in the US

Oct 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sleep aids continuing with strong growth in 2019

In 2019, sleep aids in the US maintained strong growth carrying over from a successful 2018 featuring double-digit growth. Sleeplessness and insomnia continue to be key health concerns for many Americans.

New consumption formats and technology emerging in sleep aids

With greater awareness stemming around the importance of sleep, existing companies within the industry as well as new entrants are creating new products and formats to satisfy the growing need to alleviate sleep deprivation. Similar to other dietary supplement industries, the formats in which sleep aid brands are expanding beyond standard pills to ready-to-drink and even vaping e-liquids.

Melatonin and natural remedies leading growth compared to other OTCs

In contrast to previous years, consumers are increasingly engaging with melatonin and natural remedies as sleep aids compared to other OTC counterparts. The sleep aids market in the US, which is vast with different active ingredients and delivery formats, is borrowing from the growth in herbal dietary supplements that has benefited from consumers pursuing natural remedies.

COMPETITIVE LANDSCAPE

ZzzQuil products command lead

ZzzQuil (Procter & Gamble) has continued to retain its lead within sleep aids in 2019. Over time, the brand has established itself as one of the most popular medicinal OTC sleep aid products featuring its LiquiCaps and liquid formats containing diphenhydramine.

Olly’s rapid rise in sleep aids

In 2018 and 2019, Olly, one of the US’ fastest growing vitamin and dietary supplement companies, saw success in the sleep aids category. The company’s prosperity in the US market prompted Unilever to acquire the company in early 2019.

Potential competition arising from CBD industry

CBD products have flourished in the US market in 2018 and 2019 for their wide range of purported health benefits. In addressing inflammation and anxiety reduction, many US consumers are beginning to aid their sleep with CBD supplements.

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Sleep Aids Market Sample Report Sleep Aids Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sleep Aids in USA?
What are the major brands in USA?
What is the market size of Sleep Aids in USA?
What are the major brands in USA?
Do herbal/traditional brands like Passiflora or Dormiplant available?
Do consumers in USA use calming or sleeping products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sleep Aids in the US - Category analysis

HEADLINES

PROSPECTS

Sleep aids continuing with strong growth in 2019

New consumption formats and technology emerging in sleep aids

Melatonin and natural remedies leading growth compared to other OTCs

COMPETITIVE LANDSCAPE

ZzzQuil products command lead

Olly’s rapid rise in sleep aids

Potential competition arising from CBD industry

CATEGORY DATA

Table 1 Sales of Sleep Aids: Value 2014-2019
Table 2 Sales of Sleep Aids: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 4 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 5 Forecast Sales of Sleep Aids: Value 2019-2024
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Consumer Health in the US - Industry Overview

EXECUTIVE SUMMARY

Consumer demand for naturals stimulates both growth and competition

Preventative health remains a key focus

Key brands in OTC maintain their dominance

New positionings drive growth in vitamins and dietary supplements (VDS)

Continued growth expected over the forecast period, with high variations across categories

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

Megatrends

Country Report

Sleep Aids in the US

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Executive Summary

New Report Guarantee

PROSPECTS

Sleep aids continuing with strong growth in 2019

New consumption formats and technology emerging in sleep aids

Melatonin and natural remedies leading growth compared to other OTCs

COMPETITIVE LANDSCAPE

ZzzQuil products command lead

Olly’s rapid rise in sleep aids

Potential competition arising from CBD industry

Samples

Overview

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Table of Contents

Sleep Aids in the US - Category analysis

HEADLINES

PROSPECTS

Sleep aids continuing with strong growth in 2019

New consumption formats and technology emerging in sleep aids

Melatonin and natural remedies leading growth compared to other OTCs

COMPETITIVE LANDSCAPE

ZzzQuil products command lead

Olly’s rapid rise in sleep aids

Potential competition arising from CBD industry

CATEGORY DATA

Consumer Health in the US - Industry Overview

EXECUTIVE SUMMARY

Consumer demand for naturals stimulates both growth and competition

Preventative health remains a key focus

Key brands in OTC maintain their dominance

New positionings drive growth in vitamins and dietary supplements (VDS)

Continued growth expected over the forecast period, with high variations across categories

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

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DEFINITIONS

SOURCES

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