Telecommuting and prolonged use of digital devices are expected to remain a feature of modern life in Japan over the forecast period and therefore demand for sleep aids to address stress care and sleep problems is expected to continue growing. In addition, growing interest and awareness of the importance of quality sleep on health and wellbeing is likely to lead to an expansion of the consumer base for sleep aids and could potentially lead to a more diversified demand within the market.
Since the pandemic there has been an increasing number of consumers in Japan who are suffering from poor sleep quality due to stress and lifestyle disorders. There is also growing recognition that lack of sleep does not just lead to fatigue, but also increases the risk of poor concentration, lowered immunity, and obesity.
It is thought that the intestinal system and sleep are linked, as a healthy intestinal system is seen to promote the production of the sleep hormone melatonin. It has also been pointed out that a disturbed intestinal system promotes the secretion of the stress hormone cortisol, which can lead to reduced sleep quality.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.See All of Our Definitions
This report originates from Passport, our Sleep Aids research and analysis database.
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