Sleep aids is projected to see stable if unspectacular growth in retail volume and value terms (at constant 2022 prices) over the forecast period. Sales will continue to stabilise after the spike in demand during the height of the pandemic, with more active lifestyles potentially helping to reduce the incidence of sleep disorders.
While sleep aids will likely continue to see stable growth over the forecast period they are likely to face growing competition from home-made infusions prepared by boiling plants with relaxing properties, as well as from packaged tea ranges positioned as having a calming effect. Furthermore, they will likely also face increasing competition from essential oils blends including lavender or citrus, for example.
The share of herbal/traditional products within sleep aids has been increasing for many years. This has negatively affected the value shares of players offering standard sleep aids.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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