Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Sleep Aids in

Sleep Aids in Belgium

20 pages, Feb 2019

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The “sleep hormone” should maintain dynamism

Even though sleep aids was the fastest growing product during the review period, with double-digit current value growth in most years, the category could reach saturation during the forecast period. After such a high penetration rate and high number of new brand variants, this could become a reality, but not in the short term.

Virtuous cycle of energy and calming products

At first sight, there could be competition between sleep aids and some vitamins and dietary supplements – for instance magnesium or multivitamins with calming effects. However, the expected ongoing progression of stress and the virtuous cycle of energy and calming products will act in favour of sleep aids.

Fighting stress should remain a crucial need

The fact that Sanofi entered the category in early 2018 with Omnivit Stress-Resist shows that manufacturers remain confident in the category’s potential. Increasingly hectic lifestyles and subsequent stress and insomnia are unlikely to end in the short term.

COMPETITIVE LANDSCAPE

Metagenics Belgium at the head of a dynamic trio

Even if the demand for sleep aids seems to be deep and structural, this category is also strongly supply-driven. This is particularly the case since Metagenics Belgium captured the leadership due to its historical brand Metarelax that contains magnesium glycerophosphate and then took off over 2016-2018 with Metasleep, one of the first sleep aids containing melatonin.

Sanofi-Synthélabo enters category

The biggest event in early 2018 was the entrance of the Omnivit umbrella brand from Sanofi-Synthélabo in sleep aids. Immediately supported by a massive television campaign, Omnivit Stress-Resist enhances an interesting combination of active ingredients such as rapidly-calming magnesium originating from the sea, Rhodiola rosea aimed at fighting stress and vitamin B6 and B9 aimed at limiting tiredness.

Dynamic brands offer competition to newcomers

With the entry of Omnivit Stress-Resist, this is the first time that one of the biggest multinationals in consumer health has been present in sleep aids in Belgium. Even so, this novelty will have to compete with extremely dynamic and aggressive brands: Metasleep from Metagenix, Sedistress by Tilman and Sediplus Sleep Forte by Melisana.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Sleep Aids Market Sample Report Sleep Aids Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in Belgium market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sleep Aids in Belgium?
What are the major brands in Belgium?
What is the market size of Sleep Aids in Belgium?
What are the major brands in Belgium?
Do herbal/traditional brands like Passiflora or Dormiplant available?
Do consumers in Belgium use calming or sleeping products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Want to find out more about this report?

Request more information

Sleep Aids in Belgium - Category analysis

HEADLINES

PROSPECTS

The “sleep hormone” should maintain dynamism

Virtuous cycle of energy and calming products

Fighting stress should remain a crucial need

COMPETITIVE LANDSCAPE

Metagenics Belgium at the head of a dynamic trio

Sanofi-Synthélabo enters category

Dynamic brands offer competition to newcomers

CATEGORY DATA

Table 1 Sales of Sleep Aids: Value 2013-2018
Table 2 Sales of Sleep Aids: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 4 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 5 Forecast Sales of Sleep Aids: Value 2018-2023
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Consumer Health in Belgium - Industry Overview

EXECUTIVE SUMMARY

Differing fates for OTC products and other consumer health

Non-OTC products also have their own constraints

Generic, medium-sized and/or local manufacturers fare better than ethical multinationals

Movement within distribution

Manufacturers remain wary of future legislation

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format and Category: % Value 2018
Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sleep Aids in Belgium

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The “sleep hormone” should maintain dynamism

Virtuous cycle of energy and calming products

Fighting stress should remain a crucial need

COMPETITIVE LANDSCAPE

Metagenics Belgium at the head of a dynamic trio

Sanofi-Synthélabo enters category

Dynamic brands offer competition to newcomers

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Sleep Aids in Belgium - Category analysis

HEADLINES

PROSPECTS

The “sleep hormone” should maintain dynamism

Virtuous cycle of energy and calming products

Fighting stress should remain a crucial need

COMPETITIVE LANDSCAPE

Metagenics Belgium at the head of a dynamic trio

Sanofi-Synthélabo enters category

Dynamic brands offer competition to newcomers

CATEGORY DATA

Consumer Health in Belgium - Industry Overview

EXECUTIVE SUMMARY

Differing fates for OTC products and other consumer health

Non-OTC products also have their own constraints

Generic, medium-sized and/or local manufacturers fare better than ethical multinationals

Movement within distribution

Manufacturers remain wary of future legislation

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports