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Country Report

Sleep Aids in

Sleep Aids in Ireland

Nov 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

Busier and more stressful lives fuelling demand for sleep aids

Sleep will continue to remain a challenging issue for many Irish people. Consumers are leading busier lifestyles, working longer hours and experiencing higher levels of stress.

Room sprays and inhalants pose threat to sales

There were several innovations over the review period that pose a potential threat to sales. Room sprays and inhalants such as those from This Works and plug in sleep aids for babies such as Calpol Vapour performed well over the past year and are set to continue to gain sales share.

Caffeine and screen usage likely to lead to stronger demand for sleep aids

Other factors that have the potential to affect forecast period sales of sleep aids are Ireland’s love of caffeine and high usage of smart phones and tablets. Over consumption of caffeine and the use of smart technology before bedtime is likely to have an adverse effect on sleep patterns and, in turn, a positive impact on sales of sleep aids.

Competitive Landscape

Small area with only handful of players, but new entrants expected

Sleep aids sales remain relatively low, with only a few players operating in this area. Several of these players are very small or rely on sleep aids for only a very small share of their overall consumer health sales.

Kalms seeing growing demand for Valeo Healthcare

Valeo Healthcare continues to increase its sales share and put pressure on sales leader Chefaro Ireland. Valeo’s investment in its healthcare division is in its infancy, with the Kelkin brand only being acquired in 2015.

Private label ranges growing in popularity

Private label sales continue to grow rapidly, with such products increasingly perceived as offering good quality across consumer health. Within sleep aids, this trend has helped to boost demand for private label ranges from leading retailers such as Boots and Holland & Barrett.

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Samples

Sleep Aids Market Sample Report Sleep Aids Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sleep Aids in Ireland?
What are the major brands in Ireland?
What is the market size of Sleep Aids in Ireland?
What are the major brands in Ireland?
Do herbal/traditional brands like Passiflora or Dormiplant available?
Do consumers in Ireland use calming or sleeping products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sleep Aids in Ireland - Category analysis

ANALYSIS

Headlines

Prospects

Busier and more stressful lives fuelling demand for sleep aids
Room sprays and inhalants pose threat to sales
Caffeine and screen usage likely to lead to stronger demand for sleep aids

Competitive Landscape

Small area with only handful of players, but new entrants expected
Kalms seeing growing demand for Valeo Healthcare
Private label ranges growing in popularity

DATAGRAPHICS

Market Sizes

Sales of Sleep Aids
Sales Performance of Sleep Aids

Distribution

Channel Distribution for Sleep Aids

Competitive Landscape

Company Shares of Sleep Aids
Company Share Performance in Sleep Aids
Retail Sales Performance by Company
Market Concentration of Sleep Aids by Company
Brand Shares of Sleep Aids
Brand Share Performance in Sleep Aids
Retail Sales Performance by Brand
Market Concentration of Sleep Aids by Brand
Private Label in Sleep Aids

CONTEXT

International Contex

Sleep Aids Retail Sales by Region
Sleep Aids in Ireland

FMCG Index

Sleep Aids vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Ireland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Ireland

Consumer Health in Ireland - Industry Overview

ANALYSIS

Executive Summary

Extreme weather and innovation driving sales in consumer health
Long, cold winter and hot summer create unprecedented opportunities in OTC
Several pharmaceutical players moving to Ireland due to Brexit
Growing focus on internet retailing, but traditional still works for some
Modest growth with opportunities and threats following Brexit

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches

Definitions

Sources

Summary 2 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Ireland

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Ireland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Ireland

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Megatrends

Country Report

Sleep Aids in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Busier and more stressful lives fuelling demand for sleep aids

Room sprays and inhalants pose threat to sales

Caffeine and screen usage likely to lead to stronger demand for sleep aids

Competitive Landscape

Small area with only handful of players, but new entrants expected

Kalms seeing growing demand for Valeo Healthcare

Private label ranges growing in popularity

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Sleep Aids in Ireland - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Consumer Health in Ireland - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

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