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Country Report

Sleep Aids in

Sleep Aids in Vietnam

Sep 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

Increasingly stressful lifestyles fuel demand for sleep aids

The authorities in Ho Chi Minh City reported that its mental health hospitals discharged more than 13,200 patients suffering from sleep disorders during the first two months of 2017, with 25% of these being between 18 and 30 years of age. The main reasons for this are stress from studying and trying to maintain a good work/family balance.

Herbal/traditional sleep aids remain popular

Over the review period Vietnamese consumers tended to purchase sleep aids at chemists/pharmacies, often asking for recommendations due to not knowing a great deal about the various products and brands available. After various scandals involving people using sleep aids taking their own life or committing a crime such as theft, the government has started to control the sale of UTC or strong sleep aids.

Competitive Landscape

Sanofi-Aventis remains the leading player in sleep aids

Sanofi-Aventis remained the leading player in sleep aids in Vietnam in 2018 thanks to its Stilnox brand. Despite a general lack of marketing over the review period, Stilnox was well-known to consumers and widely available not only in chemists/pharmacies but also via some healthcare websites such as www.

Domestic companies lead sales

Despite the strong position of Sanofi-Aventis, in 2018 local manufacturers continued to lead sleep aids in Vietnam thanks to their offer of affordable herbal/traditional products. Indeed, stronger consumer awareness about the side-effects of standard, non-herbal/traditional sleep aids due to warnings in the media has helped domestic companies to better compete despite their weaker financial resources.

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Samples

Sleep Aids Market Sample Report Sleep Aids Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sleep Aids in Vietnam?
What are the major brands in Vietnam?
What is the market size of Sleep Aids in Vietnam?
What are the major brands in Vietnam?
Do herbal/traditional brands like Passiflora or Dormiplant available?
Do consumers in Vietnam use calming or sleeping products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sleep Aids in Vietnam - Category analysis

ANALYSIS

Headlines

Prospects

Increasingly stressful lifestyles fuel demand for sleep aids
Herbal/traditional sleep aids remain popular

Competitive Landscape

Sanofi-Aventis remains the leading player in sleep aids
Domestic companies lead sales

DATAGRAPHICS

Market Sizes

Sales of Sleep Aids
Sales Performance of Sleep Aids

Distribution

Channel Distribution for Sleep Aids

Competitive Landscape

Company Shares of Sleep Aids
Company Share Performance in Sleep Aids
Retail Sales Performance by Company
Market Concentration of Sleep Aids by Company
Brand Shares of Sleep Aids
Brand Share Performance in Sleep Aids
Retail Sales Performance by Brand
Market Concentration of Sleep Aids by Brand

CONTEXT

International Context

Sleep Aids Retail Sales by Region
Sleep Aids in Vietnam

FMCG Index

Sleep Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Vietnam vs Other Geographies
Households with a Disposable Income Over USD25,000 - Vietnam

Consumer Health in Vietnam - Industry Overview

ANALYSIS

Executive Summary

Consumer health registers another strong performance in 2018
Dietary supplements benefiting from strong attention from both manufacturers and consumers
International manufacturers continue to outperform local players
Number of chemists/pharmacies increases significantly in 2018
Vietnam expected to attract new players over the forecast period

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine

Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Vietnam

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Vietnam vs Other Geographies
Households with a Disposable Income Over USD25,000 - Vietnam

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Megatrends

Country Report

Sleep Aids in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Increasingly stressful lifestyles fuel demand for sleep aids

Herbal/traditional sleep aids remain popular

Competitive Landscape

Sanofi-Aventis remains the leading player in sleep aids

Domestic companies lead sales

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Sleep Aids in Vietnam - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Vietnam - Industry Overview

ANALYSIS

Executive Summary

Appendix

Switches

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

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