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Country Report

Sleep Aids in

Sleep Aids in Sweden

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Although COVID-19 increases consumer stress, sleep aids is not set to record a spike in growth

The outbreak of COVID-19 is not expected to have any significant impact on sleep aids, with value growth predicted to be positive; however, an uplift in sales was not noted. Therefore, sales in sleep aids are expected to align with existing trends in the landscape, with many consumers reaching for sleep aids to treat stress-related problems.

Younger women continue to drive growth for sleep aids, with job-related stress being a key driver of sales

Sleep aids remains a niche landscape in 2020, as consumers with any serious degree of sleeping problems or disorders in Sweden, turn directly to medical staff for assistance. However, growing consumer awareness of the importance of sleep to personal health helps maintain a relatively stable level of demand and interest, with growth correlating more with population growth and general economic developments than with other factors.

Sana Pharma records growth with Lunixen, while Medical AB retains its lead of the landscape

In Sweden, sleep aids are almost universally made up of products based on valerian or purple passion flower. These are medical plants, and the products based on them are registered as officially recognised herbal/traditional plant-based OTC pharmaceuticals.

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Sleep Aids Market Sample Report Sleep Aids Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sleep Aids in Sweden?
What are the major brands in Sweden?
What is the market size of Sleep Aids in Sweden?
What are the major brands in Sweden?
Do herbal/traditional brands like Passiflora or Dormiplant available?
Do consumers in Sweden use calming or sleeping products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sleep Aids in Sweden - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Although COVID-19 increases consumer stress, sleep aids is not set to record a spike in growth

Younger women continue to drive growth for sleep aids, with job-related stress being a key driver of sales

Sana Pharma records growth with Lunixen, while Medical AB retains its lead of the landscape

RECOVERY AND OPPORTUNITIES

Growth is set to remain steady across the forecast period, with consumers reaching for sleep aids to support their overall wellbeing

The increasing use of digital devices boosts sales of sleep aids across the forecast period

Herbal/traditional sleep aids will lead sales across the forecast period, aligning with the growing health and wellness trend

CATEGORY DATA

Table 1 Sales of Sleep Aids: Value 2015-2020
Table 2 Sales of Sleep Aids: % Value Growth 2015-2020
Table 3 NBO Company Shares of Sleep Aids: % Value 2016-2020
Table 4 LBN Brand Shares of Sleep Aids: % Value 2017-2020
Table 5 Forecast Sales of Sleep Aids: Value 2020-2025
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2020-2025

Consumer Health in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources

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Megatrends

Country Report

Sleep Aids in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Although COVID-19 increases consumer stress, sleep aids is not set to record a spike in growth

Younger women continue to drive growth for sleep aids, with job-related stress being a key driver of sales

Sana Pharma records growth with Lunixen, while Medical AB retains its lead of the landscape

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Sleep Aids in Sweden - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Although COVID-19 increases consumer stress, sleep aids is not set to record a spike in growth

Younger women continue to drive growth for sleep aids, with job-related stress being a key driver of sales

Sana Pharma records growth with Lunixen, while Medical AB retains its lead of the landscape

RECOVERY AND OPPORTUNITIES

Growth is set to remain steady across the forecast period, with consumers reaching for sleep aids to support their overall wellbeing

The increasing use of digital devices boosts sales of sleep aids across the forecast period

Herbal/traditional sleep aids will lead sales across the forecast period, aligning with the growing health and wellness trend

CATEGORY DATA

Consumer Health in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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