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Country Report

Sleep Aids in

Sleep Aids in Belgium

Oct 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

New added-value ingredients encourage consumers to trade-up

Sleep aids is expected to continue to see fast current value growth over the forecast period. However, there is likely to be some maturity following rapid growth and the entry of new brand variants in the review period.

Complementary calming and energy claims bolster sleep aids

Sleep aids and some vitamins and dietary supplements, such as magnesium or multivitamins with calming effects, may be in competition. However, the growing incidence of stress and the virtuous cycle of energy and calming products favour sleep aids.

Move towards herbal/natural products to avoid dependency on Rx products

As many Belgian consumers are concerned about the addictive qualities of Rx products, they are switching to herbal substances. Herbal/traditional, which became the main type in value sales terms in 2017, continues to grow at the expense of standard sleep aids in 2019.

COMPETITIVE LANDSCAPE

Metagenics Belgium leverages B2C strategy via advertising

Metagenics Belgium remains the leading player in 2019. The company continues to benefit from an aggressive B2C strategy, which has progressively replaced its previous B2B focus.

Melisana markets natural offer to make share gains

Melisana continues to gain value share at the expense of Metagenics Belgium in 2019. The company’s success fits with the prevailing herbal/natural trend in sleep aids.

Omnivit Stress-Resist’s natural positioning creates fast value growth opportunities

The 2018 entrance of Sanofi-Synthélabo’s Omnivit umbrella brand with Omnivit Stress-Resist represents the first foray by a large consumer health multinational into sleep aids in Belgium. Strongly supported by a mass TV advertising campaign, the brand is leveraging natural positioning to see fast current value sales growth in 2019.

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Sleep Aids Market Sample Report Sleep Aids Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in Belgium market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sleep Aids in Belgium?
What are the major brands in Belgium?
What is the market size of Sleep Aids in Belgium?
What are the major brands in Belgium?
Do herbal/traditional brands like Passiflora or Dormiplant available?
Do consumers in Belgium use calming or sleeping products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sleep Aids in Belgium - Category analysis

HEADLINES

PROSPECTS

New added-value ingredients encourage consumers to trade-up

Complementary calming and energy claims bolster sleep aids

Move towards herbal/natural products to avoid dependency on Rx products

COMPETITIVE LANDSCAPE

Metagenics Belgium leverages B2C strategy via advertising

Melisana markets natural offer to make share gains

Omnivit Stress-Resist’s natural positioning creates fast value growth opportunities

CATEGORY DATA

Table 1 Sales of Sleep Aids: Value 2014-2019
Table 2 Sales of Sleep Aids: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 4 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 5 Forecast Sales of Sleep Aids: Value 2019-2024
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Consumer Health in Belgium - Industry Overview

EXECUTIVE SUMMARY

Lifestyles and milder climate inform the variable performance of consumer health

Herbal and more natural options gain ground on previous growth drivers

Flexible approach sees local and smaller foreign players pressure ethical multinationals

Progressive de-regulation leaves room for wider distribution

Signs of dynamism set to push value growth despite legislative restrictions

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

Megatrends

Country Report

Sleep Aids in Belgium

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

New added-value ingredients encourage consumers to trade-up

Complementary calming and energy claims bolster sleep aids

Move towards herbal/natural products to avoid dependency on Rx products

COMPETITIVE LANDSCAPE

Metagenics Belgium leverages B2C strategy via advertising

Melisana markets natural offer to make share gains

Omnivit Stress-Resist’s natural positioning creates fast value growth opportunities

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sleep Aids in Belgium - Category analysis

HEADLINES

PROSPECTS

New added-value ingredients encourage consumers to trade-up

Complementary calming and energy claims bolster sleep aids

Move towards herbal/natural products to avoid dependency on Rx products

COMPETITIVE LANDSCAPE

Metagenics Belgium leverages B2C strategy via advertising

Melisana markets natural offer to make share gains

Omnivit Stress-Resist’s natural positioning creates fast value growth opportunities

CATEGORY DATA

Consumer Health in Belgium - Industry Overview

EXECUTIVE SUMMARY

Lifestyles and milder climate inform the variable performance of consumer health

Herbal and more natural options gain ground on previous growth drivers

Flexible approach sees local and smaller foreign players pressure ethical multinationals

Progressive de-regulation leaves room for wider distribution

Signs of dynamism set to push value growth despite legislative restrictions

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

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