Insomnia and other types of sleep disorders are becoming more common in Mexico, particularly among urban dwellers. A major contributor to this trend is the stress caused by fast-paced lifestyles, work pressures, traffic congestion and other aspects of modern urban living.
Herbal/traditional products continued to account for the lion’s share of sleep aids current value sales in 2019, with penetration remaining significantly higher than in any other OTC category. Plants and herbs have long been widely used for medicinal purposes in Mexico, including as remedies for insomnia and other sleep disorders.
Health and beauty specialist retailers continued to dominate sleep aids distribution in 2019. Chemists/pharmacies and drugstores/parapharmacies remained the top two channels in value terms, followed by hypermarkets and supermarkets.
Genomma Lab continued to dominate sleep aids in value terms in 2019 thanks to the combined strength of its Dalay and Passiflorine brands, which ranked first and third respectively. Herbal/traditional brand Dalay, which is made with valerian, melissa and passiflorine, maintained a commanding lead over the second-ranked Ivel from Abbott Laboratorios.
Placing fourth in value terms, Nytol from Aspen Labs SA de CV remained the highest-ranked non-herbal/traditional brand in sleep aids in 2019. Advertisements for the brand continued to emphasise that it does not cause addition or result in drowsiness during the day, which are among the main concerns consumers have when it comes to standard sleep aids.
Simplex from Nartex Laboratorios is another example of a herbal/traditional sleep aids brand that is also positioned as helping to reduce stress during waking hours without causing drowsiness. In 2019 the brand continued to be marketed with slogans like ““More happiness, less stress” and “No stress at the office!”.
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This industry report originates from Passport, our Consumer Health market research database.