Executive Summary

Oct 2019
PROSPECTS
Sleep aids set to show improved performance as incidence of insomnia rises

Insomnia and other types of sleep disorders are becoming more common in Mexico, particularly among urban dwellers. A major contributor to this trend is the stress caused by fast-paced lifestyles, work pressures, traffic congestion and other aspects of modern urban living.

Herbal/traditional products continue to dominate the category

Herbal/traditional products continued to account for the lion’s share of sleep aids current value sales in 2019, with penetration remaining significantly higher than in any other OTC category. Plants and herbs have long been widely used for medicinal purposes in Mexico, including as remedies for insomnia and other sleep disorders.

Distribution remains concentrated in health and beauty specialist retailers

Health and beauty specialist retailers continued to dominate sleep aids distribution in 2019. Chemists/pharmacies and drugstores/parapharmacies remained the top two channels in value terms, followed by hypermarkets and supermarkets.

COMPETITIVE LANDSCAPE
Genomma remains dominant thanks to success of Dalay brand

Genomma Lab continued to dominate sleep aids in value terms in 2019 thanks to the combined strength of its Dalay and Passiflorine brands, which ranked first and third respectively. Herbal/traditional brand Dalay, which is made with valerian, melissa and passiflorine, maintained a commanding lead over the second-ranked Ivel from Abbott Laboratorios.

Nytol continues to enjoy strong promotional support

Placing fourth in value terms, Nytol from Aspen Labs SA de CV remained the highest-ranked non-herbal/traditional brand in sleep aids in 2019. Advertisements for the brand continued to emphasise that it does not cause addition or result in drowsiness during the day, which are among the main concerns consumers have when it comes to standard sleep aids.

Marketing activities for Simplex focus on its capacity to reduce stress

Simplex from Nartex Laboratorios is another example of a herbal/traditional sleep aids brand that is also positioned as helping to reduce stress during waking hours without causing drowsiness. In 2019 the brand continued to be marketed with slogans like ““More happiness, less stress” and “No stress at the office!”.

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Sleep Aids in Mexico

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sleep Aids in Mexico?
  • What are the major brands in Mexico?
  • What is the market size of Sleep Aids in Mexico?
  • What are the major brands in Mexico?
  • Do herbal/traditional brands like Passiflora or Dormiplant available?
  • Do consumers in Mexico use calming or sleeping products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Sleep Aids in Mexico - Category analysis

HEADLINES

PROSPECTS

Sleep aids set to show improved performance as incidence of insomnia rises
Herbal/traditional products continue to dominate the category
Distribution remains concentrated in health and beauty specialist retailers

COMPETITIVE LANDSCAPE

Genomma remains dominant thanks to success of Dalay brand
Nytol continues to enjoy strong promotional support
Marketing activities for Simplex focus on its capacity to reduce stress

CATEGORY DATA

Table 1 Sales of Sleep Aids: Value 2014-2019
Table 2 Sales of Sleep Aids: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 4 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 5 Forecast Sales of Sleep Aids: Value 2019-2024
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Consumer Health in Mexico - Industry Overview

EXECUTIVE SUMMARY

Population growth and rising health-consciousness underpin market expansion
Demographic and lifestyle trends drive demand in key categories
Segmentation remains a key strategy as competition intensifies
Direct selling remains the leading consumer health distribution channel
Steady expansion of consumer health set to continue

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources