The number of local consumers suffering from sleep disorders and experiencing anxiety and stress is expected to continue to grow over the forecast period. Consumers will continue to experience economic difficulties and uncertainty in the short term, in addition to a return to hectic pre-pandemic lifestyles.
An increasing number of consumers are choosing alternative methods outside of the consumer health space to support their sleep. People tend to establish a sleep routine where they incorporate a wide range of products, which make sleep aids complementary and not necessarily to consume every night.
OTC sleep aids will continue to face strong competition from prescription medicine in addition to alternative sleep products on the market, which is likely to limit stronger growth of this category over the forecast period. Some consumers suffering from sleep disorders will continue to resort to prescription medicine because they perceive it is more effective compared to milder options.
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These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.See All of Our Definitions
This report originates from Passport, our Sleep Aids research and analysis database.
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