Over the forecast period, retail value sales of sleep aids are expected to see further growth. In an environment that will be increasingly characterised by a volatile, uncertain, complex, and ambiguous (VUCA) world, it is expected that the number of people suffering from stress at work, as well as at home, caused by longer working hours and busier lifestyles, will be increasing.
Interest in natural products will likely increase in Switzerland over the forecast period. As a result, companies will need to focus more on natural products and promote herbs that help relieve sleep disorders.
The distribution of sleep aids in Switzerland is not restricted to pharmacies, as these products can also be sold in health shops and beauty and personal care stores. Over the forecast period, while no change in the distribution channels is expected in the short-term, a potential industry deregulation could play in the hands of manufacturers of sleep aids, as it would give them the opportunity to push their products through mass distribution channels where Swiss consumers can purchase their sleep aids products alongside their weekly shopping, and thus stimulate further penetration for their products.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.See All of Our Definitions
This report originates from Passport, our Sleep Aids research and analysis database.
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