The physical and psychological threat and effects of COVID-19 are predicted to continue to dissipate in the forecast period. However, residual concern over the virus is anticipated, at least in the shorter term.
The growing awareness of and evolving interest in more natural products and practical alternatives, with consumers attempting to lead more balanced and healthier lives, can be expected to continue to limit the growth potential of sleep aids. Consumers are predicted to continue to turn to herbal teas and remedies, yoga, exercise, meditation, alternative medicines and wellness practices, etc.
In line with the growing popularity of natural and “clean” products, herbal/traditional sleep aids are set to continue to grow in popularity. Not only are they often considered to be gentler, but consumers tend to worry less about harmful side effects with natural or herbal products.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.See All of Our Definitions
This report originates from Passport, our Sleep Aids research and analysis database.
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