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Country Report

Sleep Aids in

Sleep Aids in the US

Oct 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

Sleep aids is one of the fastest growing categories in OTC products

Sleep aids is one of the fastest growing categories in OTC products, posting close to double-digit growth in both 2017 and 2018. Historically, consumers have been most exposed to sleep aids in the form of additives to either systemic analgesics or night-time cough and cold products, but the need for separate products that can address sleeplessness without additional pharmaceutical components has led to a proliferation of sleep aids, both from big pharmaceutical companies such as The Procter & Gamble Co and McNeil Consumer Healthcare and from a wide array of smaller companies and start-ups, which have been able to immediately compete for space with more established brands by utilising online channels or “natural” formats.

Increased stress and sleeplessness plague consumers

Modern lifestyles and the increasing pressure of balancing work and home life are very stressful for US consumers, and the 2016 presidential election increased the anxiety that most reported feeling about their lives and futures. This stress, when combined with the growing use of digital devices, disrupts the natural sleep cycle and results in a negative feedback loop of stress and sleeplessness that is difficult to combat.

Pharmaceutical products are still preferred over natural products

Although natural sleep aids are growing in popularity, consumers overwhelmingly prefer sleep aids with a pharmaceutical component, as they view these products as more efficacious than natural remedies. This trend especially stands out in sleep aids, since in other OTC categories consumers are moving away from pharmaceutical products towards natural remedies.

Competitive Landscape

Intense competition drives growth

The low barrier to entry for natural sleep aids has dramatically increased the number of products competing for space in the non-pharmaceutical segment. As consumers become more familiar with the ingredients in natural sleep aids, such as valerian and chamomile, they are increasingly looking for specific ingredients highlighted in natural formulations that they believe have clinical backing to support their use.

ZzzQuil benefits from brand extensions

The Procter & Gamble Co’s ZzzQuil brand remained the leading brand in sleep aids in 2018. ZzzQuil entered the market in 2012 and increased its sales steadily and consistently from then, benefiting early on from its sole positioning as a sleep aids brand, and from brand equity from the well-established NyQuil and DayQuil brands in cough, cold and allergy (hay fever) remedies.

Consumers choose melatonin for natural relief

Despite the ongoing popularity of pharmaceutical-based sleep aids, the natural segment is growing rapidly, as consumers continue to move further away from API-based medications. In sleep aids, this means investing in melatonin.

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Samples

Sleep Aids Market Sample Report Sleep Aids Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sleep Aids in USA?
What are the major brands in USA?
What is the market size of Sleep Aids in USA?
What are the major brands in USA?
Do herbal/traditional brands like Passiflora or Dormiplant available?
Do consumers in USA use calming or sleeping products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sleep Aids in the US - Category analysis

ANALYSIS

Headlines

Prospects

Sleep aids is one of the fastest growing categories in OTC products
Increased stress and sleeplessness plague consumers
Pharmaceutical products are still preferred over natural products

Competitive Landscape

Intense competition drives growth
ZzzQuil benefits from brand extensions
Consumers choose melatonin for natural relief

DATAGRAPHICS

Market Sizes

Sales of Sleep Aids
Sales Performance of Sleep Aids

Distribution

Channel Distribution for Sleep Aids

Competitive Landscape

Company Shares of Sleep Aids
Company Share Performance in Sleep Aids
Retail Sales Performance by Company
Market Concentration of Sleep Aids by Company
Brand Shares of Sleep Aids
Brand Share Performance in Sleep Aids
Retail Sales Performance by Brand
Market Concentration of Sleep Aids by Brand
Private Label in Sleep Aids

CONTEXT

International Context

Sleep Aids Retail Sales by Region
Sleep Aids in USA

FMCG Index

Sleep Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
USA vs Other Geographies
Households with a Disposable Income Over USD25,000 - USA

Consumer Health in the US - Industry Overview

ANALYSIS

Executive Summary

Players innovate to follow consumers’ changing lifestyles
Positive growth in 2018, although at a slower pace
A fragmented competitive environment
The move towards internet retailing
Continued growth for consumer health, despite maturity and concern about changes

Appendix

OTC registration and classification
Vitamins and dietary supplements (VDS) registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches

Definitions

Sources

Summary 2 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in USA

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
USA vs Other Geographies
Households with a Disposable Income Over USD25,000 - USA

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Megatrends

Country Report

Sleep Aids in the US

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Sleep aids is one of the fastest growing categories in OTC products

Increased stress and sleeplessness plague consumers

Pharmaceutical products are still preferred over natural products

Competitive Landscape

Intense competition drives growth

ZzzQuil benefits from brand extensions

Consumers choose melatonin for natural relief

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Sleep Aids in the US - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in the US - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

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