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Country Report

Sleep Aids in

Sleep Aids in the US

21 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sleep aids is one of the fastest growing categories in OTC products

Sleep aids is one of the fastest growing categories in OTC products, posting close to double-digit growth in both 2017 and 2018. Historically, consumers have been most exposed to sleep aids in the form of additives to either systemic analgesics or night-time cough and cold products, but the need for separate products that can address sleeplessness without additional pharmaceutical components has led to a proliferation of sleep aids, both from big pharmaceutical companies such as The Procter & Gamble Co and McNeil Consumer Healthcare and from a wide array of smaller companies and start-ups, which have been able to immediately compete for space with more established brands by utilising online channels or “natural” formats.

Increased stress and sleeplessness plague consumers

Modern lifestyles and the increasing pressure of balancing work and home life are very stressful for US consumers, and the 2016 presidential election increased the anxiety that most reported feeling about their lives and futures. This stress, when combined with the growing use of digital devices, disrupts the natural sleep cycle and results in a negative feedback loop of stress and sleeplessness that is difficult to combat.

Pharmaceutical products are still preferred over natural products

Although natural sleep aids are growing in popularity, consumers overwhelmingly prefer sleep aids with a pharmaceutical component, as they view these products as more efficacious than natural remedies. This trend especially stands out in sleep aids, since in other OTC categories consumers are moving away from pharmaceutical products towards natural remedies.

COMPETITIVE LANDSCAPE

Intense competition drives growth

The low barrier to entry for natural sleep aids has dramatically increased the number of products competing for space in the non-pharmaceutical segment. As consumers become more familiar with the ingredients in natural sleep aids, such as valerian and chamomile, they are increasingly looking for specific ingredients highlighted in natural formulations that they believe have clinical backing to support their use.

ZzzQuil benefits from brand extensions

The Procter & Gamble Co’s ZzzQuil brand remained the leading brand in sleep aids in 2018. ZzzQuil entered the market in 2012 and increased its sales steadily and consistently from then, benefiting early on from its sole positioning as a sleep aids brand, and from brand equity from the well-established NyQuil and DayQuil brands in cough, cold and allergy (hay fever) remedies.

Consumers choose melatonin for natural relief

Despite the ongoing popularity of pharmaceutical-based sleep aids, the natural segment is growing rapidly, as consumers continue to move further away from API-based medications. In sleep aids, this means investing in melatonin.

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Sleep Aids Market Sample Report Sleep Aids Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sleep Aids in USA?
What are the major brands in USA?
What is the market size of Sleep Aids in USA?
What are the major brands in USA?
Do herbal/traditional brands like Passiflora or Dormiplant available?
Do consumers in USA use calming or sleeping products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sleep Aids in the US - Category analysis

HEADLINES

PROSPECTS

Sleep aids is one of the fastest growing categories in OTC products

Increased stress and sleeplessness plague consumers

Pharmaceutical products are still preferred over natural products

COMPETITIVE LANDSCAPE

Intense competition drives growth

ZzzQuil benefits from brand extensions

Consumers choose melatonin for natural relief

CATEGORY DATA

Table 1 Sales of Sleep Aids: Value 2013-2018
Table 2 Sales of Sleep Aids: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 4 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 5 Forecast Sales of Sleep Aids: Value 2018-2023
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Consumer Health in the US - Industry Overview

EXECUTIVE SUMMARY

Players innovate to follow consumers’ changing lifestyles

Positive growth in 2018, although at a slower pace

A fragmented competitive environment

The move towards internet retailing

Continued growth for consumer health, despite maturity and concern about changes

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format and Category: % Value 2018
Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sleep Aids in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sleep aids is one of the fastest growing categories in OTC products

Increased stress and sleeplessness plague consumers

Pharmaceutical products are still preferred over natural products

COMPETITIVE LANDSCAPE

Intense competition drives growth

ZzzQuil benefits from brand extensions

Consumers choose melatonin for natural relief

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sleep Aids in the US - Category analysis

HEADLINES

PROSPECTS

Sleep aids is one of the fastest growing categories in OTC products

Increased stress and sleeplessness plague consumers

Pharmaceutical products are still preferred over natural products

COMPETITIVE LANDSCAPE

Intense competition drives growth

ZzzQuil benefits from brand extensions

Consumers choose melatonin for natural relief

CATEGORY DATA

Consumer Health in the US - Industry Overview

EXECUTIVE SUMMARY

Players innovate to follow consumers’ changing lifestyles

Positive growth in 2018, although at a slower pace

A fragmented competitive environment

The move towards internet retailing

Continued growth for consumer health, despite maturity and concern about changes

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements (VDS) registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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