While the rate of growth in retail constant value sales of sleep aids is set to decelerate over the course of the forecast period, it will remain robust throughout. With inflation set to remain elevated at least during the early part of the forecast period, anxiety-related insomnia is likely to be an increasingly common complaint among local consumers.
New formats are set to grow in popularity in sleep aids. ZZZQuil Natura was launched by Vicks Laboratories in 2021, and its gummy format (a first for Spain) has gone down well with local consumers.
Many people also see prescription sleep aids as more effective than OTC options, meaning that they can be used for shorter periods of time, as and when needed. Furthermore, there is a precedent for such a trend to emerge, as previous economic crises have generally resulted in consumers eschewing various OTC medicines in favour of Rx options as a way of reducing their expenditure.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.See All of Our Definitions
This report originates from Passport, our Sleep Aids research and analysis database.
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