While the impact of the economic recession in the wake of COVID-19 is expected to continue to have some adverse effects on products that lack commodity status, sleep aids is predicted to weather the situation better than some other categories. Retail volume and value (constant 2022 prices) sales are projected to grow further, albeit at a slower rate than in the late review period, which witnessed spikes driven by the rise in anxiety levels since the outbreak of the pandemic.
Following the wave of new launches over 2020-2021, new product development in sleep aids is expected to be relatively slow in the forecast period. However, while the category is already fragmented, companies are still investing heavily in new launches of sleep aids.
Although sleep aids is not a mature category, the strong retail sales growth at the end of the review period increased penetration significantly. Demand may also be subdued by the growing use of vitamins and dietary supplements that promote healthier sleeping patterns.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.See All of Our Definitions
This report originates from Passport, our Sleep Aids research and analysis database.
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