Due to the record-breaking heat waves in South Korea, leading to restless nights for local consumers, a notable proportion of the population is expected to continue to suffer from sleep disorders. Furthermore, in line with the public perception of “sleeping well” as one of the important components to achieving a healthy life, many consumers are willing to invest in a wider range of products, including sleep aids, to enjoy quality sleep.
Domestic player Kwang Dong Pharm is expected to continue to dominate sleep aids in value terms over the forecast period, with its brand Woo Hwang Chung Sim Won. This brand has a herbal/traditional positioning, benefiting from a strong consumer preference for herbal/traditional OTC sleep aids.
As consumers' interest in and spending on sleep increases, demand for sleep aids is expected to continue rising. Nevertheless, sales will be challenged by the rising trend for “sleeponomics”, which looks at ways to create good-quality sleep outside of the Rx and OTC sleep aids landscape.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.See All of Our Definitions
This report originates from Passport, our Sleep Aids research and analysis database.
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