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Country Report

Sleep Aids in

Sleep Aids in Switzerland

Oct 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Stressful lifestyles drive demand for sleep aids

Sleep disorders arising from the stressful lifestyles of many Swiss consumers contributed to the good value growth of sleep aids in 2019, with reports indicating that more women than men and 65-year-old and older consumers are the highest users. Concerns about finance, work and family life, as well as repetitive daily activities especially involving technology (such as smartphones, tablets, computers or TVs) often result in sleep disorders or at least trouble sleeping.

Growth potential dampened by concerns around addiction

Nevertheless, the growth potential of sleep aids is slightly dampened by consumers’ concerns around the possible side effects and addictive features of sleep aids. In addition, products with valerian are now required to include a notice on packaging explaining the need for professional consultation before purchasing or using as it is one of the products which were re-categorised and shifted from category C (pharmacy only) to category D (drugstore/pharmacies).

Traditional/herbal sleep aids popular as they are perceived as safer

The warnings of the medical establishment of the propensity to addiction and other harmful side effects of consuming sleep aids on a daily basis are likely to make consumers more cautious over the forecast period. Moreover, for acute sleeping problems, the majority of consumers take prescription drugs and therefore have no need for OTC sleep aids.

COMPETITIVE LANDSCAPE

Only the most trusted brands make it to the top

In 2019, the top five companies together accounted for the vast majority of total value sales. Swiss consumers are careful when taking sleep aids, and only the most trusted brands are able to make it to the top.

Herbal sleep aids of all kinds perform well

Other providers of herbal/traditional products, such as Walther Schoenenberger Pflanzensaftwerk, Bioforce and Weleda, also recorded strong growth in 2019, as did GSK Consumer Healthcare’s herbal-based Baldriparan and Iromedica’s Carmol Tropfen. Brands that are already in the leading positions are expected to register growth over the forecast period as these are the most trusted and the first choice for many Swiss consumers.

Sleep aids mainly the province of domestic players

Apart from Bayer (Schweiz) and GSK Consumer Healthcare, leading multinationals noticeably lack interest in sleep aids, unlike many other OTC categories in Switzerland. The strict regulations governing OTC sleep aids and the low demand for these products are the discouraging factors.

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Sleep Aids Market Sample Report Sleep Aids Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sleep Aids in Switzerland?
What are the major brands in Switzerland?
What is the market size of Sleep Aids in Switzerland?
What are the major brands in Switzerland?
Do herbal/traditional brands like Passiflora or Dormiplant available?
Do consumers in Switzerland use calming or sleeping products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sleep Aids in Switzerland - Category analysis

HEADLINES

PROSPECTS

Stressful lifestyles drive demand for sleep aids

Growth potential dampened by concerns around addiction

Traditional/herbal sleep aids popular as they are perceived as safer

COMPETITIVE LANDSCAPE

Only the most trusted brands make it to the top

Herbal sleep aids of all kinds perform well

Sleep aids mainly the province of domestic players

CATEGORY DATA

Table 1 Sales of Sleep Aids: Value 2014-2019
Table 2 Sales of Sleep Aids: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 4 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 5 Forecast Sales of Sleep Aids: Value 2019-2024
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Consumer Health in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Further declines for consumer health

The health and wellness trend a two-edged sword for consumer health

Leading companies maintain their strong positions

Internet retailing is limited by stringent legislation

Consumer health set to see a slightly positive improvement over the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

Megatrends

Country Report

Sleep Aids in Switzerland

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Executive Summary

New Report Guarantee

PROSPECTS

Stressful lifestyles drive demand for sleep aids

Growth potential dampened by concerns around addiction

Traditional/herbal sleep aids popular as they are perceived as safer

COMPETITIVE LANDSCAPE

Only the most trusted brands make it to the top

Herbal sleep aids of all kinds perform well

Sleep aids mainly the province of domestic players

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sleep Aids in Switzerland - Category analysis

HEADLINES

PROSPECTS

Stressful lifestyles drive demand for sleep aids

Growth potential dampened by concerns around addiction

Traditional/herbal sleep aids popular as they are perceived as safer

COMPETITIVE LANDSCAPE

Only the most trusted brands make it to the top

Herbal sleep aids of all kinds perform well

Sleep aids mainly the province of domestic players

CATEGORY DATA

Consumer Health in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Further declines for consumer health

The health and wellness trend a two-edged sword for consumer health

Leading companies maintain their strong positions

Internet retailing is limited by stringent legislation

Consumer health set to see a slightly positive improvement over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

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