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Country Report

Sleep Aids in

Sleep Aids in Belgium

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Coronavirus (COVID-19) sees sleep aids sidestep saturation with new stresses and anxieties stimulating demand

Before the Coronavirus (COVID-19) pandemic, sleep aids was often the most dynamic category in consumer health, with strong, often double-digit, retail volume and current value increases through the review period. In early 2020, some players feared the onset of saturation, due a high number of new entrants and perceived high prices per box or treatment/course.

Consumers look to newer, more natural and higher-quality ingredients to cope with growing number of stress drivers and insomnia

Sleep aids was already in possession of some of the ingredients for success before the COVID-19 lockdown. Firstly, the de-regulation of melatonin (“sleep hormone”) in Western Europe has already had a strong positive impact on sales of sleep aids in Belgium.

Metagenics Belgium comes under growing pressure as rivals try to match the leader’s innovation and marketing strategies

Metagenics Belgium is expected to remain the leading player in sleep aids, despite a predicted further retail value share loss over 2020 as a whole. The company’s success relies on an aggressive B2C strategy, with strong advertising campaigns for its flagship brand Metarelax, which contains magnesium glycerophosphate.

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Sleep Aids Market Sample Report Sleep Aids Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in Belgium market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sleep Aids in Belgium?
What are the major brands in Belgium?
What is the market size of Sleep Aids in Belgium?
What are the major brands in Belgium?
Do herbal/traditional brands like Passiflora or Dormiplant available?
Do consumers in Belgium use calming or sleeping products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sleep Aids in Belgium - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) sees sleep aids sidestep saturation with new stresses and anxieties stimulating demand

Consumers look to newer, more natural and higher-quality ingredients to cope with growing number of stress drivers and insomnia

Metagenics Belgium comes under growing pressure as rivals try to match the leader’s innovation and marketing strategies

RECOVERY AND OPPORTUNITIES

The outlook is bright for sleep aids due to heightened economic and wellbeing concerns in the wake of COVID-19

Herbal/traditional sleep aids set to make further gains via the growing demand for new generation of products containing more natural ingredients

Unique selling points vital for new players and brands to stand out in an increasingly crowded and dynamic competitive landscape

CATEGORY DATA

Table 1 Sales of Sleep Aids: Value 2015-2020
Table 2 Sales of Sleep Aids: % Value Growth 2015-2020
Table 3 NBO Company Shares of Sleep Aids: % Value 2016-2020
Table 4 LBN Brand Shares of Sleep Aids: % Value 2017-2020
Table 5 Forecast Sales of Sleep Aids: Value 2020-2025
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2020-2025

Consumer Health in Belgium - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sleep Aids in Belgium

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Coronavirus (COVID-19) sees sleep aids sidestep saturation with new stresses and anxieties stimulating demand

Consumers look to newer, more natural and higher-quality ingredients to cope with growing number of stress drivers and insomnia

Metagenics Belgium comes under growing pressure as rivals try to match the leader’s innovation and marketing strategies

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Overview

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Table of Contents

Sleep Aids in Belgium - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) sees sleep aids sidestep saturation with new stresses and anxieties stimulating demand

Consumers look to newer, more natural and higher-quality ingredients to cope with growing number of stress drivers and insomnia

Metagenics Belgium comes under growing pressure as rivals try to match the leader’s innovation and marketing strategies

RECOVERY AND OPPORTUNITIES

The outlook is bright for sleep aids due to heightened economic and wellbeing concerns in the wake of COVID-19

Herbal/traditional sleep aids set to make further gains via the growing demand for new generation of products containing more natural ingredients

Unique selling points vital for new players and brands to stand out in an increasingly crowded and dynamic competitive landscape

CATEGORY DATA

Consumer Health in Belgium - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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