Consumers’ interest in improving sleep quality and dealing with the lifestyle-related stress created by COVID-19 and other factors is expected to maintain current value sales of sleep aids at a higher level than in 2019 in most years of the forecast period. However, sales are expected to see a slight decline, with competition from functional foods which are easy to consume compared with OTC sleep aids being the main challenge.
Long working hours and the normalisation of 24-hour shifts, driven by the growth of convenience stores and e-commerce, have made Japan the country with the shortest sleep duration amongst OECD countries. In addition, since COVID-19, the number of consumers suffering from sleep-related stress has been on the rise.
Smart wearables is expected to see strong growth in the forecast period, driving an increase in the number of consumers using smartwatches. Although the functions of smartwatches vary from product to product, in addition to phone calls, music playback and electronic payments, functions related to health management are available.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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