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Country Report

Sleep Aids in

Sleep Aids in Croatia

14 pages, Oct 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sales driven by rising stress levels

Many Croatian households struggle with low incomes, even those with two working adults. Concerns about money can often keep consumers awake at night.

Professionals warn about the possible consequences of the misuse of sleep aids

Health professionals working in the area of sleep disorders continue to warn consumers about the risks of developing an addiction to sleep aids. Apparently, by far the biggest number of patients in sleep disorder centres is accounted for by people who have developed an addiction by improperly using such medicines.

Tendency towards herbal/traditional sleep aids

It would appear that the majority of Croatians do understand the risks involved with the use of sleep aids, with almost two thirds of value sales in 2017 accounted for by herbal/traditional products. If consumers believe that their problem is mild or stress-related, they tend to purchase natural-based products.

COMPETITIVE LANDSCAPE

Domestic companies lead sleep aids in Croatia

The development of sleep aids does not require elaborate research, with the few main ingredients already being known and easy to obtain. Because of this, small local companies have entered the category.

Dormirin the leading non-herbal/traditional brand

While herbal/traditional remedies replace chemical-based substances with ingredients like valerian, standard products tend to contain melatonin. This is the case with the fastest growing brand in 2017, Dormirin.

Melatonin also features in the two main product launches of 2017

The Croatian company Milsing, which was previously mostly known for marketing the Natural Wealth umbrella brand, launched its own line of products 10 years ago, called Nutripharm. The latest addition to the range is Nutripharm Melatonin Rapid.

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Samples

Sleep Aids Market Sample Report Sleep Aids Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in Croatia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sleep Aids in Croatia?
What are the major brands in Croatia?
What is the market size of Sleep Aids in Croatia?
What are the major brands in Croatia?
Do herbal/traditional brands like Passiflora or Dormiplant available?
Do consumers in Croatia use calming or sleeping products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Euromonitor International

Euromonitor International

Megatrends

Country Report

Sleep Aids in Croatia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sales driven by rising stress levels

Professionals warn about the possible consequences of the misuse of sleep aids

Tendency towards herbal/traditional sleep aids

COMPETITIVE LANDSCAPE

Domestic companies lead sleep aids in Croatia

Dormirin the leading non-herbal/traditional brand

Melatonin also features in the two main product launches of 2017

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Why buy this report?

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Megatrends

Country Report

Sleep Aids in Croatia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sales driven by rising stress levels

Professionals warn about the possible consequences of the misuse of sleep aids

Tendency towards herbal/traditional sleep aids

COMPETITIVE LANDSCAPE

Domestic companies lead sleep aids in Croatia

Dormirin the leading non-herbal/traditional brand

Melatonin also features in the two main product launches of 2017

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Why buy this report?

Want to find out more about this report?

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