As life for consumers in Norway continues to return to normal in the aftermath of the pandemic, it is expected that growth levels in sleep aids will also return to a lower level but remain relatively robust. The ongoing decline in prescription medication will remain a driving factor for growth across the forecast period, with the health and wellness trend leading more consumers to seek the natural herbal options of OTC rather than synthetic Rx products.
Strict legislation regarding the claims that can be made about the benefits of sleep aids is one of the main challenges facing manufacturers of these products. Traditionally, chemists/pharmacists have played an important role in communicating the benefits of sleep aids to local consumers, but their role is diminishing as other distribution channels, namely direct selling and e-commerce, grow in importance.
Melatonin is set to remain the key challenge for growth across the forecast period, with melatonin being the exception to the overall decline in prescribed sleep aids. The prescription rate rapidly increased during the review period, with many Norwegians also purchasing these products abroad, where there is no requirement for a prescription.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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