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Learn moreJan 2021
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Sleep disorders are becoming increasingly common in Switzerland due to increasingly busy and stressful lifestyles, coupled with the rising amount of time spent using electronic screens. These issues intensified in 2020 with COVID-19 creating widespread panic and anxiety, not only over the fear of catching the virus, but also due to its impact on the working and family lives of consumers.
While sleep aids continued to see strong and steady growth in 2020 there remained concerns around the possible side effects and addictive nature of sleep aids. In addition, products with valerian are now required to include a notice on the packaging explaining the need for professional consultation before purchasing or using these products, with valerian-based products re-categorised and shifted from category C (pharmacy only) to category D (drugstores/pharmacies).
Swiss consumers are typically conservative when taking sleep aids, and only the most trusted brands are able to make it to the top. This position was only strengthened by the outbreak of COVID-19 with the uncertainty causing consumers to place their faith in well-known and trusted brands.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sleep Aids industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sleep Aids in Switzerland market research report includes:
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.