Almost three years into the pandemic, the likelihood of more normal levels of stress seems to have vanished, as new variants of the virus, the Russian invasion of Ukraine, domestic politics, safety concerns in major cities, and higher than ever levels of inflation and rising costs of living are keeping stress levels high amongst consumers. Stress can often lead to weight gain, mental health issues, immune disorders and also problems sleeping.
In the middle of 2022, Olly Public Benefit Corporation and The Procter & Gamble Co had class action lawsuits filed alleging misleading claims on melatonin dosage. Olly’s Sleep, Immunity Sleep, and Extra Strength Sleep melatonin supplements are alleged to exceed their advertised dosage of mg per gummy by 274%, 165%, and 190%, respectively.
Sleep aids is set to see no shortage of new product launches and innovations in the forecast period. The category is seeing an influx of DTC, vitamins and dietary supplements, and traditional OTC brands enter and expand their product offerings in this space.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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