Almost three years into the pandemic, the likelihood of more normal levels of stress seems to have vanished, as new variants of the virus, the Russian invasion of Ukraine, domestic politics, safety concerns in major cities, and higher than ever levels of inflation and rising costs of living are keeping stress levels high amongst consumers. Stress can often lead to weight gain, mental health issues, immune disorders and also problems sleeping.
In the middle of 2022, Olly Public Benefit Corporation and The Procter & Gamble Co had class action lawsuits filed alleging misleading claims on melatonin dosage. Olly’s Sleep, Immunity Sleep, and Extra Strength Sleep melatonin supplements are alleged to exceed their advertised dosage of mg per gummy by 274%, 165%, and 190%, respectively.
Sleep aids is set to see no shortage of new product launches and innovations in the forecast period. The category is seeing an influx of DTC, vitamins and dietary supplements, and traditional OTC brands enter and expand their product offerings in this space.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.See All of Our Definitions
This report originates from Passport, our Sleep Aids research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!