Increasingly hectic lifestyles, daily stress and changes in routines in Peru are all factors causing sleep problems, leading to increasing demand for sleep aids. These trends are expected to continue over the forecast period, along with strong demand for sleep aid products.
When it comes to sleep aids, consumers prefer products that contain natural ingredients. Peruvian consumers are used to purchasing natural products, such as herbal roots, which are used to prepare hot beverages to help with sleeping problems.
There is an increasing trend in Peru for consumers to seek recourse to methods to treat insomnia using therapy rather than taking medicine. The idea is that a person adopts better sleeping habits to attack the root cause of the sleeping problems.
Sleep aids is a small category that is led by domestic players with natural products. There is still room for international brands to grow in this highly fragmented landscape, particularly if they use natural ingredients.
However, between them the three leading companies only account for a little over a 10th of total retail sleep aid value, with the majority of sales represented by players grouped under “others”. These smaller players are offering natural products that are widely available in markets, supermarkets, herbal outlets, specialist stores and at natural product fairs, meaning that they can be easily found by local consumers.
The Swiss player Just, which has a wide range of herbal therapies, is intensifying its presence in direct selling, with sleeping oils among its core products. Wawasana and other herbal tea brands, as well as local stores that sell leaves to aid sleeping, are popular in Lima and the provinces.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Peru with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sleep Aids industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sleep Aids in Peru market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.