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Country Report

Sleep Aids in

Sleep Aids in Sweden

Oct 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Younger women comprise important consumer group for sleep aids

Despite studies showing that more than eight out of 10 Swedes are able to get between six to eight hours of sleep per night, the proportion of those who suffer from sleeping disorders is largely comprised of women, in particular young women. Job-related stress is the major culprit, with anxiety leading to increasing incidence of headaches or worse, migraines.

Need to remain digitally connected does not promote relaxation or natural sleeping patterns

With younger Swedes increasingly digitally connected, the 24-hour community is also placing pressure on consumers’ lives. Consistent use of computers for work, inside and outside of the office environment, and the increasing reliance on smartphones which allow consumers to stay connected to work and friends through e-mail and social media is also supporting demand for sleep aids as they find it difficult to switch off.

Herbal/traditional sleep aids continue to dominate but standard products gain in popularity

Herbal/traditional sleep aids continued to dominate sales in Sweden in 2019, with concerns over the use of narcotics in sleep aids mostly limited to prescription drugs. This has been one of the key issues limiting new product launches in Sweden due to regulatory requirements with low innovation in sleep aids one of the reasons for low value share of standard products over the review period.

COMPETITIVE LANDSCAPE

Abigo Medical retains leadership but Sana Pharma continues to make gains

While Abigo Medical AB and Orkla Care AB retained stable leading positions in sleep aids in 2019 with their respective brands Neurol and Valerina Forte. However, third-ranked player Sana Pharma Sweden AB continued to record a dynamic performance since its entry to the category in 2016 with its brand Sedix, gaining further ground and recording further impressive current value sales.

New launch from Sana Pharma in 2019 with different active ingredient to Sedix

To capitalise on its increasing success within sleep aids, Sana Pharma launched a new brand called Lunixen in 2019. This brand is marketed as being able to help address problems of restless sleep and night-time waking and works on the strategy of a gradually increasing effect when taken daily to improve consistent sleep quality.

Continual domination of chemists/pharmacies with online pharmacies helping to boost sales of internet retailing

Chemists/pharmacies retained its dominance of distribution for sleep aids in 2019. Despite the majority of products being herbal/traditional, their OTC status limits their availability in modern grocery retailers and vitamins and dietary supplements specialist retailers because of the affiliated cost of handling OTC products.

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Sleep Aids Market Sample Report Sleep Aids Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sleep Aids in Sweden?
What are the major brands in Sweden?
What is the market size of Sleep Aids in Sweden?
What are the major brands in Sweden?
Do herbal/traditional brands like Passiflora or Dormiplant available?
Do consumers in Sweden use calming or sleeping products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sleep Aids in Sweden - Category analysis

HEADLINES

PROSPECTS

Younger women comprise important consumer group for sleep aids

Need to remain digitally connected does not promote relaxation or natural sleeping patterns

Herbal/traditional sleep aids continue to dominate but standard products gain in popularity

COMPETITIVE LANDSCAPE

Abigo Medical retains leadership but Sana Pharma continues to make gains

New launch from Sana Pharma in 2019 with different active ingredient to Sedix

Continual domination of chemists/pharmacies with online pharmacies helping to boost sales of internet retailing

CATEGORY DATA

Table 1 Sales of Sleep Aids: Value 2014-2019
Table 2 Sales of Sleep Aids: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 4 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 5 Forecast Sales of Sleep Aids: Value 2019-2024
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Consumer Health in Sweden - Industry Overview

EXECUTIVE SUMMARY

Stable performance by consumer health supported by health and wellness trends

Vegans offer growing niche as important consumer group

Highly fragmented competitive landscape of consumer health allows smaller brands to gain Swedes’ attention

Internet retailing continues to gain ground supported by online pharmacies

Sports nutrition will continue to move into mainstream acceptance over forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

Megatrends

Country Report

Sleep Aids in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Younger women comprise important consumer group for sleep aids

Need to remain digitally connected does not promote relaxation or natural sleeping patterns

Herbal/traditional sleep aids continue to dominate but standard products gain in popularity

COMPETITIVE LANDSCAPE

Abigo Medical retains leadership but Sana Pharma continues to make gains

New launch from Sana Pharma in 2019 with different active ingredient to Sedix

Continual domination of chemists/pharmacies with online pharmacies helping to boost sales of internet retailing

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sleep Aids in Sweden - Category analysis

HEADLINES

PROSPECTS

Younger women comprise important consumer group for sleep aids

Need to remain digitally connected does not promote relaxation or natural sleeping patterns

Herbal/traditional sleep aids continue to dominate but standard products gain in popularity

COMPETITIVE LANDSCAPE

Abigo Medical retains leadership but Sana Pharma continues to make gains

New launch from Sana Pharma in 2019 with different active ingredient to Sedix

Continual domination of chemists/pharmacies with online pharmacies helping to boost sales of internet retailing

CATEGORY DATA

Consumer Health in Sweden - Industry Overview

EXECUTIVE SUMMARY

Stable performance by consumer health supported by health and wellness trends

Vegans offer growing niche as important consumer group

Highly fragmented competitive landscape of consumer health allows smaller brands to gain Swedes’ attention

Internet retailing continues to gain ground supported by online pharmacies

Sports nutrition will continue to move into mainstream acceptance over forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

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