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Country Report

Sleep Aids in

Sleep Aids in Ireland

Oct 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Herbal/traditional products continue to gain in popularity within sleep aids

Consumers in Ireland are becoming generally more mindful of their need to relax, particularly with longer working hours and increasingly busy stressful lifestyles. Therefore, they understand that gaining sufficient sleep is instrumental to maintaining balanced mental health and general wellbeing.

Lack of innovation inhibits potential stronger growth

Despite ongoing stable demand for sleep aids in Ireland, stronger potential growth for the category is limited to due its narrow product portfolio, inhibiting higher volume demand over the forecast period. Therefore, potential for innovation is strong within sleep aids and demand continues to be fuelled by busier and more stressful fast-paced lifestyles, particularly in cities such as Dublin where long hours in front of computer screens and high consumption levels of caffeine also have a negative impact on sleep.

Consumers look to alternative methods of relaxation and sleep aids

With a lack of innovation and new launches, sleep aids is likely to experience increasing competition from lavender pillow sprays and inhalants which consumers are turning to as alternative methods to create a relaxing and comfortable atmosphere in their bedrooms rather than regularly ingesting pills. Independent brands such as beauty product This Works Deep Sleep Pillow Spray are being tried and tested by local consumers, as the topic of sleep or lack of it, is increasingly discussed within the beauty industry, focusing on the fact that it not only negatively impacts on general activities and concentration levels but also its potential detrimental effects on the skin.

COMPETITIVE LANDSCAPE

Kalms Tablets strengthens leadership of sleep aids with natural positioning

Herbal/traditional products continued to dominate the sleep aids competitive landscape, led by Kalms Tablets from Valeo Healthcare Ltd, which gained further value share in 2019. Kalms Tablets enjoys strong brand recognition amongst local consumers in addition to benefiting from fairly wide distribution across a number of retail channels.

High fragmentation within competitive landscape

Sleep aids continued to be highly fragmented with a high number of smaller brands under “others”, while Natrasleep and Natracalm from Chefaro Ireland are the only two other notable names to follow Kalms Tablets. This is because for larger players, sleep aids comprises marginal share of their overall consumer health sales.

Private label continues to gain ground through offers from popular retailers

Private label continued to gain value share and record the strongest performance within sleep aids in 2019 in current value growth terms, due to popular retailers such as Boots and Holland & Barrett offering their own lines of products for sleep and relaxation. In addition, with increasing demand for natural, herbal/traditional products, Holland & Barrett has been encouraged to increase its number of outlets in Ireland towards the end of the review period.

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Sleep Aids Market Sample Report Sleep Aids Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sleep Aids in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sleep Aids in Ireland?
What are the major brands in Ireland?
What is the market size of Sleep Aids in Ireland?
What are the major brands in Ireland?
Do herbal/traditional brands like Passiflora or Dormiplant available?
Do consumers in Ireland use calming or sleeping products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Sleep Aids in Ireland - Category analysis

HEADLINES

PROSPECTS

Herbal/traditional products continue to gain in popularity within sleep aids

Lack of innovation inhibits potential stronger growth

Consumers look to alternative methods of relaxation and sleep aids

COMPETITIVE LANDSCAPE

Kalms Tablets strengthens leadership of sleep aids with natural positioning

High fragmentation within competitive landscape

Private label continues to gain ground through offers from popular retailers

CATEGORY DATA

Table 1 Sales of Sleep Aids: Value 2014-2019
Table 2 Sales of Sleep Aids: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 4 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 5 Forecast Sales of Sleep Aids: Value 2019-2024
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Consumer Health in Ireland - Industry Overview

EXECUTIVE SUMMARY

Ongoing stable demand for consumer health in Ireland supported by polarised consumer groups

Growing interest in vegetarian and vegan lifestyles supports demand for alternative sources of protein

Global players continue to lead consumer health

Internet retailing continues to gain ground as distribution channel

Positive performance for consumer health predicted although several negative factors could impact demand for certain products

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2018-2019

DEFINITIONS

SOURCES

Summary 2 Research Sources

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Megatrends

Country Report

Sleep Aids in Ireland

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Executive Summary

New Report Guarantee

PROSPECTS

Herbal/traditional products continue to gain in popularity within sleep aids

Lack of innovation inhibits potential stronger growth

Consumers look to alternative methods of relaxation and sleep aids

COMPETITIVE LANDSCAPE

Kalms Tablets strengthens leadership of sleep aids with natural positioning

High fragmentation within competitive landscape

Private label continues to gain ground through offers from popular retailers

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Sleep Aids in Ireland - Category analysis

HEADLINES

PROSPECTS

Herbal/traditional products continue to gain in popularity within sleep aids

Lack of innovation inhibits potential stronger growth

Consumers look to alternative methods of relaxation and sleep aids

COMPETITIVE LANDSCAPE

Kalms Tablets strengthens leadership of sleep aids with natural positioning

High fragmentation within competitive landscape

Private label continues to gain ground through offers from popular retailers

CATEGORY DATA

Consumer Health in Ireland - Industry Overview

EXECUTIVE SUMMARY

Ongoing stable demand for consumer health in Ireland supported by polarised consumer groups

Growing interest in vegetarian and vegan lifestyles supports demand for alternative sources of protein

Global players continue to lead consumer health

Internet retailing continues to gain ground as distribution channel

Positive performance for consumer health predicted although several negative factors could impact demand for certain products

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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