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Country Report

Sleep Aids in

Sleep Aids in Switzerland

17 pages, Oct 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Stressful lifestyles increase the demand for sleep aids

According to the Swiss Ministry of Health, 3% of the population are not able to sleep without sleep aids in Switzerland. Sleep disorders amongst the population are created by the high stress levels due to work, financial worries and busy lifestyles.

Consumers are cautious about sleep aids

However, consumer demand for sleep aids remains limited by the fact that Swiss consumers are cautious about taking sleep aids frequently or over a long period. The medical establishment warns people against long-term use of sleep aids, and the media publicises the propensity to addiction and other harmful side-effects of consuming sleep aids on a daily basis.

Consumers prefer soft remedies to treat sleep disorders

Swiss consumers generally favour herbal-based products containing natural ingredients such as valerian, which is considered “soft”, and therefore less harmful to the body. Valerian is a traditional calming and sleeping herb that people trust and in which they have faith.

COMPETITIVE LANDSCAPE

Traditional companies have a strong presence

A significant number of well-known domestic and European companies target sleep aids with herbal-based products. Sidroga AG ranks first thanks to its leading brand Valverde Schlaf, which is also the leading brand in the category.

Low presence of multinationals

Unlike many other OTC categories, sleep aids has the presence of very few multinationals. Apart from Bayer (Schweiz) AG and Pfizer AG, the category is noticeably not targeted by leading multinationals.

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Sleep Aids Market Sample Report Sleep Aids Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sleep Aids in Switzerland?
What are the major brands in Switzerland?
What is the market size of Sleep Aids in Switzerland?
What are the major brands in Switzerland?
Do herbal/traditional brands like Passiflora or Dormiplant available?
Do consumers in Switzerland use calming or sleeping products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sleep Aids in Switzerland - Category analysis

HEADLINES

PROSPECTS

Stressful lifestyles increase the demand for sleep aids

Consumers are cautious about sleep aids

Consumers prefer soft remedies to treat sleep disorders

COMPETITIVE LANDSCAPE

Traditional companies have a strong presence

Low presence of multinationals

CATEGORY DATA

Table 1 Sales of Sleep Aids: Value 2012-2017
Table 2 Sales of Sleep Aids: % Value Growth 2012-2017
Table 3 NBO Company Shares of Sleep Aids: % Value 2013-2017
Table 4 LBN Brand Shares of Sleep Aids: % Value 2014-2017
Table 5 Forecast Sales of Sleep Aids: Value 2017-2022
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2017-2022

Consumer Health in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Stagnation in consumer health

Migros expands into consumer health retailing

Crossing the border for weekly shopping

Consumer trust in leading brands

Moderate growth expected

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 8 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2012-2017
Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 14 Distribution of Consumer Health by Format: % Value 2012-2017
Table 15 Distribution of Consumer Health by Format and Category: % Value 2017
Table 16 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2016-2017

SOURCES

Summary 2 Research Sources

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Megatrends

Country Report

Sleep Aids in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Stressful lifestyles increase the demand for sleep aids

Consumers are cautious about sleep aids

Consumers prefer soft remedies to treat sleep disorders

COMPETITIVE LANDSCAPE

Traditional companies have a strong presence

Low presence of multinationals

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Sleep Aids in Switzerland - Category analysis

HEADLINES

PROSPECTS

Stressful lifestyles increase the demand for sleep aids

Consumers are cautious about sleep aids

Consumers prefer soft remedies to treat sleep disorders

COMPETITIVE LANDSCAPE

Traditional companies have a strong presence

Low presence of multinationals

CATEGORY DATA

Consumer Health in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Stagnation in consumer health

Migros expands into consumer health retailing

Crossing the border for weekly shopping

Consumer trust in leading brands

Moderate growth expected

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Why buy this report?

Want to find out more about this report?

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