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Country Report

Sleep Aids in

Sleep Aids in the US

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Financial insecurity and COVID-19 fears lead to increased usage of sleep aids

Amidst the uncertainty pertaining to the economy and the job market, 2020 proved to be another strong year for sleep aids, with solid double-digit percentage growth. Stress causing insomnia and sleep deprivation remains a key issue for many Americans, especially against a backdrop of the COVID-19 pandemic.

DTC sleep aids brands see a boost as e-commerce usage surges

In 2020, the e-commerce channel experienced a strong surge in usage, with DTC-origin sleep aid brands such as OLLY benefiting strongly from the influx of digital consumers. With consumers minimising their trips to the grocery store, brands that have a strong presence online coupled with strong digital marketing strategies drew in many first-time and repeat users.

Increasing social media usage generates popularity for different formats of sleep aids

With TikTok growing in popularity, younger generations of Americans use the platform to discover new products, such as Inhale Health and Cloudy. Pushing the boundaries of traditional sleep aid formats, both brands have popularised inhalants as a new method of consuming melatonin.

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Sleep Aids Market Sample Report Sleep Aids Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sleep Aids in USA?
What are the major brands in USA?
What is the market size of Sleep Aids in USA?
What are the major brands in USA?
Do herbal/traditional brands like Passiflora or Dormiplant available?
Do consumers in USA use calming or sleeping products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sleep Aids in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Financial insecurity and COVID-19 fears lead to increased usage of sleep aids

DTC sleep aids brands see a boost as e-commerce usage surges

Increasing social media usage generates popularity for different formats of sleep aids

RECOVERY AND OPPORTUNITIES

Increasing levels of stress will be driving growth in sleep aids

Procter & Gamble’s Pure Zzzs capitalises on the shift towards naturals

Younger Americans becoming the key demographic for the crowded sleep aids category

CATEGORY DATA

Table 1 Sales of Sleep Aids: Value 2015-2020
Table 2 Sales of Sleep Aids: % Value Growth 2015-2020
Table 3 NBO Company Shares of Sleep Aids: % Value 2016-2020
Table 4 LBN Brand Shares of Sleep Aids: % Value 2017-2020
Table 5 Forecast Sales of Sleep Aids: Value 2020-2025
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2020-2025

Consumer Health in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources

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Megatrends

Country Report

Sleep Aids in the US

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Financial insecurity and COVID-19 fears lead to increased usage of sleep aids

DTC sleep aids brands see a boost as e-commerce usage surges

Increasing social media usage generates popularity for different formats of sleep aids

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Sleep Aids in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Financial insecurity and COVID-19 fears lead to increased usage of sleep aids

DTC sleep aids brands see a boost as e-commerce usage surges

Increasing social media usage generates popularity for different formats of sleep aids

RECOVERY AND OPPORTUNITIES

Increasing levels of stress will be driving growth in sleep aids

Procter & Gamble’s Pure Zzzs capitalises on the shift towards naturals

Younger Americans becoming the key demographic for the crowded sleep aids category

CATEGORY DATA

Consumer Health in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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