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Country Report

Sleep Aids in

Sleep Aids in Sweden

16 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

New products are used as sedatives, with no side-effects

Swedes are becoming more inclined to try using sleeping aids as sedatives. The reason behind the increased use of sedatives in Sweden is stressful lives and pressure creating anxiety, which affects the ability to sleep.

Increased pressure amongst adolescents could stimulate growth in sleep aids

In Sweden, the number of young women who are affected by sleep deprivation increased threefold during the last 30 years; it now affects one in every four young women, according to sömn.se.

Herbal/traditional medication dominates sleep aids in Sweden

Concern about the use of narcotics has limited sales of medical sleep aids in Sweden, which are mostly listed as prescription drugs. This has opened up the OTC market mostly for herbal/traditional remedies, which dominate sleep aids in Sweden.

COMPETITIVE LANDSCAPE

New competitors shake up the positions and expand in sleep aids

In the review period, the competitive landscape was reshaped by the entry of Sedix in 2016, which in the following years became one of the top-selling brands in sleep aids. The introduction of Sedix has clearly increased the competition between brands and expanded its sales in sleep aids, which had a positive impact on the size of the category.

Growth in Rx sleep aids could hamper the growth of OTC sleep aids

Rx sleep aids also saw strong growth in the review period, and the ready availability of Rx products could negatively impact the growth of OTC products in the forecast period. However, the regulation for Rx products is stricter, because Rx sleeps aids in Sweden are mostly based on benzodiazepine, which is a narcotic.

Herbal/traditional classification limits channel competition

The overall classification of herbal/traditional sleep aids as OTC products has severely limited the availability of these products in health and beauty retailers, although it is still possible to find sleep aids in stores such as Life. It is harder to find them in small boutiques, because of the affiliated cost of handling OTC products.

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Sleep Aids Market Sample Report Sleep Aids Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sleep Aids in Sweden?
What are the major brands in Sweden?
What is the market size of Sleep Aids in Sweden?
What are the major brands in Sweden?
Do herbal/traditional brands like Passiflora or Dormiplant available?
Do consumers in Sweden use calming or sleeping products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sleep Aids in Sweden - Category analysis

HEADLINES

PROSPECTS

New products are used as sedatives, with no side-effects

Increased pressure amongst adolescents could stimulate growth in sleep aids

Herbal/traditional medication dominates sleep aids in Sweden

COMPETITIVE LANDSCAPE

New competitors shake up the positions and expand in sleep aids

Growth in Rx sleep aids could hamper the growth of OTC sleep aids

Herbal/traditional classification limits channel competition

CATEGORY DATA

Table 1 Sales of Sleep Aids: Value 2013-2018
Table 2 Sales of Sleep Aids: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 4 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 5 Forecast Sales of Sleep Aids: Value 2018-2023
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Consumer Health in Sweden - Industry Overview

ANALYSIS

Executive Summary

Technology changes consumer behaviour in Sweden
Changing consumer preference affects developments in consumer health
Broadening profiles and multichannel penetration will increase the competition
Pharmacies are evolving in the era of internet retailing
Sports nutrition will sprint ahead in consumer health

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Sweden

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Sweden vs Other Geographies
Households with a Disposable Income Over USD25,000 - Sweden

Consumer Health in Sweden - Industry Overview

EXECUTIVE SUMMARY

Technology changes consumer behaviour in Sweden

Changing consumer preference affects developments in consumer health

Broadening profiles and multichannel penetration will increase the competition

Pharmacies are evolving in the era of internet retailing

Sports nutrition will sprint ahead in consumer health

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format and Category: % Value 2018
Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sleep Aids in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

New products are used as sedatives, with no side-effects

Increased pressure amongst adolescents could stimulate growth in sleep aids

Herbal/traditional medication dominates sleep aids in Sweden

COMPETITIVE LANDSCAPE

New competitors shake up the positions and expand in sleep aids

Growth in Rx sleep aids could hamper the growth of OTC sleep aids

Herbal/traditional classification limits channel competition

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Sleep Aids in Sweden - Category analysis

HEADLINES

PROSPECTS

New products are used as sedatives, with no side-effects

Increased pressure amongst adolescents could stimulate growth in sleep aids

Herbal/traditional medication dominates sleep aids in Sweden

COMPETITIVE LANDSCAPE

New competitors shake up the positions and expand in sleep aids

Growth in Rx sleep aids could hamper the growth of OTC sleep aids

Herbal/traditional classification limits channel competition

CATEGORY DATA

Consumer Health in Sweden - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Consumer Health in Sweden - Industry Overview

EXECUTIVE SUMMARY

Technology changes consumer behaviour in Sweden

Changing consumer preference affects developments in consumer health

Broadening profiles and multichannel penetration will increase the competition

Pharmacies are evolving in the era of internet retailing

Sports nutrition will sprint ahead in consumer health

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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