Many sleep aids brands were able to take advantage of the melatonin boom in the past couple of years, as seen through the success of Vick’s PureZzzs line, and Olly’s Sleep gummies amongst consumers. However, more federal research has emerged about the adverse effects of melatonin use, such as long-term dependency, dosage risks, drowsiness, nausea, and potential links to Alzheimer’s disease.
As more consumers recognise the impact of sleep habits on overall wellness, and elevate sleep health prioritisation in their everyday routine, it is possible that more people will incorporate technology to better understand (and manage) their sleep patterns and display interest in other sleep-related product developments. In Euromonitor International’s 2023 Voice of the Consumer: Digital survey, ownership of smartwatches increased across all age groups from 15 to 60+, with the smallest increase in the 60+ group, at 3% from 2022 to 2023, and the largest jump seen by older millennials and younger gen X, with a 19% increase.
Although sleep aids is set to display negative retail current value and volume CAGRs in the forecast period, this is slightly misleading in terms of overall sleep support, as some demand is set to move to supplements. That being said, sleep support remedies are expected to witness tremendous growth due to the influx of DTC vitamins and dietary supplements, while traditional formulations such as tablets and liquids under Euromonitor’s definition of sleep aids are expected to fall.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.See All of Our Definitions
This report originates from Passport, our Sleep Aids research and analysis database.
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