The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreOct 2019
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Consumers in Ireland are becoming generally more mindful of their need to relax, particularly with longer working hours and increasingly busy stressful lifestyles. Therefore, they understand that gaining sufficient sleep is instrumental to maintaining balanced mental health and general wellbeing.
Despite ongoing stable demand for sleep aids in Ireland, stronger potential growth for the category is limited to due its narrow product portfolio, inhibiting higher volume demand over the forecast period. Therefore, potential for innovation is strong within sleep aids and demand continues to be fuelled by busier and more stressful fast-paced lifestyles, particularly in cities such as Dublin where long hours in front of computer screens and high consumption levels of caffeine also have a negative impact on sleep.
With a lack of innovation and new launches, sleep aids is likely to experience increasing competition from lavender pillow sprays and inhalants which consumers are turning to as alternative methods to create a relaxing and comfortable atmosphere in their bedrooms rather than regularly ingesting pills. Independent brands such as beauty product This Works Deep Sleep Pillow Spray are being tried and tested by local consumers, as the topic of sleep or lack of it, is increasingly discussed within the beauty industry, focusing on the fact that it not only negatively impacts on general activities and concentration levels but also its potential detrimental effects on the skin.
Herbal/traditional products continued to dominate the sleep aids competitive landscape, led by Kalms Tablets from Valeo Healthcare Ltd, which gained further value share in 2019. Kalms Tablets enjoys strong brand recognition amongst local consumers in addition to benefiting from fairly wide distribution across a number of retail channels.
Sleep aids continued to be highly fragmented with a high number of smaller brands under “others”, while Natrasleep and Natracalm from Chefaro Ireland are the only two other notable names to follow Kalms Tablets. This is because for larger players, sleep aids comprises marginal share of their overall consumer health sales.
Private label continued to gain value share and record the strongest performance within sleep aids in 2019 in current value growth terms, due to popular retailers such as Boots and Holland & Barrett offering their own lines of products for sleep and relaxation. In addition, with increasing demand for natural, herbal/traditional products, Holland & Barrett has been encouraged to increase its number of outlets in Ireland towards the end of the review period.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Ireland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sleep Aids industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sleep Aids in Ireland market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.