Sleep Aids in Vietnam

September 2021
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Sleep Aids industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Sleep Aids in Vietnam report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Sleep Aids in Vietnam?
  • Which are the leading brands in Sleep Aids in Vietnam?
  • How are products distributed in Sleep Aids in Vietnam?
  • How has the regulatory and operating environment for Sleep Aids changed in Vietnam?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sleep Aids
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Sleep Aids in Vietnam - Category analysis



Use of sleep aids subject to strict regulation in Vietnam
Herbal/traditional sleep aids benefit from increasing popularity
Growing uptake of dietary supplements limits growth of sleep aids


Sleep aids grows well over the forecast period despite strict regulation
Category offers plenty of scope for new players to make an entrance
Rising sales despite competition from other product categories


Table 1 Sales of Sleep Aids: Value 2016-2021 Table 2 Sales of Sleep Aids: % Value Growth 2016-2021 Table 3 NBO Company Shares of Sleep Aids: % Value 2017-2021 Table 4 LBN Brand Shares of Sleep Aids: % Value 2018-2021 Table 5 Forecast Sales of Sleep Aids: Value 2021-2026 Table 6 Forecast Sales of Sleep Aids: % Value Growth 2021-2026

Consumer Health in Vietnam - Industry Overview


Consumer health in 2021: The big picture
COVID-19 pandemic lifts demand for vitamin and dietary supplements, analgesics and cough remedies
International players characterise the consumer health market in 2021
Chemists/pharmacies remains a significant channel for consumer health, while e-commerce achieves strong growth
Consumer health achieves healthy growth over the forecast period


Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021 Table 8 Life Expectancy at Birth 2016-2021


Table 9 Sales of Consumer Health by Category: Value 2016-2021 Table 10 Sales of Consumer Health by Category: % Value Growth 2016-2021 Table 11 NBO Company Shares of Consumer Health: % Value 2017-2021 Table 12 LBN Brand Shares of Consumer Health: % Value 2018-2021 Table 13 Distribution of Consumer Health by Format: % Value 2016-2021 Table 14 Distribution of Consumer Health by Format and Category: % Value 2021 Table 15 Forecast Sales of Consumer Health by Category: Value 2021-2026 Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026


OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine




Summary 1 Research Sources

Sleep Aids

These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.

See All of Our Definitions

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Sleep Aids research and analysis database.


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