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Country Report

Sleep Aids in

Sleep Aids in Ireland

17 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Busier and more stressful lives fuelling demand for sleep aids

Sleep will continue to remain a challenging issue for many Irish people. Consumers are leading busier lifestyles, working longer hours and experiencing higher levels of stress.

Room sprays and inhalants pose threat to sales

There were several innovations over the review period that pose a potential threat to sales. Room sprays and inhalants such as those from This Works and plug in sleep aids for babies such as Calpol Vapour performed well over the past year and are set to continue to gain sales share.

Caffeine and screen usage likely to lead to stronger demand for sleep aids

Other factors that have the potential to affect forecast period sales of sleep aids are Ireland’s love of caffeine and high usage of smart phones and tablets. Over consumption of caffeine and the use of smart technology before bedtime is likely to have an adverse effect on sleep patterns and, in turn, a positive impact on sales of sleep aids.

COMPETITIVE LANDSCAPE

Small area with only handful of players, but new entrants expected

Sleep aids sales remain relatively low, with only a few players operating in this area. Several of these players are very small or rely on sleep aids for only a very small share of their overall consumer health sales.

Kalms seeing growing demand for Valeo Healthcare

Valeo Healthcare continues to increase its sales share and put pressure on sales leader Chefaro Ireland. Valeo’s investment in its healthcare division is in its infancy, with the Kelkin brand only being acquired in 2015.

Private label ranges growing in popularity

Private label sales continue to grow rapidly, with such products increasingly perceived as offering good quality across consumer health. Within sleep aids, this trend has helped to boost demand for private label ranges from leading retailers such as Boots and Holland & Barrett.

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Sleep Aids Market Sample Report Sleep Aids Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sleep Aids in Ireland?
What are the major brands in Ireland?
What is the market size of Sleep Aids in Ireland?
What are the major brands in Ireland?
Do herbal/traditional brands like Passiflora or Dormiplant available?
Do consumers in Ireland use calming or sleeping products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sleep Aids in Ireland - Category analysis

HEADLINES

PROSPECTS

Busier and more stressful lives fuelling demand for sleep aids

Room sprays and inhalants pose threat to sales

Caffeine and screen usage likely to lead to stronger demand for sleep aids

COMPETITIVE LANDSCAPE

Small area with only handful of players, but new entrants expected

Kalms seeing growing demand for Valeo Healthcare

Private label ranges growing in popularity

CATEGORY DATA

Table 1 Sales of Sleep Aids: Value 2013-2018
Table 2 Sales of Sleep Aids: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 4 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 5 Forecast Sales of Sleep Aids: Value 2018-2023
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Consumer Health in Ireland - Industry Overview

EXECUTIVE SUMMARY

Extreme weather and innovation driving sales in consumer health

Long, cold winter and hot summer create unprecedented opportunities in OTC

Several pharmaceutical players moving to Ireland due to Brexit

Growing focus on internet retailing, but traditional still works for some

Modest growth with opportunities and threats following Brexit

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format and Category: % Value 2018
Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sleep Aids in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Busier and more stressful lives fuelling demand for sleep aids

Room sprays and inhalants pose threat to sales

Caffeine and screen usage likely to lead to stronger demand for sleep aids

COMPETITIVE LANDSCAPE

Small area with only handful of players, but new entrants expected

Kalms seeing growing demand for Valeo Healthcare

Private label ranges growing in popularity

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sleep Aids in Ireland - Category analysis

HEADLINES

PROSPECTS

Busier and more stressful lives fuelling demand for sleep aids

Room sprays and inhalants pose threat to sales

Caffeine and screen usage likely to lead to stronger demand for sleep aids

COMPETITIVE LANDSCAPE

Small area with only handful of players, but new entrants expected

Kalms seeing growing demand for Valeo Healthcare

Private label ranges growing in popularity

CATEGORY DATA

Consumer Health in Ireland - Industry Overview

EXECUTIVE SUMMARY

Extreme weather and innovation driving sales in consumer health

Long, cold winter and hot summer create unprecedented opportunities in OTC

Several pharmaceutical players moving to Ireland due to Brexit

Growing focus on internet retailing, but traditional still works for some

Modest growth with opportunities and threats following Brexit

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

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