Over the forecast period, sleep aids is expected to grow healthily in both sale value and volume due to higher number of people suffering insomnia caused by COVID-19 flu and accelerating, and thus more stressful, lifestyles. The increasing pace of modern life and additional pressure on companies and employees to successfully compete in the marketplace is leading levels of stress and anxiety to increase sharply, which will in turn impact the ability of Vietnamese consumers to relax and get enough sleep.
As the demand of sleep aids is expected to grow gradually over the forecast period, there is still room for new players to make an entrance as the category is far from maturity. While sleep aids are strictly controlled by the Ministry of Healthcare, herbal/traditional sleep aids could provide some interesting opportunities for industry players to develop and launch products.
Although more people are expected to experience insomnia and other sleep disorders, increased competition is expected from other products. For instance, at one end of the spectrum some consumers will turn to prescription medicines via their healthcare providers; these are stronger or are available in larger quantities than OTC products.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.See All of Our Definitions
This report originates from Passport, our Sleep Aids research and analysis database.
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