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Learn moreNov 2020
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The outbreak of COVID-19 is not expected to have any significant impact on sleep aids, with value growth predicted to be positive; however, an uplift in sales was not noted. Therefore, sales in sleep aids are expected to align with existing trends in the landscape, with many consumers reaching for sleep aids to treat stress-related problems.
Sleep aids remains a niche landscape in 2020, as consumers with any serious degree of sleeping problems or disorders in Sweden, turn directly to medical staff for assistance. However, growing consumer awareness of the importance of sleep to personal health helps maintain a relatively stable level of demand and interest, with growth correlating more with population growth and general economic developments than with other factors.
In Sweden, sleep aids are almost universally made up of products based on valerian or purple passion flower. These are medical plants, and the products based on them are registered as officially recognised herbal/traditional plant-based OTC pharmaceuticals.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sleep Aids industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.