Sleep aids already fared well during the review period, and its performance is likely to stay positive during the forecast period, albeit at slightly waning levels. Due to the anticipated economic slowdown in the Belgian economy in the wake of COVID-19 and, primarily, the psychological impact of the high rate of inflation, high levels of stress, anxiety and insomnia are expected to remain an issue for the foreseeable future.
Recent figures relating to the consumption of sleeping pills showed that Rx sales have tended to slightly wane in recent years, whilst online sales of OTC sleep aids have been boosted. According to a press release from the Belgian Pharmaceutical Association (APB), the consumption of sleeping pills and sedatives had actually waned for a longer period between 2014 and 2019, in a trend which was continuing into 2020-2021 (and potentially into 2022).
From now on, it will be increasingly important for sleep aids players to highlight their unique selling points and key ingredients to stand out in the increasingly crowded and dynamic competitive landscape. Whilst the demand for new and well-marketed brands is notable amongst existing and new consumers, the lack of a distinctive positioning and selling point may blur the offer and exhaust the interest of consumers in a burgeoning and potentially bewildering competitive landscape.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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