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Country Report

Sleep Aids in

Sleep Aids in the US

21 pages, Nov 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Impact of stress on sleep and overall wellbeing necessitates consumer usage of sleep aids

In the US, modern lifestyles are playing a key role in determining consumers’ sleep patterns. Work, home and social demands can create stress, which is now a part of many US consumers’ daily lives.

More consumers seek natural remedies but may draw the line at sleep aids

Although some seek natural remedies as part of a healthy lifestyle, US consumers overwhelmingly prefer chemical to herbal/traditional sleep aids. In 2017, herbal/traditional sleep aids accounted for a single-digit share of overall value sales, down significantly since the start of the review period.

COMPETITIVE LANDSCAPE

Procter & Gamble remains the leading brand manufacturer

Procter & Gamble remained the leading brand manufacturer in sleep aids in 2017 through its ZzzQuil product. Before the introduction of ZzzQuil, the leading sleep aids were combination products, PM brand extensions of existing analgesics including Advil (Pfizer), Tylenol (Johnson & Johnson) and Aleve (Bayer Corp), launched in 2015.

Herbal/traditional sleep aids remains highly fragmented

Herbal/traditional sleep aids remained highly fragmented in 2017, led by Pharmavite’s Nature Made line of products. Nature Made products, which are promoted as “drug free”, include multiple strengths of melatonin as well as melatonin combined with L-theanine, an amino acid found in green tea, and herbs like passionflower and lemon balm.

Manufacturers use alternative formats and marketing channels to reach younger consumers

Multiple beverages, which promote the ability to induce relaxation and sleep, are available in the US market. For example, Neuro Sleep, a liquid dietary supplement manufactured by Neurobrands, contains melatonin with 5-HTP, magnesium, L-theanine and pomegranate, acai and blueberry extracts to help provide a “gentle push” towards sleep.

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Samples

Sleep Aids Market Sample Report Sleep Aids Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sleep Aids in USA?
What are the major brands in USA?
What is the market size of Sleep Aids in USA?
What are the major brands in USA?
Do herbal/traditional brands like Passiflora or Dormiplant available?
Do consumers in USA use calming or sleeping products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sleep Aids in the US - Category analysis

HEADLINES

PROSPECTS

Impact of stress on sleep and overall wellbeing necessitates consumer usage of sleep aids

More consumers seek natural remedies but may draw the line at sleep aids

COMPETITIVE LANDSCAPE

Procter & Gamble remains the leading brand manufacturer

Herbal/traditional sleep aids remains highly fragmented

Manufacturers use alternative formats and marketing channels to reach younger consumers

CATEGORY DATA

Table 1 Sales of Sleep Aids: Value 2012-2017
Table 2 Sales of Sleep Aids: % Value Growth 2012-2017
Table 3 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 4 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 5 Forecast Sales of Sleep Aids: Value 2017-2022
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2017-2022

Consumer Health in the US - Industry Overview

EXECUTIVE SUMMARY

Consumer health products remain popular in the US as lifestyles and demographics dictate the success of various categories

Changing lifestyles provide a roadmap for success in consumer health

Competition is fierce in a fragmented consumer health market

The power of the internet derives from convenience, choice and customisation

The health conditions which accompany ageing are central to future demand

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 8 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2012-2017
Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 14 Distribution of Consumer Health by Format: % Value 2012-2017
Table 15 Distribution of Consumer Health by Format and Category: % Value 2017
Table 16 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2016-2017

SOURCES

Summary 2 Research Sources

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Megatrends

Country Report

Sleep Aids in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Impact of stress on sleep and overall wellbeing necessitates consumer usage of sleep aids

More consumers seek natural remedies but may draw the line at sleep aids

COMPETITIVE LANDSCAPE

Procter & Gamble remains the leading brand manufacturer

Herbal/traditional sleep aids remains highly fragmented

Manufacturers use alternative formats and marketing channels to reach younger consumers

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Sleep Aids in the US - Category analysis

HEADLINES

PROSPECTS

Impact of stress on sleep and overall wellbeing necessitates consumer usage of sleep aids

More consumers seek natural remedies but may draw the line at sleep aids

COMPETITIVE LANDSCAPE

Procter & Gamble remains the leading brand manufacturer

Herbal/traditional sleep aids remains highly fragmented

Manufacturers use alternative formats and marketing channels to reach younger consumers

CATEGORY DATA

Consumer Health in the US - Industry Overview

EXECUTIVE SUMMARY

Consumer health products remain popular in the US as lifestyles and demographics dictate the success of various categories

Changing lifestyles provide a roadmap for success in consumer health

Competition is fierce in a fragmented consumer health market

The power of the internet derives from convenience, choice and customisation

The health conditions which accompany ageing are central to future demand

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Why buy this report?

Want to find out more about this report?

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