Sleep aids is expected to register very healthy constant value growth over the forecast period. Sleep aids have gained greater acceptance among a larger consumer base in recent years and this bodes well for the forecast period.
Players will look to innovate to attract consumer’s attention and disrupt the landscape in any way they can. Israeli consumers are receptive to new and interesting formats among consumer health products, and any level of differentiation is likely to gain their attention.
The pandemic has shifted distribution of sleep aids significant, with e-commerce now the main channel, be it through chemists/pharmacies or modern grocery retailers. E-commerce will continue to gain value share, as consumers have to come to appreciate the convenience of the channel, having been forced to use the channel more during lockdowns and as a result the direct delivery infrastructure has improved.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.See All of Our Definitions
This report originates from Passport, our Sleep Aids research and analysis database.
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