Consumer awareness regarding the significance of mental health is on the rise, leading to an increased focus on products targeting sleep and stress management. In recent times, sleep disorders have notably intensified, primarily due to the impact of the pandemic and the resulting stress.
The increasing number of alternative solutions targeting sleep issues is expected to have a significant impact on the sales of OTC sleep aids. Instead of relying on traditional pills, local consumers are increasingly exploring other products and solutions to improve their sleep quality.
Meanwhile, more sleep-related technologies are also entering the sleep space, giving rise to greater consumer interest in improving sleep quality. The development of sleep apps like Headspace, for example, is sparking the interest of local consumers who are increasingly turning to such apps for guided meditation sessions and techniques specifically designed to promote better sleep.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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