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Learn moreOct 2020
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Amidst the uncertainty pertaining to the economy and the job market, 2020 proved to be another strong year for sleep aids, with solid double-digit percentage growth. Stress causing insomnia and sleep deprivation remains a key issue for many Americans, especially against a backdrop of the COVID-19 pandemic.
In 2020, the e-commerce channel experienced a strong surge in usage, with DTC-origin sleep aid brands such as OLLY benefiting strongly from the influx of digital consumers. With consumers minimising their trips to the grocery store, brands that have a strong presence online coupled with strong digital marketing strategies drew in many first-time and repeat users.
With TikTok growing in popularity, younger generations of Americans use the platform to discover new products, such as Inhale Health and Cloudy. Pushing the boundaries of traditional sleep aid formats, both brands have popularised inhalants as a new method of consuming melatonin.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sleep Aids industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.