Sleep disorders have notably intensified since 2020, with the spike in sales driven by pandemic stress. Meanwhile, the heavy reliance on digital communications and video games will exacerbate sleep issues moving forward.
The increasing number of alternative solutions that target sleep issues is likely to cannibalise sales of OTC sleep aids and hamper growth in the forecast period. Consumers are showing interest in products and solutions other than pills, such as taking the time to unwind and create a relaxing bedtime routine to optimise sleep quality – from sleep-support tea, to pillow spray and smooth silk pillowcases, to humidifiers with essential oils, to sleeping eye masks.
Meanwhile, more sleep-related technologies are also entering the sleep space, giving rise to greater consumer interest in improving sleep quality. The development of sleep apps is gaining popularity amongst local consumers, as such apps can provide guided meditation facilitated by experts, or play soothing white noise that calms users’ nerves.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.See All of Our Definitions
This report originates from Passport, our Sleep Aids research and analysis database.
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