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Country Report

Sleep Aids in

Sleep Aids in Vietnam

Oct 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Government restrictions on sales and loss of consumer confidence in the safety of sleep aids is causing ongoing slowdown of growth

Sales of OTC sleep aids have been slowing down considerably in Vietnam as the Ministry of Healthcare has introduced stricter controls over both the volume that can be sold and the source of supply. That abuse of sleep aids can lead to addiction has generated concern among consumers as well as the government, and thus most people experiencing insomnia and other sleep disorders are turning to herbal/traditional sleep aids and sleep-inducing dietary supplements for relief.

Stress at work and in general is a major contributor to demand for sleep aids

Increasingly stressful lifestyles, especially in Vietnam’s urban areas, have boosted demand for sleep aids. Work pressures, study worries and other stress factors such as trying to maintain a good work/family balance have particularly impacted younger working people in the country.

Preference for herbal/traditional sleep aids is an ongoing trend

Herbal/traditional remedies continued to be a product trend within sleep aids in 2019, and this trend is expected to persist over the forecast period. Consumers prefer using those products, as they want to avoid side effects of traditional sleep aids, including the risk of addiction.

COMPETITIVE LANDSCAPE

Sanofi-Aventis maintains its lead in OTC sleep aids due to the strong reputation and widespread availability of its Stilnox brand

Sanofi-Aventis Vietnam maintained its leading position in sleep aids in 2019 due to its high brand reputation, wide distribution network and its productive relationship with pharmacies. Its Stilnox brand became well known to Vietnamese consumers over the review period, despite the company not having engaged in a significant amount of marketing, and it is widely available not only in chemists/pharmacies but also via healthcare websites such as www.

Dietary supplements that help induce sleep are increasingly promoted as an alternative to OCT sleep aids

As modern lifestyle pressures have resulted in an increase in the number of people suffering from sleep disorders, many companies have focused on launching and/or promoting dietary supplements aimed at improving memory health as well as sleeping ability, such as gingko biloba. Herbal supplements such as melatonin also serve the purpose of helping people sleep.

Domestic companies offering herbal/traditional sleep aids account for the majority of sales

Not surprisingly, and despite the strength of the international player Sanofi-Aventis, domestic manufacturers such as Traphaco, Central Pharmaceutical JSC No 2 and a plethora of smaller local producers accounted for the majority of sales of sleep aids in Vietnam in 2019, thanks to their offer of affordable herbal/traditional products than can achieve results. Indeed, stronger consumer awareness about the side effects of standard, non-herbal/traditional sleep aids resulting from wide exposure to media coverage on the subject has helped domestic companies to better compete despite their weaker financial resources.

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Sleep Aids Market Sample Report Sleep Aids Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sleep Aids in Vietnam?
What are the major brands in Vietnam?
What is the market size of Sleep Aids in Vietnam?
What are the major brands in Vietnam?
Do herbal/traditional brands like Passiflora or Dormiplant available?
Do consumers in Vietnam use calming or sleeping products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sleep Aids in Vietnam - Category analysis

HEADLINES

PROSPECTS

Government restrictions on sales and loss of consumer confidence in the safety of sleep aids is causing ongoing slowdown of growth

Stress at work and in general is a major contributor to demand for sleep aids

Preference for herbal/traditional sleep aids is an ongoing trend

COMPETITIVE LANDSCAPE

Sanofi-Aventis maintains its lead in OTC sleep aids due to the strong reputation and widespread availability of its Stilnox brand

Dietary supplements that help induce sleep are increasingly promoted as an alternative to OCT sleep aids

Domestic companies offering herbal/traditional sleep aids account for the majority of sales

CATEGORY DATA

Table 1 Sales of Sleep Aids: Value 2014-2019
Table 2 Sales of Sleep Aids: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 4 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 5 Forecast Sales of Sleep Aids: Value 2019-2024
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Consumer Health in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Strong economy and stronger demand boost value growth of consumer healthcare in Vietnam by higher double digits in 2019

Newly adopted government regulations, restrictions and inspections disrupts the stability of dietary supplements

Domestic players stand out among the many leading international players due to their command of herbal/traditional products, the largest healthcare category

In thriving economy with widening distribution, all channels perform well, with direct selling and internet retailing largely generating the highest growth

Driven by recurring and ongoing factors, consumer healthcare is set to post higher value growth over the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

Megatrends

Country Report

Sleep Aids in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Government restrictions on sales and loss of consumer confidence in the safety of sleep aids is causing ongoing slowdown of growth

Stress at work and in general is a major contributor to demand for sleep aids

Preference for herbal/traditional sleep aids is an ongoing trend

COMPETITIVE LANDSCAPE

Sanofi-Aventis maintains its lead in OTC sleep aids due to the strong reputation and widespread availability of its Stilnox brand

Dietary supplements that help induce sleep are increasingly promoted as an alternative to OCT sleep aids

Domestic companies offering herbal/traditional sleep aids account for the majority of sales

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sleep Aids in Vietnam - Category analysis

HEADLINES

PROSPECTS

Government restrictions on sales and loss of consumer confidence in the safety of sleep aids is causing ongoing slowdown of growth

Stress at work and in general is a major contributor to demand for sleep aids

Preference for herbal/traditional sleep aids is an ongoing trend

COMPETITIVE LANDSCAPE

Sanofi-Aventis maintains its lead in OTC sleep aids due to the strong reputation and widespread availability of its Stilnox brand

Dietary supplements that help induce sleep are increasingly promoted as an alternative to OCT sleep aids

Domestic companies offering herbal/traditional sleep aids account for the majority of sales

CATEGORY DATA

Consumer Health in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Strong economy and stronger demand boost value growth of consumer healthcare in Vietnam by higher double digits in 2019

Newly adopted government regulations, restrictions and inspections disrupts the stability of dietary supplements

Domestic players stand out among the many leading international players due to their command of herbal/traditional products, the largest healthcare category

In thriving economy with widening distribution, all channels perform well, with direct selling and internet retailing largely generating the highest growth

Driven by recurring and ongoing factors, consumer healthcare is set to post higher value growth over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

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