The importance of e-commerce and the fact that, even for OTC products, the authorities only set a maximum, not a minimum, price mean that pricing competition in Sweden can be strong. Online prices can be significantly lower than those in store-based pharmacies.
Melatan by Evolan Pharma was granted permission to be sold without a prescription in October 2020, the first such melatonin product in Sweden. The product is intended for adults flying over several time zones, and suffering from jet lag.
Using sleep aids is likely to become more acceptable, as well as people admitting their “weaknesses” and talking openly about their problems. There is still a lot of untapped potential, especially amongst men and those who are sceptical about herbal/traditional products.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.See All of Our Definitions
This report originates from Passport, our Sleep Aids research and analysis database.
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