It is expected volume sales of sleep aids will return to positive territory in 2023, and then grow steadily over the remainder of the forecast period. Although fears surrounding COVID-19 may be receding in Ireland, many people will continue to regularly suffer from insomnia and other sleep problems due to factors such as stress and anxiety resulting from economic uncertainty and fast-paced lifestyles, unhealthy eating habits and low levels of physical activity, excessive screen time etc.
While the prospects for sleep aids over the forecast period are bright on the whole, volume and current value growth will be tempered by the increasing willingness of Irish consumers to explore alternative methods to improve the duration and quality of their sleep. In particular, it is expected the category’s expansion will be constrained as more people take a holistic approach by combining non-pharmaceutical products like special pillows and mattresses, scented candles and white noise machines with lifestyle changes such as more nutritionally balanced diets, regular exercise, meditation, reduced screen time etc.
Sleep aids in Ireland has historically suffered from a low level of innovation, and this is expected to remain the case over the forecast period. Together with the category’s comparatively small size, regulatory barriers and the increasing popularity of alternative solutions will continue to discourage new product development.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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