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Country Report

Sleep Aids in

Sleep Aids in Switzerland

Oct 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

Stressful lifestyles drive demand for sleep aids

Sleep disorders arising from the stressful lifestyles of the Swiss population contributed to the robust value growth in sleep aids in 2018. A study published by the Swiss Ministry of Health in 2017 revealed that 3% of the Swiss population takes sleep aids daily and that user numbers increased by 11% from 2011 to 2016.

Traditional herbal culture benefits herbal-based products

Herbal sleep aids continued to register healthy consumer demand in 2018. Switzerland has a long tradition of herbal home remedies for sleep disorders and illustrative of this, valerian is a traditional herb for calming and sleeping that people trust and are familiar with.

Perceived as safer, herbal-based products will grow

The warnings of the medical establishment of the propensity to addiction and other harmful side effects of consuming sleep aids on a daily basis are likely to make consumers cautious over the forecast period. Moreover, for acute sleeping problems, the majority of consumers have prescription drugs and therefore have no need for OTC sleep aids.

Competitive Landscape

Only the most trusted brands make it to the top

In 2018, the top five companies together accounted for just more than half of the total value sales. Swiss consumers are careful when taking sleep aids, and only the most trusted brands are able to make it to the top.

Herbal sleep aids of all kinds perform well but not as well as Valverde

Bioforce, Max Zeller, Weleda and Salus Group are other traditional companies with herbal sleep aids that performed well in 2018, as did Pfizer’s herbal-based Baldriparan and Iromedica’s Carmol. These brands face stiff competition from Valverde, however, which is the favourite herbal sleep aid of Swiss consumers.

Sleep aids do not attract multinationals

Apart from Bayer (Schweiz) and Pfizer, leading multinationals noticeably lack interest in sleep aids, unlike many other OTC categories in Switzerland. The strict regulations governing OTC sleep aids and the small size of the Swiss demand for the products are the discouraging factors.

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Samples

Sleep Aids Market Sample Report Sleep Aids Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sleep Aids in Switzerland?
What are the major brands in Switzerland?
What is the market size of Sleep Aids in Switzerland?
What are the major brands in Switzerland?
Do herbal/traditional brands like Passiflora or Dormiplant available?
Do consumers in Switzerland use calming or sleeping products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sleep Aids in Switzerland - Category analysis

ANALYSIS

Headlines

Prospects

Stressful lifestyles drive demand for sleep aids
Traditional herbal culture benefits herbal-based products
Perceived as safer, herbal-based products will grow

Competitive Landscape

Only the most trusted brands make it to the top
Herbal sleep aids of all kinds perform well but not as well as Valverde
Sleep aids do not attract multinationals

DATAGRAPHICS

Market Sizes

Sales of Sleep Aids
Sales Performance of Sleep Aids

Distribution

Channel Distribution for Sleep Aids

Competitive Landscape

Company Shares of Sleep Aids
Company Share Performance in Sleep Aids
Retail Sales Performance by Company
Market Concentration of Sleep Aids by Company
Brand Shares of Sleep Aids
Brand Share Performance in Sleep Aids
Retail Sales Performance by Brand
Market Concentration of Sleep Aids by Brand

CONTEXT

International Contex

Sleep Aids Retail Sales by Region
Sleep Aids in Switzerland

FMCG Index

Sleep Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Switzerland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Switzerland

Consumer Health in Switzerland - Industry Overview

ANALYSIS

Executive Summary

Demand drops for consumer health, leading to a weaker performance
High costs force consumers to find ways to save
Leading brands maintain their top positions
Online retailing is hit by stringent legislation
Consumer health set to see slightly positive improvement over the forecast period

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Switzerland

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Switzerland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Switzerland

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Megatrends

Country Report

Sleep Aids in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Stressful lifestyles drive demand for sleep aids

Traditional herbal culture benefits herbal-based products

Perceived as safer, herbal-based products will grow

Competitive Landscape

Only the most trusted brands make it to the top

Herbal sleep aids of all kinds perform well but not as well as Valverde

Sleep aids do not attract multinationals

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Sleep Aids in Switzerland - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Consumer Health in Switzerland - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

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